Employee Experience Impact on Business Success

 
The Best Business
 
What is Your Most Important Asset?
 
Case Study I-
A Cautionary Tale
 
Civil Construction Company
Successful 35 year-old company, founded by two
friends: CEO & COO
250 employees, $50M in equipment/property,
$300M in contracts
New COO being groomed, son of CEO 
A few key employees were let go and attrition rate
skyrocketed
New Employer Branding & Retention Efforts
 
CS I (con’t)
 
Reluctant to spend resources on retention and
improved employer branding and employee
experience
Original COO left and was promptly recruited by
and and coming competitor
HR Director left. Key Field Operation Manager Left.
Field Supervisors left 
 all going to competition
Business is in the process of going under
Reasons?
 
 
 
 
 
 
 
Case Study 2:
A Work in Progress
 
Professional Hockey Team with training facilities
and expanding ice skating resources: figure skating,
hockey, public skate
Trouble aligning employer brand to hire and retain
employees at secondary facilities
The multiple rinks and 
field employees 
were seen as
drains on resources, instead of a supplement to
their consumer brand
Employer Branding & Attrition Reduction experts
conducted 50 or so 
field employee 
interviews
 
 
CS 2 (con’t)
 
Surprising Problems on the ground level were
discovered
Problems presented to client with suggestions for
recovery and improvement
This work continues as they strive to understand
the impact employee experience has on consumer
brand
Implemented better performance management
measures and check points, better new employee
training and feedback
 
Case Study 3:
Discovering Greatness and ?
 
Large Cable Company providing cable television and internet
services
500,000+ subscribers, 5,000+ employees, full department
devoted to recruiting and employer branding
Continue to strive to do better
150 field employee and management discovery interviews
conducted by third party were phenomenal
BUT online employee reviews were sagging
Discovered things they were doing right and dug in deeper to
find out what was going wrong. This built their case to
continue this work
 
 
CS 3 (con’t)
 
“Not so great” discoveries
“Gang of Good” culture
Not something they wanted to believe or hear, but
they faced the reality of a toxic culture and made a
shift
The work is ongoing
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Explore three case studies showcasing the critical role of employee experience in shaping the success or downfall of businesses. From a cautionary tale of neglecting retention efforts to the discovery of employee appreciation driving consumer brand impact, delve into the importance of prioritizing a positive employee experience for sustainable business growth.

  • Employee Experience
  • Business Success
  • Retention Strategies
  • Employer Branding
  • Case Studies

Uploaded on Oct 01, 2024 | 0 Views


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  1. The Best Business What is Your Most Important Asset?

  2. Case Study I- A Cautionary Tale Civil Construction Company Successful 35 year-old company, founded by two friends: CEO & COO 250 employees, $50M in equipment/property, $300M in contracts New COO being groomed, son of CEO A few key employees were let go and attrition rate skyrocketed New Employer Branding & Retention Efforts

  3. CS I (cont) Reluctant to spend resources on retention and improved employer branding and employee experience Original COO left and was promptly recruited by and and coming competitor HR Director left. Key Field Operation Manager Left. Field Supervisors left all going to competition Business is in the process of going under Reasons?

  4. Case Study 2: A Work in Progress Professional Hockey Team with training facilities and expanding ice skating resources: figure skating, hockey, public skate Trouble aligning employer brand to hire and retain employees at secondary facilities The multiple rinks and field employees were seen as drains on resources, instead of a supplement to their consumer brand Employer Branding & Attrition Reduction experts conducted 50 or so field employee interviews

  5. CS 2 (cont) Surprising Problems on the ground level were discovered Problems presented to client with suggestions for recovery and improvement This work continues as they strive to understand the impact employee experience has on consumer brand Implemented better performance management measures and check points, better new employee training and feedback

  6. Case Study 3: Discovering Greatness and ? Large Cable Company providing cable television and internet services 500,000+ subscribers, 5,000+ employees, full department devoted to recruiting and employer branding Continue to strive to do better 150 field employee and management discovery interviews conducted by third party were phenomenal BUT online employee reviews were sagging Discovered things they were doing right and dug in deeper to find out what was going wrong. This built their case to continue this work

  7. CS 3 (cont) Not so great discoveries Gang of Good culture Not something they wanted to believe or hear, but they faced the reality of a toxic culture and made a shift The work is ongoing

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