Crafting a Persuasive Classical Argument

undefined
 
CORE OF AN
ARGUMENT
 
 
Classical Structure of Argument
 
Introduction
 
Grabbing the Readers’ Attention:
telling a 
current event
using an illustrative story
showing 
memorable scene
giving 
startling statistic
F
ocusing the issue
stating it directly as a question
briefly summarizing opposing view
s
providing needed background and context.
presenting their claim (thesis statement)
forecasting the argument’s structure
 (the main parts)
 
Presentation of the Writer’s Position
 
T
he longest part of a classical argument.
R
easons and evidence 
that 
support their claims
 are presented
The reason and evidence:
related to the 
audience’s values, beliefs, and assumptions
each developed in its own paragraph or sequence of paragraph
s
When a paragraph introduces a new reason, 
it is stated 
directly and then
support
ed
 with evidence or a chain of ideas
Appropriate
 
transitions
 are used throughout
 
S
ummary and 
C
ritique of 
A
lternative
V
iews
 
There are several options to write opposing views:
 
If there are several opposing arguments,
All
 
of them 
may be summarized 
together and compose
d into
 a single
response
or
Each argument may be 
summarize
d and responded in turn.
 
O
pposing views 
may be r
efut
ed
 or their strengths 
may be accepted by
 shifting to
a different field of values.
 
Conclusion
 
 
Argument is summed up
Claims are restated
Some kind of action can be called for
 
A 
sense of closure 
is created and 
a strong final impression
 is left
.
 
The main sections of a classical argument
 
T
wo major sections
presenting the writer’s own position
summarizing and responding to alternative views
 
In general 
writer’s own position com
es
 first, but it is possible to reverse that
order.
 
Persuasiveness of classical argument
 
An
 
argument with a classical structure may not always be 
the 
most persuasive
strategy.
you may be more effective by
delaying your thesis,
ignoring alternative views altogether, or
showing great sympathy for opposing views
 
H
owever, the classical structure is a useful planning tool.
Intro presents the 
the whole of your argument in miniature.
Summary and 
opposing views
 
alerts you to the limits of your position and to
the need for further reasons and evidence.
 
The Rhetorical Triangle
 
 
Persuasive speeches are analyzed considering three appeals:
 
logos (MESSAGE)
ethos (WRITER/SPEAKER)
pathos (AUDIENCE)
 
 
LOGOS
(G
reek for “word”
)
 
 
 
attention is on the quality of the message—
internal consistency,
the clarity of the argument, and
the logic of its reasons
 
Its impact on the audience is called as LOGICAL APPEAL
 
ETHOS
(G
reek for “character”
)
 
Attention is on the writer’s / speaker’s character: Credibility of the writer
 
Fairness while considering alternative views
Tone and style
Professional appearance (including grammar, citations, etc)
Honesty
 
Its impact on the audience is ETHICAL APPEAL (APPEAL FROM
CREDIBILITY)
 
PATHOS
(G
reek for “suffering” or “experience”
)
 
Attention is on the values and beliefs of attended audience
Associated with emotional appeal
More specifically attracts an audience’s imaginative sympathies (their capacities
to feel and see what the writer feels and sees)
 
 
In sum, ‘whereas appeals to logos and ethos can further an audience’s
intellectual assent to our claim, appeals to pathos engage the imagination and
feelings, moving the audience to a deeper appreciation of the argument’s
signigicance’
 
What are we doing then?
 
M
aking a pathetic appeal
 by abstracting 
logical discourse into a tangible
and immediate story
 
A
ppeals to 
logos 
and 
ethos 
can 
help
 an audience’s intellectual 
agreement with
our claim
A
ppeals to 
pathos 
can 
mov
e
 the audience to a deeper appreciation of the
argument’s significance
 
A related Word: 
KAIROS
(G
reek word for “right time,” “season,” or “opportunity”
)
 
How to make 
persuasive
 argument:
its timing must be effectively chosen
its tone and structure 
must  be 
in right proportion or measure.
You may 
ask such questions before sending 
an argumentative e-mail
:
Is this the right moment to send this message?
Is my audience ready to hear what I’m saying?
Would my argument be more effective if I waited for a couple of days?
If I send this message now, should I change its tone and content?
This attentiveness to the unfolding of time is what is meant by 
kairos.
 
