Dragon Lights Reno 2018 Festival Recap

 
Dragon Lights Reno 2018
Dragon Lights Reno 2018
 
Agreement between Washoe County, Tianyu Arts &
Culture, and the May Arboretum Society was
accepted by the Board of County Commissioners on
2/27/18
Tianyu was responsible for most of the logistic
details (marketing, ticket sales, parking, daily
clean-up/etc.)
The agreement called for a 90/10 split of gross
tickets sales
Tianyu arrived in Reno in May 2018 when the
planning and preparation began
 
Festival set-up began June 10
th
VIP/Media Night June 28
th
County/MAS night June 29
th
Opened to the public June 30
th
37 consecutive days of festival
One weather related closure
Closed on Sunday August 6
th
Festival breakdown was complete August 16
th
Dragon Lights Reno 2018
 
Dragon Lights Reno 2018
 
Statistics of festival
Total attendance 
62,564 
people -does not
include children 5 and under
Average # of people/day 
1691
Highest attendance was 
3910
 on August 5
th
Lowest attendance was 
550
 on July 4
th
 
Dragon Lights Reno 2018
Dragon Lights Reno 2018
 
Dragon Lights Reno 2018
 
Monies Earned
Agreement called for the 10% earnings to
be put into the Arboretum donation
account
Earned 
$89,257.29
 
Dragon Lights Reno 2018
 
Dragon Lights Reno 2018
 
Dragon Lights Reno 2018
 
Overhead costs
Rancho San Rafael Park staff time equated
to 
$40,963.75
Loss of revenue for Ranch House and
Garden Rentals 
$15,050
Supplies needed 
$860
TOTAL
 In-kind contribution was 
$56,873.75
 
 
Dragon Lights Reno 2018
 
Assessment for future events
Well received event by the public
Put the Arboretum on the map
Balancing the needs of the park and overall
use of the park during an extended event
Reduce overhead costs and perhaps
negotiate a different split for future events
 
Dragon Lights Reno 2018
 
Thank you to the staff at Rancho San Rafael Park
which includes the Arboretum, Museum, Park
Rangers, and Park Maintenance staff for all of their
assistance to make the event a success.
 
Thank you to a variety of County staff that assisted in
the County/MAS night.
 
Thank you to the May Arboretum Society for their
assistance and support.
 
Dragon Lights Reno 2018
 
Dragon Lights Reno 2018
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Dragon Lights Reno 2018 was a successful festival held in Reno, featuring stunning displays and attracting a total attendance of 62,564 people. The event included VIP/Media Night, County/MAS Night, and was open to the public for 37 consecutive days. The festival generated earnings of $89,257.29, with ticket sales comprising the majority. Various upgrades and developments were also planned for the Arboretum, contributing to the community and cultural enrichment.


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  1. Dragon Lights Reno 2018 1

  2. Dragon Lights Reno 2018 Agreement between Washoe County, Tianyu Arts & Culture, and the May Arboretum Society was accepted by the Board of County Commissioners on 2/27/18 Tianyu was responsible for most of the logistic details (marketing, ticket sales, parking, daily clean-up/etc.) The agreement called for a 90/10 split of gross tickets sales Tianyu arrived in Reno in May 2018 when the planning and preparation began 2

  3. Dragon Lights Reno 2018 Festival set-up began June 10th VIP/Media Night June 28th County/MAS night June 29th Opened to the public June 30th 37 consecutive days of festival One weather related closure Closed on Sunday August 6th Festival breakdown was complete August 16th 3

  4. Dragon Lights Reno 2018 4

  5. Dragon Lights Reno 2018 Statistics of festival Total attendance 62,564 people -does not include children 5 and under Average # of people/day 1691 Highest attendance was 3910 on August 5th Lowest attendance was 550 on July 4th 5

  6. Dragon Lights Reno 2018 Daily Attendance 3910 4000 3500 3000 2500 2000 1500 1000 550 500 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 6

  7. Dragon Lights Reno 2018 7

  8. Dragon Lights Reno 2018 Monies Earned Agreement called for the 10% earnings to be put into the Arboretum donation account Earned $89,257.29 Ticket Sales $80,940.37 Food $7,866.92 Sponsorships $450.00 8

  9. Dragon Lights Reno 2018 Dragon Lights Budget 2018-19 Seasonal staff Utility Cart New Equipment Native Garden irrigation upgrade Honey's Garden upper east irrigation upgrade $ 6,500.00 Slope irrigation upgrade Nevada Bell irrigation upgrade Putnam Drive Entrance irrigation upgrade $ 21,000.00 $ 9,556.00 $ 6,600.00 $ 10,000.00 $ 15,000.00 $ 12,000.00 $ 6,000.00 $ 86,656.00 9

  10. Dragon Lights Reno 2018 10

  11. Dragon Lights Reno 2018 Overhead costs Rancho San Rafael Park staff time equated to $40,963.75 Loss of revenue for Ranch House and Garden Rentals $15,050 Supplies needed $860 TOTAL In-kind contribution was $56,873.75 11

  12. Dragon Lights Reno 2018 Assessment for future events Well received event by the public Put the Arboretum on the map Balancing the needs of the park and overall use of the park during an extended event Reduce overhead costs and perhaps negotiate a different split for future events 12

  13. Dragon Lights Reno 2018 Thank you to the staff at Rancho San Rafael Park which includes the Arboretum, Museum, Park Rangers, and Park Maintenance staff for all of their assistance to make the event a success. Thank you to a variety of County staff that assisted in the County/MAS night. Thank you to the May Arboretum Society for their assistance and support. 13

  14. Dragon Lights Reno 2018 14

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