Innovative Strategies for Cable Funding Success
Discover diverse funding options and success stories beyond traditional cable funding for community media centers. Explore revenue development opportunities, technology partnerships, media literacy classes, and more to enhance sustainability and impact.
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Going Beyond Cable Funding Options, Opportunities, Success Stories
Going Beyond Cable Funding Options, Opportunities, Success Stories Community Media Center approach is essential Not just TV -- A community media services organization Technology experts assisting local organizations and governments, libraries and schools Strong partnerships and collaborations Local government, community organizations, local businesses Clear and positively identified brand Regularly seeking input from the community Staying current with technology
Going Beyond Cable Funding Options, Opportunities, Success Stories Revenue development opportunities Production services and equipment/facility rentals Government departments and public agencies Special Districts, School Districts Local government search for transparency Meeting coverage, video explainers Community organizations Videos and websites for NPO s Other media services Serving as the communication department for small towns/cities/nonprofits Facility rental income (e.g., Longview, WA and Maui, HI)
Going Beyond Cable Funding Options, Opportunities, Success Stories Revenue development opportunities (continued) Classes, training Video and audio training Smartphone making media, Podcasting, film screenings Beyond traditional training Branding, social media Media Literacy Representation in media Confronting bias Recognizing propaganda Schools and universities Classes to supplement their curriculum Hands-on opportunities for students
Going Beyond Cable Funding Options, Opportunities, Success Stories Revenue development opportunities (continued) Sponsorships and program underwriting Sports, events, etc. Identify what you do well Develop policies Who solicits sponsorships/underwriting/sales? Are you generating revenue over and above your cost to market / sell? What about follow-up with sponsors?
Going Beyond Cable Funding Options, Opportunities, Success Stories Revenue development opportunities (continued) Collaborations, partnerships, and service projects Social entrepreneurship Lots of opportunities Creativity in structuring relationships Grants One time income sources Don t rely on grants to sustain your organization long-term Good opportunity for starting a new program Plan for ongoing support
Going Beyond Cable Funding Options, Opportunities, Success Stories Revenue development opportunities (continued) Fundraising Special events or activities Individual asks Donations and contributions Facility rental income (e.g., Longview, WA and Maui, HI) Facility and resource sharing (to reduce expenses) Memberships Typically a very small percentage of overall income
