Innovative Campaign: Leveraging Apps and Social Media for Football Success
Explore the journey of the 'Pass to Get a Better Result' campaign initiated in 2012, focusing on utilizing mobile apps and social media in football. The campaign emphasizes user-friendly and functional mobile app development, active cooperation with over 400 suggestions since 2013, and plans for international expansion. Discover how this initiative is reshaping public administration through constructive engagement with stakeholders.
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Presentation Transcript
8thQuality Conference Session: 5 Speak up! Opportunities of Apps and Social Media Football- Pass to Get a Better Result! Name: Ketija Strazda LATVIA
Campaign Pass to Get a Better result! #mobapp #Football #website #letssharetheburden www.mazaksslogs.gov.lv Good football Bad football 2 LV
How it all begins.... 2012 I Initiative of the State Chancellery Let s share the burden! Nov 2013 Pass to Get a Better result! Mobile app Football Website Let s share the burden! #many #constructive #suggestions #musthave #nextlevel 3 LV
Website Let's share the burden www.mazaksslogs.gov.lv Since Nov 2013: more than 400 suggestions Actions: Informal meetings Cooperation Consideration Response/reply https://www.youtube.com/watch?v=PQe1b00SkaE #betterregulation 4 LV
Procedure from A to Z Publish Prepare an answer Cooperation Consideration Recieve a suggestion 7 LV
Public view #394 Situation Suggestion Answer 8
Mobile App Football Simple User Friendly Helpful Functional Downloads: iOS (Apple) 1300< Android- 1500 < https://www.youtube.com/watch?v=3p0Br5LI82k Sometimes less is better 9 LV
Development National International Customer service handbook for civil servants and employees Nagotiations with European Commission to introduce the app Football throughout Europa Campaign Good service movement in public administration 11 LV
Customer service handbook for civil servants and employees http://www.mk.gov.lv/img/img/klientu_apkalosanas_rokasgramata.pdf 12
Results 13 LV
Success factors real examples and results public administration becomes more modern relatively low funding leading to considerable benefits 14 LV
Things we would do differently... if we knew promote better understanding of the campaign more communication activities 15 LV
Advise for those who want to copy us ensure professional examination maintain commitment involve civil servants and employees ensure a targeted promotion campaign perform an initial review and to align the initiative according to the habits and requirements of local people 16 LV
! Remember ! maintain a simple way of communication obey the terms and ensure replies to questions and opinions as soon as practicable; promote personal and cooperative attitude inform the society about the results 17 LV
Goals 1th initiative of this type aimed at promoting public involvement closer cooperation- society vs public administration improved legal regulation 18 LV
Thank you! #Latvia #success #innovation 19 LV
