Empowering Rotary Clubs for Growth and Success
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Martin Forster
District 1010 Rotary GO
Champion
Club Leadership
Seminars, 2016
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GO explained
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Vibrant Club,
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The REAL problem
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Solution opportunities
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Process
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GO Team
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Way Forward
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Club
growth
programme
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External and Internal,
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Radical
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District
GO
Champion
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10 Membership Enthusiasts
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Support and mentor Clubs to
GO
forward!
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ONE OBJECTIVE:
A
VIBRANT CLUB
IN EVERY COMMUNITY!
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Member engagement , interest
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Enjoyment,
built friendships
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Meaningful service projects
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Not just fundraising
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Strong relationships
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V
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New ideas
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Club evolves
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Club leaders
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Communicates openly to all
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Nearby Clubs
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Plans ahead
NOTE:
IF STATS
NOT AVAILABLE,
THE NEAREST
APPROXIMATION
WOULD BE
USEFUL
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T
’
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Make Rotary more appealing
Change mindset
Meetings not to be the centre of a Rotary Club’s universe.
Get message right
Meet modern community needs
Just imagine the consequence of not moving forward!
W
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?
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Satellite Clubs
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Additional Meetings
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Innovative and Flexible Clubs
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Associate and Corporate Membership
•
New Club Formation and E-Clubs
•
And……….
Fundamental steps may be
required…………….
We might feel uncomfortable!
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Easy start
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8 people
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Becomes full Club
•
Any time, place, format
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Full Rotarians
•
Informal
Fundamental steps may be
required…………….
We might feel uncomfortable!
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Easy start, no minimum number
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Less frequent, formal, & costly
•
Any time, place, format
•
Members (or Associates) of main Club
•
More hands for main Club projects
Fundamental steps may be
required…………….
We might feel uncomfortable!
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B
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Try before you buy
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NO RIBI fees
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Get to know
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Become full Member
Fundamental steps may be
required…………….
We might feel uncomfortable!
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Company/Organisation joins Club
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Up to 4 designees, 1 exec
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Full? Rotarians
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Corporate Social Responsibility
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Try before you buy
Fundamental steps may be
required…………….
We might feel uncomfortable!
E
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C
L
U
B
S
•
Meet over Internet
•
Week long forum
•
Virtual fellowship
•
Full Rotarians
•
Very informal
•
Google E-Club of East Anglia
Fundamental steps may be
required…………….
We might feel uncomfortable!
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N
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V
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&
F
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X
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B
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Changes to existing Club
•
Visioning?
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Anything of above goes
•
Better meet Community needs
•
Radicalism
Fundamental steps may be
required…………….
We might feel uncomfortable!
May 2015: GO Seminar Stirling
Aug 2015: GO Champion appointed
Sept 2015: 10 Membership Enthusiasts(ME’s) appointed in 1010
Oct 2015: GO Champion training session Alcester
Nov 2015: GO Champion & MEs’ training session in Stirling
Jan 2016: ME Meetings with GO Champion: training, strategy, responsibilities
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Training for GO Champion & ME’s:
Satellite Clubs, Associate Members etc –
NO!
Negotiation –
YES
Influencing -
YES
Change Management –
YES
Listening, collaboration, problem solving, emotional control -
YES
Communication and interpersonal skills -
YES
G
O
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R
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G
NOTE:
IF STATS
NOT AVAILABLE,
THE NEAREST
APPROXIMATION
WOULD BE
USEFUL
W
H
A
T
I
S
T
H
E
P
R
O
C
E
S
S
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GO ME + Visioning Facilitator at AG’s Meetings to:
•
Explain: no change is not an option
•
Explain: GO and Visioning
•
Develop: AG advocates
•
Discuss: what may be best for each Club
•
And…………
W
H
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T
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T
H
E
P
R
O
C
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S
?
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GO (or Visioning) Intro. visit & programme
•
Develop Club leader advocates!
•
Way forward
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GO
Champion (and maybe team) in each Club.
We will try to:
•
Listen
•
Help
•
Guide
•
Mentor
•
Enable the Club
The end goal is to gain more members by better
meeting the needs of your local community
M
Y
G
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E
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GO CHAMPION
:
Martin Forster (Ellon)
mlforster1@gmail.com
;
01358 720372
MEMBERSHIP ENTHUSIASTS
:
AREA 1
: Alastair Risk (East Sutherland)
AREA 2
: Jo Farquhar (Buckie)
AREA 3
: Dan Millican (Alford) with help from John Fraser
AREA 4:
Sheena Anderson (Aberdeen St Fittick), David
McGhee (Portlethen), John Fraser (Westhill)
M
Y
G
O
T
E
A
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GO CHAMPION
:
Martin Forster (Ellon)
mlforster1@gmail.com
;
01358 720372
MEMBERSHIP ENTHUSIASTS
:
AREA 5:
Mike Kiely (Kirriemuir) with help
from David McGhee
AREA 6:
Malcolm Horner (Claverhouse)
AREA 7:
Larry Henderson (Carse of Stirling)
AREA 8:
Lindsay Roy (Glenrothes)
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FEB/MAR: Membership Strategy at Club
Leadership Seminars
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APRIL 17 : Clubs District Assembly, Keith Best RI
GO Coordinator
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THEREAFTER: GO Champion & ME’s meet AG’s
and Club leaders, introduce GO to
Clubs……………AND…………………
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Able
Willing
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HUGE drive by RI/RIBI
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Fundamental steps
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Move forward or die!!
