Effective Strategies for Pro Bono Support Engagement
Making the best use of pro
bono help
Part 3 Getting the right
structure in place
Understand responsibilities
Receiver responsibility:
•
Be clear what you are asking for
and why
•
Ask for it properly and
respectfully
•
Know your own organisation and
tie it back to what it needs
•
Targeted v blanket approach
•
Resist urge to take what is given
or for the sake of being offered
•
Pick your wins
•
See it as an equal relationship –
the giver benefits too remember!
•
Communicate your appreciation
and the positive impacts of the
support
Giver responsibility:
•
Respond to the brief effectively
•
Establish the benefits of
participating and supporting
•
Resist killing with kindness – listen!
•
Tailor support to their needs
•
Ensure same level of quality and
professionalism
•
Allow for change and learning
•
Evaluate benefits and impacts
•
See it as an equal relationship –
there are many business benefits to
providing support
•
Be clear on the business benefit not
just the PR opportunity
Step 1: Client Need
•
What do you want and why
•
Be clear why pro bono is the right route as
opposed to another
•
Research organisations that align with your
needs, vision, objectives
•
Identify common ground and key motives for
them supporting you
•
What strings are you willing to attach to?
Step 2: Cast the net….widely!
•
Are there brokerages out there that can help?
•
Do you have an existing relationship?
•
Do any of your partners have a relationship that could
be of value?
•
Use social and other media to communicate the issue
you are seeking support from to rally interest
•
Don’t be too prescriptive – set the parameters of the
issue and invite creative solutions and ideas
•
Communicate the anticipated outcome and impacts of
the support
Step 3: Establishment
•
Agree the business/organisational case for
asking and supporting
•
Identify the mutual benefits
•
Establish a structure on both sides for
managing the relationship
•
This needs to include sharing ideas and
feedback at all levels of the organisation
•
Learn about each other’s organisation,
objectives, priorities and vision
Step 4: Strategy
•
Behave like a client a set a clear brief!
•
Set the standard for on-going relationship, behaviours and
expected outcomes from the start
•
What wider purpose does the support contribute to and
make sure partners understand
•
Don’t squander the support!
•
Explore all options for delivering the support leaving room
for creativity and innovation
•
Use the opportunity to change behaviours within the giving
organisation
•
Agree the level of publicity both sides are comfortable with
•
Make sure it’s a truly joint approach – not just receiver
receiving!
Step 5: Build the relationship
•
Meet regularly and evaluate progress
•
Don’t be afraid to change
•
Monitor outcomes and assess how the
support is meeting objectives and brief
•
Make it bespoke!
Step 6: Grease the wheel
•
Opportunity to develop a sustainable
relationship for future collaboration
•
Could lead to follow on work and new
relationships for giver
•
Staff acquire new skills and experiences
•
Not just a one-way “feel-good” relationship
–
Could be lost any time
–
Heart strings are tenuous and fickle!
Understand the responsibilities of both the receiver and the giver in pro bono relationships, focusing on clear communication, mutual benefits, and maintaining professionalism. Learn how to identify client needs, cast a wide net for support, and establish a strong foundation for collaboration. Utilize the provided steps to navigate the process successfully and maximize the positive impacts of pro bono help.
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Presentation Transcript
Making the best use of pro bono help Part 3 Getting the right structure in place
Understand responsibilities Receiver responsibility: Be clear what you are asking for and why Ask for it properly and respectfully Know your own organisation and tie it back to what it needs Targeted v blanket approach Resist urge to take what is given or for the sake of being offered Pick your wins See it as an equal relationship the giver benefits too remember! Communicate your appreciation and the positive impacts of the support Giver responsibility: Respond to the brief effectively Establish the benefits of participating and supporting Resist killing with kindness listen! Tailor support to their needs Ensure same level of quality and professionalism Allow for change and learning Evaluate benefits and impacts See it as an equal relationship there are many business benefits to providing support Be clear on the business benefit not just the PR opportunity
Step 1: Client Need What do you want and why Be clear why pro bono is the right route as opposed to another Research organisations that align with your needs, vision, objectives Identify common ground and key motives for them supporting you What strings are you willing to attach to?
Step 2: Cast the net.widely! Are there brokerages out there that can help? Do you have an existing relationship? Do any of your partners have a relationship that could be of value? Use social and other media to communicate the issue you are seeking support from to rally interest Don t be too prescriptive set the parameters of the issue and invite creative solutions and ideas Communicate the anticipated outcome and impacts of the support
Step 3: Establishment Agree the business/organisational case for asking and supporting Identify the mutual benefits Establish a structure on both sides for managing the relationship This needs to include sharing ideas and feedback at all levels of the organisation Learn about each other s organisation, objectives, priorities and vision
Step 4: Strategy Behave like a client a set a clear brief! Set the standard for on-going relationship, behaviours and expected outcomes from the start What wider purpose does the support contribute to and make sure partners understand Don t squander the support! Explore all options for delivering the support leaving room for creativity and innovation Use the opportunity to change behaviours within the giving organisation Agree the level of publicity both sides are comfortable with Make sure it s a truly joint approach not just receiver receiving!
Step 5: Build the relationship Meet regularly and evaluate progress Don t be afraid to change Monitor outcomes and assess how the support is meeting objectives and brief Make it bespoke!
Step 6: Grease the wheel Opportunity to develop a sustainable relationship for future collaboration Could lead to follow on work and new relationships for giver Staff acquire new skills and experiences Not just a one-way feel-good relationship Could be lost any time Heart strings are tenuous and fickle!
