Guide to Creating Teaser Videos for Performing Arts and Theater Productions
Learn how to commission and realize teaser videos for theater and performing arts to promote shows effectively. Understand the purpose, workflow, and distribution methods of pre-production and post-production teasers in collaboration with videomakers and production teams.
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created by in partnership with T e a s e r V i d e o : s h o r t p r e v i e w v i d e o s o f t h e a t e r p e r f o r m a n c e s a n d t h e p e r f o r m i n g a r t s 2n d M O D U L E Project funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. All video materials are on the internet and can be used online by following the reference links. The materials created by Tuttoteatro.com and Atelier Essenza were published on the YouTube channel dedicated to the project
T E A S E R O F T H E A T E R A N D P E R F O R M I N G A R T S Who commissions a teaser? An audiovisual product aimed to promote a performance, a theatre, circus or dance show. In the field of live entertainment, the person who hires the videomaker to create a teaser is usually the theatre, circus or dance company, or its organizational team and whoever deals with administration. production and Andrew J. Kuehn, founder of Kaleidoscope Creative Group says: [...] Most people think that a trailer is simply the best scene in a movie put together, but that's not true. The trailer is a marketing tool that positions a certain film in the cinema market (Dornaleteche, 2007). WHEN? You can request the creation of a teaser both at the end of the show's production and during its creation and conception phase. Teaser video: short preview videos of theater performances and the performing arts
H O W T O R E A L I Z E A T E A S E R F O R P E R F O R M I N G S A R T A N D T H E A T R E Pre-production teaser Post-production teaser before the show is produced and staged after the show was produced PURPOSE PURPOSE DISTRIBUTION AND PROMOTION to find any other residences to complete the creation and create anticipation in the audience DISTRIBUTION AND PROMOTION used to find dates at festivals and theaters and promote at the same time as the staging. ADDRESSED TO ADDRESSED TO artistic directors festival and exhibition operators public organizers of artistic residencies public cultural operators Teaser video: short preview videos of theater performances and the performing arts
W O R K F L O W P R E P R O D U C T I O N T E A S E R P O S T P R O D U C T I O N T E A S E R The videomaker discusses with the company the atmosphere, the contents and the impact of the teaser, drawing inspiration for example from the protagonists, the setting, the atmosphere, the temporal context, the plot The videomaker becomes a spectator of the show and has a preliminary discussion with the company to identify the salient scenes and those not to be revealed STEP 1 STEP 1 Videomaker and company agree on the work: Choice of approach with use of images, text, effects or other characteristics that can evoke the scenic work, colors, shapes, Videomaker and company agree on the work with or without use of images from the show STEP 2 STEP 2 landscapes, etc. The videomaker and the company discuss shooting techniques (close-ups and long shots, portions of scenes or total shots) if preparation of the actors/performers is necessary. Creation of the storyboard The videomaker and the company discuss shooting techniques (close-ups and long shots, portions of scenes or total shots) Creation of the storyboard STEP 3 STEP 3 Choice of location if different from that of the performance and the production team (Agreements with the light and sound technician of the show or theater) Choice of location(s) (if relevant) and the production team (if any, lighting and sound STEP 4 STEP 4 technician) Video pre-production (purchase, if relevant, of materials and equipment necessary for production Video pre-production (purchase of materials and equipment necessary for production STEP 5 STEP 5
STEP 6 Start of filming Creation of graphic and textual elements, audio and music where necessary (opening and closing credits, STEP 7 etc.) The editing time varies depending on the precision with which the storyboard to follow for filming is established. STEP 8 PUBLICATION AND DISTRIBUTION Teaser video: short preview videos of theater performances and the performing arts
I D E A T I O N STORYBOARD "story board" is a graphic representation of shooting sequences, drawn in chronological order. The videomaker chooses the shots to express his vision and imagination, always taking into account the taste and desires of the company. The storyboard takes into account the running time, the target and the media on which the video will be broadcast. Actors and technicians to involve, techniques to use. The videomaker chooses the most suitable shots and techniques in accordance with the storyboard. The company can decide to leave more or less autonomy to the videomaker. TEAMS & TECHNIQUES Search for location(s) In case of filming outside the theater or virtual filming LOCATION Light designer/Lighting technician (if necessary) of the theatre, company or external) to adapt them to the needs of the filming. If the show is filmed with stage lights, the lights will be calibrated for filming. LIGHTS Sound designer/Sound technician (where necessary direct recording) of the theatre, company or external) to adapt them to the needs of the filming. In case of filming of the miked show, the volumes will be calibrated for the filming. SOUND Editing and post production vary depending on the precision with which the storyboard to follow for filming is established, the technique and the type of target and mass media that is identified. Texts and graphics that pique curiosity and condense the qualities and peculiarities of the video. EDITING Teaser video: short preview videos of theater performances and the performing arts
B U D G E T P R E P R O D U C T I O N T E A S E R P O S T P R O D U C T I O N T E A S E R Preliminary agreements 1 day Preliminary agreements 1 day Ideation 1-3 days Ideation 5 days Production times 1-2 days Production times 4 days Editing and/or post-production 5 days Editing and/or post-production 5 das Teaser video: short preview videos of theater performances and the performing arts
B U D G E T F R A N C E Intermittence du Spectacle : French social scheme created in 1936 for cinema workers and later extended to all entertainment sectors. It provides that those who have accumulated at least 507 hours of work in a year, with fixed- term contracts, can access unemployment benefits for the following year. A protection system that provides a sort of "pension" during periods of inactivity that any entertainment worker has to face. In France, entertainment workers have support during downtime, so they are more likely to have a larger budget that they can dedicate to promotion. I T A L Y Lavoro intermittente: Italian social regime which allows entertainment workers to have economic support in times of inactivity with 60 working days paid. This greatly limits the requests since not everyone is able to demonstrate/have the days of ordinary usability. In Italy, entertainment workers have fewer savings, often linked to "click" public tenders or funds (with rankings in order of arrival until the funds run out). Teaser video: short preview videos of theater performances and the performing arts
G O O D P R A C T I C E S F O R P O S T - P R O D U C T I O N T E A S E R Valeria Mutinelli videomaker and teaser creator Chiara Mignemi audience engagment https://www.youtube.com/watch?v=_dw2HFrYNZk Teaser video: short preview videos of theater performances and the performing arts
C A S E S T U D I E S https://youtu.be/Nd4OstX3RsI Clowns di Hofesh Shechter the dance, the gesture, the bodily dynamics take on meaning in relation to the camera. This thus becomes a subject within the theatrical performance, the ballet, the narrative. Teaser video: short preview videos of theater performances and the performing arts
C A S E S T U D I E S https://www.youtube.com/watch?v=QR5B8PmxG0A docufilm Corps corps by Karine de Villers and Mario Brenta, on the show Orchidee by Pippo Delbono and his company. Teaser video: short preview videos of theater performances and the performing arts
C A S E S T U D I E S Teasers by Valeria Mutinelli MI COLOR https://vimeo.com/286660542 RUST HIVER https://vimeo.com/253248407 https://vimeo.com/289088649 Teaser video: short preview videos of theater performances and the performing arts