Issue vs Information Questions
 
Issue questions: can be answered reasonably in two or more differing ways
 
Information questions: can be answered in one way
 
E.g. How does adult literacy rate in Turkey compare with the rate in Germany? If
the rates are different, why?
 
Issue vs Information Questions
 
Issue questions: can be answered reasonable in two or more differing ways
 
Information questions: can be answered in one way
 
E.g. 
How does adult literacy rate in Turkey compare with the rate in Germany
? If
the rates are different, why?
 
Issue vs Information Questions
 
Issue questions: can be answered reasonable in two or more differing ways
 
Information questions: can be answered in one way
 
E.g. How does adult literacy rate in Turkey compare with the rate in Germany? If
the rates are different, 
why
?
 
Sometimes the same question can be an information question in one context
and an issue question in another
 
E.gs
How does a diesel engine work?
info question—anyone who knows about diesel engines would agree on
how it Works (maybe asked by new learners)
 
Why is a diesel engine more fuel efficient than a gasoline engine?
info question—anyone who knows about diesel engines would agree on
how it Works (maybe asked by new learners)
 
 
 
What is the most cost-effective way to produce diesel fuel from crude oil?
Info if experts agree and new learners are addressed
Issue if experts are addressed and they have differing ideas
 
Should the present highway tax on diesel fuel be increased?
Issue question—everyone may have different ideas
 
Go to p. 4 Class Discussion-1
Discuss if the following are info or issue or either type of question. If you say
could be either
,  
create hypothetical contexts to show your reasoning.
 
1. What percentage of public schools in the USA are failing?
2. Which causes more traffic accidents, drunk driving or texting while driving?
3. What is the effect on children of playing first-person-shooter games?
4. Is genetically modified corn safe for human consumption?
5. Should people get rid of their land lines and have only cell phones?
 
Genuine vs. Pseudo Argument
 
E
very argument 
has
 an issue question with alternative answers
However,
 not every argument
 is 
rational
 / genuine
.
Rational
 (Genuine)
 arguments
 require two additional factors:
reasonable participants
 who operate within the conventions of reasonable
behavior
potentially 
sharable assumptions
 that can serve as a starting place or
foundation for the argument.
 
Lacking one or both of these conditions, disagreements remain stalled at the
level of pseudo-arguments.
 
Pseudo-Arguments
 
In a
 reasonable argument
there is
 the possibility of growth and change
disputants may modify their views 
(accepting
 strengths in an alternative view or
weaknesses in their own
)
 
In a pseudo-argument
s
uch growth becomes impossible
argument degenerates to pseudo-argument
 (this happens 
when disputants are
fanatically committed to their positions
)
 
Committed 
(Fanatical) 
Believers and Fanatical Skeptics
 
C
ommitted 
B
elievers
are admirable persons,
are 
guided by 
solid
 values and beliefs.
are 
unwilling to compromise their principles
But 
at the same time they
are
 rigidly fixed, incapable of growth or change
In case of a dialogue between
 committed believers
,
t
hey talk past each other
dialogue is replaced by monologue
each disputant 
endlessly uses 
the same prepackaged arguments.
 
Disagreeing with a committed believer is like ordering the surf to quiet down.
 
 
F
anatical 
S
keptic
s
 
dismiss the possibility of ever believing anything
often demand proof where no proof is possible
So what if the sun has risen every day of recorded history? That’s no proof that it will rise
tomorrow.
accept nothing
 that does not have
 absolute proof, which 
may 
never exist
demand a logical demonstration of our claim’s rightness.
 
A Closer Look at Pseudo-Arguments:
The Lack of Shared Assumptions
 
R
ational argument degenerates to pseudo-argument when there is no possibility
for
listening,
learning,
growth,
change.
 
What is the main 
cause of pseudo-arguments
?
L
ack of shared assumptions.
 
Shared Assumptions and the Problem of
Ideology
:
 
R
easonable argument is difficult when the disputants have differing “ideologies,” 
(
an
academic word for belief systems or worldviews
)
We all have our own ideologies
 
shaped by our life’s experiences
:
family background, our friends, our culture,
our particular time in history,
our race or ethnicity, our gender
,
our social class, our religion,
our education, 
etc.
 
To participate in rational argument, we and our audience must seek shared
assumptions
 
 
The failure to find shared assumptions often leads to pseudo-arguments, particularly if
one disputant makes assumptions that the other disputant cannot accept.
 
