GROWING VIBRANT CLUBS
Explore key outcomes, essential elements, and goals for increasing membership and sustaining vibrant Rotary clubs. Learn about the flexibility and innovation in club meetings, membership requirements, and reinventing Rotary's public image. Discover the efforts towards creating a positive member experience and defining vibrant club characteristics.
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Presentation Transcript
Introductions Training Leader: John Guarisco Session Support Questions in the Chat room. End @ 5 minutes before the hour If you get kicked off, please try to log back on.
Key Outcomes Review the new flexibility provided to Clubs by RI Identify ways to create a positive member experience Define what makes a Rotary Club vibrant Describe how to improve club vibrancy
Linking Membership, Brand & TRF A Strategy Now & for Our Future 5
GOALS: INCREASE MEMBERSHIP Attract Retain Sustain vibrant clubs Strengthen the club experience The Strategy to do that is Vibrancy of a great Club
Membership Fact For over ten years our global membership has been at 1.2 million Every year 100,000join and every year 100,000leave 100,000 100,000
Rotary International is Reinventing Rotary Promoting a new Public Image/Brand Innovating Club Meeting Design Creating Rotary Membership Flexibility Seeking new Transformational practices Barry Rassin RI President 2018 - 2019
Membership in Rotary - Flexibility Clubs determine own member requirements New membership types: corporate, family or associate Rotaractors can be Rotarians Active Under 40 members with reduced dues Centurions (age & membership length) pay no dues
Club Meetings - Flexibility Only requirement is to meet twice per month Structure your meetings to suit your needs Traditional weekly Rotary meetings Happy Hour meetings Community service project meetings
Why Change? Make Rotary more attractive to everyone Identify and meet your members needs Add vibrancy, fun and a positive experience Increase fellowship opportunities Attract new members & retain existing members
Your Club Experience At one point you were a guest & potential member: Why did you join Rotary? Why did you stay in Rotary?
Why Did You Join Rotary? Join 35.5% 30.0% 18.7% 8.2% 4.3% 3.3% Stay 36.1% 38.4% 5.2% 14.5% 2.3% 3.5% Positively Impact My Community Friendship Networking Opportunities Positive Global Impact Personal & Professional Recognition Training Opportunities
Objective Assessment of Your Club Is your membership truly active & engaged? What is the nature of your service? What is the effectiveness of your leadership team? What is your public image in the community? Do you support The Rotary Foundation?
All Organizations Must Re-invent Themselves Failed Vibrant Blockbuster Amazon Sears Apple K-Mart Disney Plus Animal Clubs Starbucks Masons Rotary 15
More Simply, What Would Happen If . . . Disney Apple Starbucks Amazon . . . Ran Your Rotary Club?
Vibrant Club Model What is a Vibrant Club? Vision - Engaging - Flexible Conducts meaningful projects Tries new and fun ideas Has a unique identity Reflects its members
Vibrant Club Set Your Vision Craft a Compelling Vision Set Goals to Realize the Vision Groom Leaders
Vibrant Clubs Engage Communicate Develop Relationships Engage Membership Meaningful Projects
Engagement is Key! Engagement is: Knowing your Members Reaching Out to Members Discovering their service passion Giving them voice
Vibrant Clubs Flexibility Assess what s working? What isn t? Revitalize your club by adopting new approaches Explore traditions then create new experiences
Vibrant Clubs Flexibility Bylaws & rules should reflect your club needs Create a welcoming club culture (fellowship)
Membership: You Are Not Alone Find a strong Membership Director and help them build a strong committee. Membership resources can also help guide your Club.
Club Culture Imagineer - You Are Not Alone Find a Creative Club Culture Imagineer: Build a task force to help innovate Implement new ideas Help guide your Club
Membership (Retention) is Our First Priority Members allow us to do our work People join Rotary for friendship and community Clubs: be attractive, engaging and relevant
Rotary from Good to Great Greatness is not a function of circumstance. Greatness, as it turns out, is largely a matter of conscious choice, and discipline. Jim Collins, Author, Good to Great
Key Outcomes Review the new flexibility provided to Clubs by RI Identify ways to create a positive member experience
Key Outcomes Define what makes a Rotary Club vibrant Describe how to improve Club vibrancy
End of Session Look at the next link where you are going. Thanks for being a Great Rotarian. I hope you can be the change maker to create effective club meetings for you club.