Unleashing Creativity: The Power of Creative Thinking in Innovation

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Creativity and creative thinking, as described by Dr. Prabhat K. Dwivedi, are essential for purposeful learning, economic growth, and innovation. Understanding the types of creative thinking and the importance of nurturing it can lead to personal growth, improved problem-solving skills, and enhanced productivity. Learn how to enhance your creative thinking to generate new ideas and solutions for various challenges.


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  1. C CREATIVITY & & C CREATIVE T THINKING (DESIGN THINKING) REATIVITY REATIVE HINKING Dr Prabhat K. Dwivedi Associate Professor Deptt. of Business Management, CSJM University, Kanpur, India

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  3. CREATIVITY When learning is purposeful, creativity blossoms. When creativity thinking emanates. emanates, knowledge is fully lit. When knowledge is lit, economy flourishes. -A.P.J. Abdul Kalam blossoms, thinking When 3

  4. CREATIVITY Creativity is the capability or act of conceiving something original or unusual. (Wiley, 2013) It is the ability to generate a thought or an idea that is completely new, appealing, and useful. Generating creativity means allowing people to think outside the box and go against the norms sometimes. Innovation doesn't happen without creative people on board. 4

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  6. TYPESOF CREATIVE THINKING Divergent Thinking: It is a thought process or method used to generate creative ideas by exploring many possible solutions of a problem. Lateral Thinking: Exploring new ideas, thinking outside the box Aesthetic Thinking: Considering or appreciating something (arts, beauty in nature or elegant designs) Systems Thinking: Identifying an interrelation between things and viewing them from a 360-degree perspective Abstract Thinking: Thinking about objects, principles, and ideas that may not be physically present Design Thinking: Applying strategy, problem-solving and decision-making to the process of design 6

  7. THEIMPORTANCEOFCREATIVETHINKING Indispensable Gives you freedom Improves the problem-solving process Adds to leadership qualities Boosts productivity Makes people happier 7 Leads to personal growth

  8. HOWTOENHANCEYOURCREATIVETHINKING? Pay attention to your strengths and live them. Tap into your inner child and explore the qualities of purity of thoughts and spontaneity of expression. Do not restrict yourself to a habitual pattern. Think differently. Never go by stereotypes. Set your imagination free to explore and experiment. Be curious and inquisitive about your surroundings. Don t hesitate to take risks to further your abilities. Get rid of the negative attitudes that are blocking your creativity. Indulge in brainstorming to inspire new ideas. Accept that a problem can have multiple solutions and explore every possibility. 8

  9. DYNAMICSOF CREATIVE THINKING The dynamics of creative thinking can flow across every boundary of discipline, time and culture. These dynamics have profound implications for all organizations, including schools, that want to promote creativity and innovation. 9

  10. SOURCES https://harappa.education/harappa-diaries/what- is-creative-thinking-and-its-importance https://www.chasegroup.com.au/how-to- successfully-drive-innovation-in-organisations 10

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