Creative industries in the digital age
Creative industries in the digital age
Creative Industries Forum
1
Abdelbasset Boulelouah – Marketing and E-commerce Advisor ITC
February 21, 2023
2
Traditional commerce
E-commerce
(villatajmarrakech.com)
Souq / physical shop
Cash payments
Short logistics circuit
Seasonality/ volatile demand
Traditional marketing (word of mouth…)
Online presence (website, marketplaces..)
Electronic payments (Visa, PayPal…)
Local and international shipping
Worldwide visibility
Digital marketing
(https://www.etsy.com/market/moroccan_pottery)
Companies in developing countries face several barriers
Streamlining trade processes and improving coordination
4
Level 1: problems become visible >
multiplication of pro-ecommerce initiatives
E.g.,
50% discount for Tunisian
exporting companies that sell
agricultural, agri-food and handicraft
products
E.g., E-commerce facilitation
programme (support companies
to
connect products and services made in
Bahrain to international markets)
E.g.,
social media campaigns
(“Winou PayPal”, Paysera …)
Level 2: systematic and strategic solutions >
national e-commerce strategies, e-commerce
laws, sector export strategies, nation branding…
eTrade Readiness Assessments:
Iraq, Tunisia,
Jordan, Algeria, Mauritania…
Nationa
l e-commerce strategies: Egypt,
Qatar, Jordan (soon)…
Adoption of e-commerce laws: transactions,
consumer protection, privacy laws,
cybercrime laws…
Success in e-commerce demands attention in different areas
S
u
c
c
e
s
s
i
n
e
-
c
o
m
m
e
r
c
e
Balanced portfolio of
marketplaces and digital
channels
Good visibility
online
Efficient
transport
and logistics
Competitive
pricing and
profitability
The right product
or service
Popular
payment
methods
…and
more
The scope and
application of intellectual
property rights in the
digital environment are
unclear…
Digital piracy is a
significant issue
especially in developing
countries…
The impact of digitalization on creative industries and the barriers faced by companies in developing countries. Discover how to overcome these challenges and leverage digital marketing and e-commerce strategies for success.
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Presentation Transcript
1 Creative industries in the digital age Creative Industries Forum Abdelbasset Boulelouah Marketing and E-commerce Advisor ITC February 21, 2023
2 Traditional commerce E-commerce (villatajmarrakech.com) (https://www.etsy.com/market/moroccan_pottery) Souq / physical shop Cash payments Short logistics circuit Seasonality/ volatile demand Traditional marketing (word of mouth ) Online presence (website, marketplaces..) Electronic payments (Visa, PayPal ) Local and international shipping Worldwide visibility Digital marketing
Companies in developing countries face several barriers Lack of access to the internet and connected devices High cost and slow delivery and logistics Unfavourable government and business policies and legal environment Poor availability of payment solutions Low visibility and lack of reputation in international markets Lack of digital, business and export skills
4 Streamlining trade processes and improving coordination Level 1: problems become visible > multiplication of pro-ecommerce initiatives Level 2: systematic and strategic solutions > national e-commerce strategies, e-commerce laws, sector export strategies, nation branding E.g., 50% discount for Tunisian exporting companies that sell agricultural, agri-food and handicraft products eTrade Readiness Assessments: Iraq, Tunisia, Jordan, Algeria, Mauritania E.g., E-commerce facilitation programme (support companies to connect products and services made in Bahrain to international markets) National e-commerce strategies: Egypt, Qatar, Jordan (soon) Adoption of e-commerce laws: transactions, consumer protection, privacy laws, cybercrime laws E.g., social media campaigns ( Winou PayPal , Paysera )
Success in e-commerce demands attention in different areas Balanced portfolio of marketplaces and digital channels and more Competitive pricing and profitability Popular payment methods The scope and application of intellectual property rights in the digital environment are unclear Success in e- commerce Digital piracy is a significant issue especially in developing countries Efficient transport and logistics Good visibility online The right product or service