•
RIBI support
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Share progress
•
GO Team offers to help
and guide ALL 1010 Clubs!
O
B
J
E
C
T
I
V
E
S
M
E
T
?
•
GO explained
•
Vibrant Club,
•
The REAL problem
•
Solution opportunities
•
Process
•
GO Team
•
Way Forward
Do Not Be Afraid – Be
Bold!
Introduce myself: 23 years in Ellon Rotary – wide variety of positions, but always interested in wellbeing of Rotary. So, I went to an RIBI GO seminar in Stirling last year and now, this got me passionate about it and here I am!
Whatever Club you are in, GO is something that I hope you will utilise!
I am told this is the biggest, most committed to, membership development programme that RI have ever had.
Much of the information and strategies I will tell you about are radical, but in Rotary pilot programmes over the last few years, they have been proven to work
RIBI again had a record member loss last year. Thus we are being set a target of 33% increase in New Members for 2016/17. I will show you the stats later on for what is regarded as a successful Club, and even they are alarming.
We are being told that for Rotary to remain as a leading, highly respected, worldwide voluntary organisation, making wondrous impacts, then this is the last chance saloon.
Hence the major investment by RI; it complements Visioning and New Club Formation but is a bigger programme.
This is not being forced upon any Club; but we know that most Clubs have membership problems they cannot solve and what is being offered are tools and expertise to help.
So, what is Rotary GO?
Empowerment through the Rotary Growth Opportunities (GO) program is key to achieving vibrant and thriving clubs. Martin Forster, District 1010 Rotary GO Champion, emphasizes the importance of fostering a supportive environment for club leadership development. The program focuses on clear objectives, problem-solving, and seizing growth opportunities to drive clubs forward. Rotary GO aims to create vibrant clubs in every community by promoting member engagement, meaningful service projects, and fostering strong relationships. The program encourages new ideas, communication, and strategic planning for club evolution. By understanding club profiles and demographics, Rotary can tailor solutions and initiatives to attract members and meet modern community needs. Fundamental steps involve making Rotary more appealing by changing mindsets and adapting to contemporary expectations. Establishing satellite clubs, incorporating innovative structures, and embracing diversity through associate and corporate memberships are vital components of the GO program. Embracing change and exploring new club formations will lead Rotary toward a successful and sustainable future.
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Presentation Transcript
ROTARY GROWTH ROTARY GROWTH OPPORTUNITIES (GO) OPPORTUNITIES (GO) Martin Forster District 1010 Rotary GO Champion Club Leadership Seminars, 2016
OBJECTIVES GO explained Vibrant Club, The REAL problem Solution opportunities Process GO Team Way Forward
WHAT IS ROTARY GO? Club growth programme External and Internal, Radical District GO Champion 10 Membership Enthusiasts Support and mentor Clubs to GO forward!
WHAT IS ROTARY GO? ONE OBJECTIVE: AVIBRANT CLUBIN EVERY COMMUNITY!
WHAT IS A VIBRANT CLUB? Member engagement , interest Enjoyment, built friendships Meaningful service projects Not just fundraising Strong relationships
WHAT IS A VIBRANT CLUB? New ideas Club evolves Club leaders Communicates openly to all Nearby Clubs Plans ahead
EXAMPLE CLUB PROFILE SUMMARY 2016 2011 2006 1996 Total current members registered: 65 65 58 52 NOTE: IF STATS NOT AVAILABLE, THE NEAREST APPROXIMATION WOULD BE USEFUL 21-30 31-40 0 0 0 0 0 0 0 4 41-50 3 7 9 22 51-60 16 19 21 18 61-70 27 23 18 8 71-80 14 12 9 0 80+ 3 2 1 0 Average age (approx) 65 62 60 51 Number of members in full time work 22 33 51 49
WHATS THE SOLUTION? Make Rotary more appealing Change mindset Meetings not to be the centre of a Rotary Club s universe. Get message right Meet modern community needs Just imagine the consequence of not moving forward!