Such pseudo-arguments often occur in disputes arising from politics or religion.
Mostly because…
certain religious or political beliefs or texts cannot be evoked for evidence or
authority
 
Shared Assumptions and the Problem of
Personal
 
Opinions
:
 
Lack of shared assumptions 
are also caused by
 purely personal opinions
E.g.
C
laim
ing
 that pizza is better than nachos
Genuine 
argument 
(shared assumption) 
might be possible
 only
 if the disputants
assume a shared criterion about nutrition
 
Pseudo argument
 if one of the disputants responds, “Nah, nachos are better
than pizza because nachos taste
 
better,”
This is a wholly personal standard, an assumption that others are unable to
share.
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Crafting a persuasive classical argument involves following a structured approach that includes grabbing the reader's attention in the introduction, presenting the writer's position with reasons and evidence, summarizing and critiquing alternative views, and concluding with a strong final impression. While the classical structure is effective, sometimes deviating from it can enhance persuasiveness.

  • Persuasive Writing
  • Classical Argument
  • Structured Approach
  • Persuasion

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  1. CORE OF AN ARGUMENT

  2. Classical Structure of Argument

  3. Introduction Grabbing the Readers Attention: telling a current event using an illustrative story showing memorable scene giving startling statistic Focusing the issue stating it directly as a question briefly summarizing opposing views providing needed background and context. presenting their claim (thesis statement) forecasting the argument s structure (the main parts)

  4. Presentation of the Writers Position The longest part of a classical argument. Reasons and evidence that support their claims are presented The reason and evidence: related to the audience s values, beliefs, and assumptions each developed in its own paragraph or sequence of paragraphs When a paragraph introduces a new reason, it is stated directly and then supported with evidence or a chain of ideas Appropriate transitions are used throughout

  5. Summary and Critique of Alternative Views There are several options to write opposing views: If there are several opposing arguments, All of them may be summarized together and composed into a single response or Each argument may be summarized and responded in turn. Opposing views may be refuted or their strengths may be accepted by shifting to a different field of values.

  6. Conclusion Argument is summed up Claims are restated Some kind of action can be called for A sense of closure is created and a strong final impression is left.

  7. The main sections of a classical argument Two major sections presenting the writer s own position summarizing and responding to alternative views In general writer s own position comes first, but it is possible to reverse that order.

  8. Persuasiveness of classical argument An argument with a classical structure may not always be the most persuasive strategy. you may be more effective by delaying your thesis, ignoring alternative views altogether, or showing great sympathy for opposing views However, the classical structure is a useful planning tool. Intro presents the the whole of your argument in miniature. Summary and opposing views alerts you to the limits of your position and to the need for further reasons and evidence.

  9. The Rhetorical Triangle Persuasive speeches are analyzed considering three appeals: logos (MESSAGE) ethos (WRITER/SPEAKER) pathos (AUDIENCE)

  10. LOGOS (Greek for word ) attention is on the quality of the message internal consistency, the clarity of the argument, and the logic of its reasons Its impact on the audience is called as LOGICAL APPEAL

  11. ETHOS (Greek for character ) Attention is on the writer s / speaker s character: Credibility of the writer Fairness while considering alternative views Tone and style Professional appearance (including grammar, citations, etc) Honesty Its impact on the audience is ETHICAL APPEAL (APPEAL FROM CREDIBILITY)

  12. PATHOS (Greek for suffering or experience ) Attention is on the values and beliefs of attended audience Associated with emotional appeal More specifically attracts an audience s imaginative sympathies (their capacities to feel and see what the writer feels and sees) In sum, whereas appeals to logos and ethos can further an audience s intellectual assent to our claim, appeals to pathos engage the imagination and feelings, moving the audience to a deeper appreciation of the argument s signigicance

  13. What are we doing then? Making a pathetic appeal by abstracting logical discourse into a tangible and immediate story Appeals to logos and ethos can help an audience s intellectual agreement with our claim Appeals to pathos can move the audience to a deeper appreciation of the argument s significance

  14. A related Word: KAIROS (Greek word for right time, season, or opportunity ) How to make persuasive argument: its timing must be effectively chosen its tone and structure must be in right proportion or measure. You may ask such questions before sending an argumentative e-mail: Is this the right moment to send this message? Is my audience ready to hear what I m saying? Would my argument be more effective if I waited for a couple of days? If I send this message now, should I change its tone and content? This attentiveness to the unfolding of time is what is meant by kairos.

