Effective Communication Strategies for Business Success
Business
Communication
Objective
•
Explain the Communication Process
•
Describe the Various Barriers of Effective Communication
•
Explain the Steps of Monroe's Motivated Sequence
•
Describe the Various Questioning Techniques
•
Explain the Role of Active Listening for Effective Communication
•
Explain the Role of Body Language for Effective Communication
•
Describe the Method of Writing Effective Emails
•
Explain AIDA: Attention-Interest-Desire-Action Tool
Introduction
Communication is very important in all walks of life – at a personal level as well as at a
professional level. Look at the conversation between a customer and a Manager to
understand the relevance of good communication in a business transaction.
Introduction
Varun then speaks to his designer.
Introduction
Now, take a look at what the customer had originally wanted.
However, when he described it, look at how the Manager understood it.
Likewise, when the Manager described it to the designer, the designer understood it
completely differently.
Introduction
Introduction
Look at the three cards. They are all different from what the customer originally
wanted.
Introduction
This happened due to
improper communication
between the three people
involved
Such lack of proper
communication in any
walk of life including a
business scenario can
lead to great confusion
and even losses in a
business
Mr. Ram Shukla may
not place the order
after looking at the
sample proof card, or
if decides to try again,
he still would have to
wait for another week
to get another sample
proof card ready
In both cases, it is a loss to the
business and a hassle to the
customer
Introduction
Such confusion could easily be avoided by proper communication and asking the right
questions such as:
Let us look at how effective business communication can help everyone function more
efficiently.
Importance of Communication
Communication is important because:
•
It is about how information is sent and received within
firms
•
It is crucial for working successfully with others
•
It enables to maintain relationships
•
It allows to accomplish tasks while working with both
individuals and groups
•
It motivates
•
It helps to overcome obstacles
•
It creates a comfortable, trustful and psychologically
safe feeling
Communication Process
Components of the Communication Process
Sender:
The participant
transmitting the
message.
Receiver:
The participant
receiving the
message.
Participants:
Components of the Communication Process
The translation of a message that is of thoughts or ideas of
the sender into words or symbols that the receiver will
understand.
Encoding:
Red Rose is
beautiful.
Components of the Communication Process
The translation by the receiver of words or symbols or the
encoded message into thoughts or ideas.
Decoding:
Red Rose is a
thing of beauty.
Red Rose is
beautiful.
7Cs for Effective Business Communication
Guidelines for Effective Business Communication
7
- Clarity
- Completeness
- Conciseness
- Consideration (The 'You' Attitude)
- Correctness (Accuracy)
- Concreteness
- Courtesy
CVs, Resumes
Email, Web site, FAQs
Letters, Newsletters, Brochures, Articles, Catalogs
Advertisements, Notice Board, Pamphlets, Signs,
Press Release
Presentations, Multimedia, Talks, Meetings
Communication at Workplace
Reports, Manuals, Proposals, Books
ManagementStudyGuide.com
Understanding the communication process, identifying barriers, utilizing techniques like Monroe's Motivated Sequence, active listening, and body language, and mastering email writing are crucial for effective business communication. The story of a customer, manager, and designer highlights the consequences of miscommunication and the importance of asking the right questions to avoid misunderstandings and losses in business transactions.
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Presentation Transcript
Business Communication
Objective Explain the Communication Process Describe the Various Barriers of Effective Communication Explain the Steps of Monroe's Motivated Sequence Describe the Various Questioning Techniques Explain the Role of Active Listening for Effective Communication Explain the Role of Body Language for Effective Communication Describe the Method of Writing Effective Emails Explain AIDA: Attention-Interest-Desire-Action Tool
Introduction Communication is very important in all walks of life at a personal level as well as at a professional level. Look at the conversation between a customer and a Manager to understand the relevance of good communication in a business transaction.
Introduction Varun then speaks to his designer.
Introduction Now, take a look at what the customer had originally wanted. However, when he described it, look at how the Manager understood it. Likewise, when the Manager described it to the designer, the designer understood it completely differently.
Introduction Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Designer
Introduction Look at the three cards. They are all different from what the customer originally wanted. Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Mr. Ram Shukla CEO Phoenix Pvt. Ltd.
Introduction This happened due to improper communication between the three people involved Such lack of proper communication in any walk of life including a business scenario can lead to great confusion and even losses in a business Mr. Ram Shukla may not place the order after looking at the sample proof card, or if decides to try again, he still would have to wait for another week to get another sample proof card ready In both cases, it is a loss to the business and a hassle to the customer
Introduction Such confusion could easily be avoided by proper communication and asking the right questions such as: Which type of font do you want? What should be the size of the card? What is the width of the red band on the card? What is the exact position of the company logo? Let us look at how effective business communication can help everyone function more efficiently.
Importance of Communication Communication is important because: It is about how information is sent and received within firms It is crucial for working successfully with others It enables to maintain relationships It allows to accomplish tasks while working with both individuals and groups It motivates It helps to overcome obstacles It creates a comfortable, trustful and psychologically safe feeling
Communication Process Message Decision Making Decision Making Filters Filters Sensory Data Sensory Data Beliefs Values Question & Metaphor Behaviour Type State Beliefs Values Question & Metaphor Behaviour Type State Meaning Meaning Encoding Decoding Sender Receiver Channel
Components of the Communication Process Sender Receiver Participants: 2 1 Sender: The participant transmitting the message. Receiver: The participant receiving the message.
Components of the Communication Process Encoding Red Rose is beautiful. Sender Receiver Encoding: The translation of a message that is of thoughts or ideas of the sender into words or symbols that the receiver will understand. 1
Components of the Communication Process Encoding Decoding Red Rose is beautiful. Red Rose is a thing of beauty. Sender Receiver Decoding: The translation by the receiver of words or symbols or the encoded message into thoughts or ideas. 1
7Cs for Effective Business Communication Guidelines for Effective Business Communication - Clarity - Completeness - Conciseness - Consideration (The 'You' Attitude) - Correctness (Accuracy) - Concreteness 6 - Courtesy 7
Communication at Workplace CVs, Resumes Email, Web site, FAQs Letters, Newsletters, Brochures, Articles, Catalogs Advertisements, Notice Board, Pamphlets, Signs, Press Release Presentations, Multimedia, Talks, Meetings Reports, Manuals, Proposals, Books
ManagementStudyGuide.com This is a DEMO Course On Business Communication. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: 1. View All Courses Online. 2. Download Powerpoint Presentation for Each Course. 3. Do the Knowledge Checks for Each Course.