WHAT IS INVOLVED IN GO? INGO ? Satellite Clubs Additional Meetings Innovative and Flexible Clubs Associate and Corporate Membership New Club Formation and E-Clubs And . Fundamental steps may be required . We might feel uncomfortable!
SATELLITE CLUBS Easy start 8 people Becomes full Club Any time, place, format Full Rotarians Informal Fundamental steps may be required . We might feel uncomfortable!
ADDITIONAL MEETINGS Easy start, no minimum number Less frequent, formal, & costly Any time, place, format Members (or Associates) of main Club More hands for main Club projects Fundamental steps may be required . We might feel uncomfortable!
ASSOCIATE MEMBERS Try before you buy NO RIBI fees Get to know Become full Member Fundamental steps may be required . We might feel uncomfortable!
CORPORATE MEMBERS Company/Organisation joins Club Up to 4 designees, 1 exec Full? Rotarians Corporate Social Responsibility Try before you buy Fundamental steps may be required . We might feel uncomfortable!
E - CLUBS Meet over Internet Week long forum Virtual fellowship Full Rotarians Very informal Google E-Club of East Anglia Fundamental steps may be required . We might feel uncomfortable!
INNOVATIVE & FLEXIBLE CLUBS Changes to existing Club Visioning? Anything of above goes Better meet Community needs Radicalism Fundamental steps may be required . We might feel uncomfortable!
GO PROGRAMME TO DATE May 2015: GO Seminar Stirling Aug 2015: GO Champion appointed Sept 2015: 10 Membership Enthusiasts(ME s) appointed in 1010 Oct 2015: GO Champion training session Alcester Nov 2015: GO Champion & MEs training session in Stirling Jan 2016: ME Meetings with GO Champion: training, strategy, responsibilities
GO TRAINING Training for GO Champion & ME s: Satellite Clubs, Associate Members etc NO! Negotiation YES Influencing - YES Change Management YES Listening, collaboration, problem solving, emotional control - YES Communication and interpersonal skills - YES
EXAMPLE CLUB PROFILE SUMMARY 2016 2011 2006 1996 Total current members registered: 65 65 58 52 NOTE: IF STATS NOT AVAILABLE, THE NEAREST APPROXIMATION WOULD BE USEFUL 21-30 31-40 0 0 0 0 0 0 0 4 41-50 3 7 9 22 51-60 16 19 21 18 61-70 27 23 18 8 71-80 14 12 9 0 80+ 3 2 1 0 Average age (approx) 65 62 60 51 Number of members in full time work 22 33 51 49
WHAT IS THE PROCESS? GO ME + Visioning Facilitator at AG s Meetings to: Explain: no change is not an option Explain: GO and Visioning Develop: AG advocates Discuss: what may be best for each Club And
WHAT IS THE PROCESS? GO (or Visioning) Intro. visit & programme Develop Club leader advocates! Way forward
WHAT IS THE PROCESS? GO Champion (and maybe team) in each Club. We will try to: Listen Help Guide Mentor Enable the Club The end goal is to gain more members by better meeting the needs of your local community
MY GO TEAM GO CHAMPION: Martin Forster (Ellon) mlforster1@gmail.com; 01358 720372 MEMBERSHIP ENTHUSIASTS: AREA 1: Alastair Risk (East Sutherland) AREA 2: Jo Farquhar (Buckie) AREA 3: Dan Millican (Alford) with help from John Fraser AREA 4: Sheena Anderson (Aberdeen St Fittick), David McGhee (Portlethen), John Fraser (Westhill)
MY GO TEAM GO CHAMPION: Martin Forster (Ellon) mlforster1@gmail.com; 01358 720372 MEMBERSHIP ENTHUSIASTS: AREA 5: Mike Kiely (Kirriemuir) with help from David McGhee AREA 6: Malcolm Horner (Claverhouse) AREA 7: Larry Henderson (Carse of Stirling) AREA 8: Lindsay Roy (Glenrothes)
FUTURE PROGRAMME FEB/MAR: Membership Strategy at Club Leadership Seminars APRIL 17 : Clubs District Assembly, Keith Best RI GO Coordinator THEREAFTER: GO Champion & ME s meet AG s and Club leaders, introduce GO to Clubs AND
PRIORITY CLUBS? Could be OK Needs culture change Inspire, influence, mentor Club Visioning? OK Leave Club to develop in its own way Monitor Encourage Able Not OK Fundamental change needed May need to consider alternatives in the area Can be OK Needs help and support Signpost to tools Consult Guide re strategy Willing
KEY POINTS HUGE drive by RI/RIBI Fundamental steps Move forward or die!! RIBI support Share progress GO Team offers to help and guide ALL 1010 Clubs!
OBJECTIVES MET? GO explained Vibrant Club, The REAL problem Solution opportunities Process GO Team Way Forward
