Enhancing Outreach for PSRMA: Community Funding Request
The Pacific Southwest Railway Museum Association (PSRMA) seeks funding to enhance its outreach and attract more visitors to Campo Railroad Park and Museum in San Diego County. The museum's current marketing efforts are limited, and with access to granted funds, they aim to collaborate with a professional advertising agency to expand their reach, increase visitor numbers, and generate more revenue for further museum development and community engagement.
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Community Enhancement Funding Request PACIFIC SOUTHWEST RAILWAY MUSEUM ASSOCIATION, INC. FISCAL YEAR 2018/19
As one of the busiest museums in East County, PSRMA s Campo Railroad Park and Museum continues to attract 10,000-15,000 visitors annually As we continue to expand and improve our exhibits and interpretive programs, we hope to attract more visitors However, with a little assistance, PSRMA s outreach can expand beyond its current visitor base to attract thousands more visitors to San Diego County each year Campo Railroad Park and Museum in Campo, CA
Current Marketing and Advertising Efforts Presently, PSRMA volunteers engage in limited marketing efforts: Digital Marketing on PSRM.Org website Digital Marketing through PSRMA Facebook page Print ads in San Diego Family Magazine and others PSRMA Newsletters, brochures, and other fliers PSRM.Org Website PSRMA Print Brochure
Advertising Potential and Impact on PSRMA With access to granted funds, we hope to pursue a contract with a professional advertising agency to more efficiently spread the word about PSRMA It is our hope to reach out to more visitors and increase access by San Diego County residents, among others, to our educational programs, interpretive displays, and other ongoing community outreach. Additionally, more visitors leads to more revenue which can be used to restore additional locomotives and train cars for display, increase staff on hand to open the Museums in Campo and La Mesa several days per week, and other benefits.