  15. Issue vs Information Questions Issue questions: can be answered reasonably in two or more differing ways Information questions: can be answered in one way E.g. How does adult literacy rate in Turkey compare with the rate in Germany? If the rates are different, why?

  16. Issue vs Information Questions Issue questions: can be answered reasonable in two or more differing ways Information questions: can be answered in one way E.g. How does adult literacy rate in Turkey compare with the rate in Germany? If the rates are different, why? Information question

  17. Issue vs Information Questions Issue questions: can be answered reasonable in two or more differing ways Information questions: can be answered in one way E.g. How does adult literacy rate in Turkey compare with the rate in Germany? If the rates are different, why? Issue question

  18. Sometimes the same question can be an information question in one context and an issue question in another E.gs How does a diesel engine work? info question anyone who knows about diesel engines would agree on how it Works (maybe asked by new learners) Why is a diesel engine more fuel efficient than a gasoline engine? info question anyone who knows about diesel engines would agree on how it Works (maybe asked by new learners)

  19. What is the most cost-effective way to produce diesel fuel from crude oil? Info if experts agree and new learners are addressed Issue if experts are addressed and they have differing ideas Should the present highway tax on diesel fuel be increased? Issue question everyone may have different ideas

  20. Go to p. 4 Class Discussion-1 Discuss if the following are info or issue or either type of question. If you say could be either, create hypothetical contexts to show your reasoning. 1. What percentage of public schools in the USA are failing? 2. Which causes more traffic accidents, drunk driving or texting while driving? 3. What is the effect on children of playing first-person-shooter games? 4. Is genetically modified corn safe for human consumption? 5. Should people get rid of their land lines and have only cell phones?

  21. Genuine vs. PseudoArgument Every argument has an issue question with alternative answers However, not every argument is rational / genuine. Rational (Genuine) arguments require two additional factors: reasonable participants who operate within the conventions of reasonable behavior potentially sharable assumptions that can serve as a starting place or foundation for the argument. Lacking one or both of these conditions, disagreements remain stalled at the level of pseudo-arguments.

  22. Pseudo-Arguments In a reasonable argument there is the possibility of growth and change disputants may modify their views (accepting strengths in an alternative view or weaknesses in their own) In a pseudo-argument such growth becomes impossible argument degenerates to pseudo-argument (this happens when disputants are fanatically committed to their positions)

  23. Committed (Fanatical) Believers and Fanatical Skeptics Committed Believers are admirable persons, are guided by solid values and beliefs. are unwilling to compromise their principles But at the same time they are rigidly fixed, incapable of growth or change In case of a dialogue between committed believers, they talk past each other dialogue is replaced by monologue each disputant endlessly uses the same prepackaged arguments. Disagreeing with a committed believer is like ordering the surf to quiet down.

  24. Fanatical Skeptics dismiss the possibility of ever believing anything often demand proof where no proof is possible So what if the sun has risen every day of recorded history? That s no proof that it will rise tomorrow. accept nothing that does not have absolute proof, which may never exist demand a logical demonstration of our claim s rightness.

  25. A Closer Look at Pseudo-Arguments: The Lack of Shared Assumptions Rational argument degenerates to pseudo-argument when there is no possibility for listening, learning, growth, change. What is the main cause of pseudo-arguments? Lack of shared assumptions.

  26. Shared Assumptions and the Problem of Ideology: Reasonable argument is difficult when the disputants have differing ideologies, (an academic word for belief systems or worldviews) We all have our own ideologies shaped by our life s experiences: family background, our friends, our culture, our particular time in history, our race or ethnicity, our gender, our social class, our religion, our education, etc. To participate in rational argument, we and our audience must seek shared assumptions

  27. The failure to find shared assumptions often leads to pseudo-arguments, particularly if one disputant makes assumptions that the other disputant cannot accept. Such pseudo-arguments often occur in disputes arising from politics or religion. Mostly because certain religious or political beliefs or texts cannot be evoked for evidence or authority

  28. Shared Assumptions and the Problem of Personal Opinions: Lack of shared assumptions are also caused by purely personal opinions E.g. Claiming that pizza is better than nachos Genuine argument (shared assumption) might be possible only if the disputants assume a shared criterion about nutrition Pseudo argument if one of the disputants responds, Nah, nachos are better than pizza because nachos taste better, This is a wholly personal standard, an assumption that others are unable to share.

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