MNsure Partner Outreach Strategy for Affordable Health Insurance Access
Explore the goals, strategies, and tactics of MNsure's outreach as a partner to help people in the community access affordable health insurance. Learn about the importance, unique plans of action, and overcoming barriers to enrollment. Discover the power of tactics in addressing the needs of the uninsured population and find inspiration in successful event strategies.
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Presentation Transcript
Outreach as a MNsure Partner
A Conversation on Goals & Strategy Why do you care about helping people in your community access affordable health insurance? What is at stake? Why is it important to you? 2
Goal To find the uninsured in our state and get them to complete the MNsure enrollment process and access affordable coverage. 3
Strategy The unique plans of action we create in order to address the barriers to enrollment faced by our individual communities. 4
Our Strategies Will Look Different Mass education campaigns Opportunities to enroll with an assister Saturate community with MNsure s message A mix of the above 5
Lets Talk Strategy! What barriers to enrollment do people in your community face? How do YOU help people overcome these barriers? Keep it big picture! 6
MNsure Believes You Are: Trusted leaders Best people to make strategy decisions 7
Tactics The steps you take to find and engage consumers in order to implement your strategy on the ground. 8
The Power in Your Tactics Our outreach is all about helping people address their barriers to enrollment Three-step process: Find people 1. Engage them 2. Address their needs 3. 9
The Power in Your Tactics Three-step process: Find people 1. TACTICS Engage them 2. Address their needs STRATEGY 3. 10
Your Most Successful Event: What was it and why was it successful? What tactics did you use to find people and get them there? Phone calls? Radio ads? Flyers? 11
Outreach is Complex Tactics can take many different forms Not all tactics are right all the time Each tactic has different power, or potency The number of people a single tactic can engage, and the depth of that engagement, will vary widely The tactic we choose will depend on our desired outcome 12
There are no Good or Bad Tactics Tactics carry different power Minimally powerful tactics will mean you have to do a lot of that tactic Or you will get modest response Most powerful tactics include direct conversation Help you hit your individual goals Engage people in a meaningful way Build relationships 14
Thank You for Coming! Key Concepts handout Don t forget to fill out your evaluation! See you next time! 15
