Creative industries in the digital age
The impact of digitalization on creative industries and the barriers faced by companies in developing countries. Discover how to overcome these challenges and leverage digital marketing and e-commerce strategies for success.
- creative industries
- digital age
- developing countries
- barriers
- digital marketing
- online presence
- visibility
- reputation
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Presentation Transcript
1 Creative industries in the digital age Creative Industries Forum Abdelbasset Boulelouah Marketing and E-commerce Advisor ITC February 21, 2023
2 Traditional commerce E-commerce (villatajmarrakech.com) (https://www.etsy.com/market/moroccan_pottery) Souq / physical shop Cash payments Short logistics circuit Seasonality/ volatile demand Traditional marketing (word of mouth ) Online presence (website, marketplaces..) Electronic payments (Visa, PayPal ) Local and international shipping Worldwide visibility Digital marketing
Companies in developing countries face several barriers Lack of access to the internet and connected devices High cost and slow delivery and logistics Unfavourable government and business policies and legal environment Poor availability of payment solutions Low visibility and lack of reputation in international markets Lack of digital, business and export skills
4 Streamlining trade processes and improving coordination Level 1: problems become visible > multiplication of pro-ecommerce initiatives Level 2: systematic and strategic solutions > national e-commerce strategies, e-commerce laws, sector export strategies, nation branding E.g., 50% discount for Tunisian exporting companies that sell agricultural, agri-food and handicraft products eTrade Readiness Assessments: Iraq, Tunisia, Jordan, Algeria, Mauritania E.g., E-commerce facilitation programme (support companies to connect products and services made in Bahrain to international markets) National e-commerce strategies: Egypt, Qatar, Jordan (soon) Adoption of e-commerce laws: transactions, consumer protection, privacy laws, cybercrime laws E.g., social media campaigns ( Winou PayPal , Paysera )
Success in e-commerce demands attention in different areas Balanced portfolio of marketplaces and digital channels and more Competitive pricing and profitability Popular payment methods The scope and application of intellectual property rights in the digital environment are unclear Success in e- commerce Digital piracy is a significant issue especially in developing countries Efficient transport and logistics Good visibility online The right product or service
