Exploring Turn-of-the-20th-Century America: African American Activism, Mass Culture, and Leisure Activities

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In the early 1900s, African Americans spearheaded the fight against voting restrictions and Jim Crow laws, while mass culture emerged with increased leisure time. Explore the legal discrimination faced by African Americans, the rise of modern mass culture, and popular leisure activities like amusement parks and sports. Delve into the challenges of legalized segregation, historical underpinnings, and innovations in marketing during this transformative period.


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  1. Life at the turn of the 20thCentury. AFRICAN AMERICANS LED THE FIGHT AGAINST VOTING RESTRICTIONS AND JIM CROW LAWS. AS AMERICANS HAD MORE TIME FOR LEISURE ACTIVITIES , A MODERN MASS CULTURE EMERGED.

  2. Learning Goals ESSENTIAL QUESTION OBJECTIVES Summarize turn-of-the-20th-century race relations in the North and the South. What were the significant trends in areas such as technology, education, race relations, and mass culture at the turn of the 20thcentury? Trace the historical underpinnings of legalized segregation and the African- American struggle against racism in the U.S. Analyze the spread of mass culture in the U.S. at the turn of the 20th century. Give examples of turn-of-the-20th-century innovations in marketing and advertising.

  3. Voting Restrictions Poll Tax An annual tax that had to be paid before qualifying to vote. Grandfather Clause Even if a man failed the literacy test or couldn t afford the poll tax, he was still able to vote if he, his father, or his grandfather could vote before Jan. 1, 1867.

  4. Fighting Legal Discrimination Segregation Laws to separate white and black people in public and private facilities. Jim Crow Laws Nickname for the segregation laws of the South. Plessy v. Ferguson Separation of races was legal in public accommodations (Separate but Equal)

  5. Leisure Activities Amusement Parks Coney Island Bicycling Tennis Boxing Baseball 1stWorld Series in 1903

  6. Individual / Group Activity You are going to be creating a flyer for an early 20th Century leisure activity. You will need to create an advertisement that entices people to participate in your activity. What is it? When can they do it? How long does it take? How expensive is it? You will need to also add a picture to your flyer to attract attention. Lastly, you need to develop a catchy slogan to put on your flyer that is easy for people to remember.

  7. Newspaper Wars JOSEPH PULITZER WILLIAM RANDOLPH HEARST Owner of New York World Comics, Sports, Women s news. oOwner of New York Morning Journal and San Francisco Examiner. oExaggerated tales of personal scandals, cruelty, hypnotism, and imaginary conquest of Mars.

  8. Consumer Country Department Store Floors of specialized departments within one store. Chain Store Retail stores offering the same merchandise under the same ownership. Catalogs & RFD Buying products through the mail and free shipping through the Postal Service. Advertising $10 million to $95 million spent annually on advertising within 35 years.

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