Introduction to Supply Chain Management

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Explore the key components of supply chains, the importance of supply chain management technology, and strategies to overcome challenges. Learn about supply chain visibility, the structure of supply chains, and the three segments - upstream, internal, and downstream. Discover how organizations access data on materials flowing through the supply chain. Dive into Coca Cola Enterprises' adoption of new supply chain management technology and its advantages.


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  1. CHAPTER13 Supply Chain Management

  2. 1. Supply Chains 2. Supply Chain Management 3. Information Technology Support for Supply Chain Management

  3. >>> 1. Describe the three components and the three flows of a supply chain. 2. Identify popular strategies to solving different challenges of supply chains. 3. Explain the utility of each of the three major technologies that support supply chain management.

  4. OPENING > Coca Cola Enterprises Describe why new supply chain management technology is so important to CCE. Describe the advantages of the new system to CCE. Refer to Chapter 2. Is the new supply chain management system at CCE a strategic information system? Why or why not?

  5. 13.1 Supply Chains The Structure and Components of Supply Chains

  6. Supply Chain; Supply Chain Visibility Supply chain: flow of materials, information, money, and services from raw material suppliers, thru factories and warehouses, to the end customers. Supply chain visibility: abilities of orgs w/in the supply chain to access or view relevant data on purchased materials as they move thru their suppliers production processes and transportation networks to the receiving docks. 6

  7. The Structure and Components of Supply Chains Three Segments of the Supply Chain Tiers of Suppliers Three Flows of the Supply Chain

  8. Three Segments of the Supply Chain Upstream Internal Downstream Segments; not directions Fig 13.1: Generic Supply Chain

  9. Three Segments of the Supply Chain - Upstream Where sourcing or procurement from external suppliers occurs. Processes for managing inventory, receiving and verifying shipments, transforming goods to manufacturing facilities, and authorizing payments to suppliers

  10. Three Segments of the Supply Chain - Internal Where packaging, assembly, or manufacturing occurs. Processes production Testing Packaging Preparing goods for delivery Monitor quality levels Production outputs Worker productivity

  11. Three Segments of the Supply Chain - Downstream Where distribution takes place. Receipt of orders from customers Develop network of warehouse Select carriers for delivery Implement invoicing system

  12. Three Flows of the Supply Chain 1. Material Flows Reverse Flows 2. Information Flows SCM systems here 3. Financial Flows

  13. 13.2 Supply Chain Management (SCM) Five Basic Components of SCM Supply Chain Management Systems The Push Model Versus the Pull Model Problems Along the Supply Chain Solutions to Supply Chain Problems

  14. Five Basic Components of SCM 1. Plan 2. Source 3. Make 4. Deliver 5. Return Goal of SCM (info) sys: reduce the frictions along the supply chain

  15. Push versus Pull Model Make to stock Make to order

  16. S ABOUT BUSINESS 13.1 Crate & Barrel Increases Its Supply Chain Visibility Discuss the advantages of supply chain visibility for any organization. Explain how an increase in shipping costs can actually generate higher revenues for Crate & Barrel.

  17. Problems Along the Supply Chain Two Primary Sources of Problems Along the Supply Chain: 1. Uncertainties 2. The need to coordinate multiple activities, internal units, and business partners. Demand Forecast Bullwhip Effect

  18. Figure 13.2: The Bullwhip Effect

  19. Solutions to Supply Chain Problems Using Inventories to Solve Supply Chain Problems Vertical Integration Just-In-Time Inventory Information Sharing Vendor-Managed Inventory (VMI) Baxter Intl

  20. 13.3 IT Support for Supply Chain Management Electronic Data Interchange (EDI) Extranets Portals and Exchanges

  21. Electronic Data Interchange (EDI): What it is Communications standard that enables business partners to exchange routine documents electronically Formats documents according to agreed-upon standards

  22. Figure 13.3: Purchase Order Fulfillment without EDI

  23. Figure 13.3: Purchase Order Fulfillment with EDI

  24. Electronic Data Interchange (EDI): Benefits Enhances customer service Reduces cycle time Increases productivity Minimizes data entry errors Length of the message can be shorter Messages are secured Minimizes paper usage and storage

  25. Electronic Data Interchange (EDI): Disadvantages Business processes sometimes must be restructured to fit EDI requirements Many EDI standards in use today

  26. Extranet A Company and Its Dealers, Customers, or Suppliers Industry Extranet Joint Ventures and Other Business Partnerships

  27. Figure 13.4: Structure of an Extranet

  28. S ABOUT BUSINESS 13.2 India s New Automotive Supply Chain Extranet Discuss the difficulties involved in implementing Auto DX. Describe the advantages of Auto DX to the Indian automotive supply chain.

  29. Portals and Exchanges Procurement Portal Distribution Portal

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