Importance of Effective Business Communication in a Modern Workplace
Efficient communication is vital for the success of any business, impacting efficiency, motivation, and overall operations. This involves various forms such as oral, written, and visual communication, each serving a specific purpose within a business context. Miscommunication can lead to employee misunderstandings, delays in processes, and customer dissatisfaction. Conversely, excessive communication can lead to information overload and demotivation, emphasizing the need for a balanced approach to communication strategies in the workplace.
- Business communication
- Workplace efficiency
- Communication strategies
- Employee motivation
- Modern business practices
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Students Parents/guardians Teachers Community OCR GCSE BUSINESS 8132
COMMUNICATION Communication is the exchange of ideas from one person to another Effective and efficient communication is essential if a business is to be successful Communication requires a sender and a receiver. In a business this flows up and down the chain of command and across levels on the hierarchy A medium or channel of communication is required in order to send a message. This may take a variety of forms, including: Oral this allows for immediate communication between two parties and can take the form of face-to-face meetings and presentations, telephone, video conferencing etc. Written increasingly done through e-mail, texting and Twitter rather than letters. This allows the sender and receiver to have a record of the communication. Letters are still a traditional method of communication used in businesses Visual or non-verbal this is likely to be combined with oral and written communication to emphasise a point or to provide graphics and data e.g. on a PowerPoint presentation
WAYSOFCOMMUNICATINGINABUSINESSCONTEXT Communication can take many forms: Letter Email Text Phone Meeting/presentation Social media Website Split the class in two. One half of the room takes appropriate, the other half inappropriate. For each method of communication come up with a business scenario when it would be either appropriate or inappropriate. You must be able to justify your choice of scenario. As a whole class discuss each method and agree on when it is appropriate and inappropriate.
THEIMPORTANCEOFBUSINESSCOMMUNICATION Insufficient communication can impact on efficiency and motivation. If staff have not had appropriate communication a number of problems may arise: Misunderstanding between employees meaning that jobs might not be completed correctly Unhappy customers as orders are not delivered on time Supplies not being ordered on time delaying the process of orders or the production of goods or services Poorly motivated workforce as employees do not know what is happening within the business English philosopher Sir Francis Bacon stated Knowledge is power . How might this be applied in the workplace?
THEIMPORTANCEOFBUSINESSCOMMUNICATION Excessive communication can lead to information overload when employees have too much information to process. Staff might miss out on important information leading to a problem in the production of the good or service Too much time might be spent on trivial matters detracting from the core role of the employee This might be demotivating for employees who feel swamped in paperwork and emails Computers thwart, contort, and befuddle us. We mess around with fonts, change screen backgrounds, slow down or increase mouse speed. We tweak and we piddle. We spend countless hours preparing PowerPoint slides that most people forget in seconds. We generate reports in duplicate and triplicate, and then some, that end up serving only one function for most of the recipients - to collect dust. Jeff Davidson
THEIMPORTANCEOFBUSINESSCOMMUNICATION Poor communication can seriously affect the motivation of staff in the workplace: Not knowing what is going on at work Hearing about issues through unofficial channels (the grapevine ) Being inundated with work issues outside of work time Not being able to operate efficiently due to lack of information How many different methods of communication do you use in a day? How many of these are of electronic form? Apart from when you are asleep what is the longest period of time that you go without using electronic information e.g. Twitter, email, text, Facebook etc.
BARRIERSTOEFFECTIVECOMMUNICATION There are a number of barriers stopping effective communication. These include: Physical barriers larger organisations operate in different locations, impacting on face to face discussions Cultural barriers a clash of cultures might occur with different interpretations of messages Language barriers misunderstanding of words and instructions in a cosmopolitan workplace Perception people often interpret the same message in different ways
THEINFLUENCEOFDIGITALCOMMUNICATIONONBUSINESS ACTIVITY Developments in ICT have aided business communications, reducing the need for business travel and allowing people to change the way they work. This has included: Mobile phones Web conferencing / online meetings / desktop sharing Broadband / telephone advances e.g. Skype Social media Cloud storage e.g. Dropbox E Mail However there are issues: Cost of installing and staying current Need to train staff Loss of personal contact Data overload
THEINFLUENCEOFDIGITALCOMMUNICATIONONBUSINESS ACTIVITY Hot-desking Desks or workspaces are not allocated to individual employees on a permanent basis but just allocated as and when needed Is hot-desking all good? This is achievable due to advances in technology e.g. USB sticks and access to the Internet Over any period of time multiple people can use one desk and employees multiple desks Is this what happens in your sixth form study area? What about in the common room or refectory? Potentially reduces ownership and sense of security Increases flexibility and movement around the office Reduces overhead costs Encourages tidy work practices This is more efficient and cost effective for the business, increasing the utilisation of resources
3.3 COMMUNICATIONINBUSINESS IN THIS UNIT YOU SHOULD HAVE LEARNT: Ways of communicating in a business context The importance of business communications The influence of digital communication on business activity
