Comprehensive Video Ad Unit Specifications for Various Platforms

 
 
AD
 
Unit
 
-
 
Video
 
inventory
 
-
 
Pre
 
rolls
 
 
HH
 
+
Web
 
V
i
d
e
o
 
1
 
2
 
AD
 
Unit
 
 
Video
 
inventory
 
-
 
Pre
 
rolls
 
HH
 
+
 
Web
 
C
o
m
p
o
s
i
t
i
o
n
 
F
il
e
 
T
y
p
e:
 
M
P
4
Supported
 
Platforms:
 
Android,
 
iOS,
 
MWeb,
 
Desktop
A
s
p
e
c
t
 
R
a
t
i
o
:
 
16
:
9
F
r
a
me
 
r
a
t
e:
 
25
f
p
s
V
i
d
eo
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
10
0
 
M
B
 
Companion
C
re
a
t
i
ve
 
Im
a
g
e
 
S
i
ze:
 
320
*
5
0
Im
a
g
e
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
150
K
B
Ad
 
Text:
 
For
 
Ad
 
Title
 
-
 
Upto
 
25
 
characters.
For
 
Ad
 
Description
 
-
 
No
 
limit,
 
first
 
25
 
characters
 
display
(
No
 
s
p
e
c
ia
l
 
c
h
a
r
a
c
t
ers
 
a
n
y
w
h
ere)
CTA
 
 
Upto
 
10
 
characters
L
o
g
o
 
 
5
0
 
x
 
5
0
 
p
x
 
(
w
i
t
h
i
n
 
1
0
 
k
b
)
 
B
r
an
d
 
v
i
d
e
o
,
 
L
a
nd
i
n
g
 
P
a
g
e
 
UR
L
,
 
T
r
a
c
k
i
n
g
 
P
i
x
e
l
s
Creative
 
image
 
,
 
Ad
 
Title,
 
Ad
 
Description,
 
Advertiser
 
Logo,
 
CTA
 
(
 
For
 
companion
 
)
 
E
ve
n
t
 
T
r
a
c
k
i
n
g
 
Im
p
r
e
ss
io
n
s
 
&
 
C
li
c
k
s
 
(m
a
x
 
1
 
t
r
a
c
k
er
 
f
o
r
 
e
a
c
h
 
s
upp
o
r
t
e
d
)
 
T
r
a
c
k
i
n
g
 
P
a
r
t
n
e
r
s
 
s
uppo
r
t
ed
 
S
i
z
mek
 
(
 
P
r
e
f
e
r
r
e
d
 
P
a
r
t
n
er
 
)
D
C
M
,
 
A
pp
s
f
l
y
e
r
,
 
B
r
an
c
h
,
 
S
i
n
g
u
l
a
r
,
 
T
e
c
hn
i
c
a
l
 
S
p
e
c
s
 
AD
 
Unit
 
-
 
Video
 
inventory
 
-
 
Pre-rolls
 
-
 CTV
 
V
i
d
e
o
 
3
 
4
 
AD
 
Unit
 
 
Video
 
inventory
 
-
 
Pre 
rolls
 
 
CTV
 
C
o
m
p
o
s
i
t
i
o
n
 
F
il
e
 
T
y
p
e:
 
M
P
4
S
uppo
r
t
ed
 
P
la
t
f
o
rm
s
:
 
C
T
V
A
s
p
e
c
t
 
R
a
t
i
o
:
 
16
:
9
F
r
a
me
 
r
a
t
e:
 
25
f
p
s
V
i
d
eo
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
10
0
 
M
B
 
Companion
C
re
a
t
i
ve
 
Im
a
g
e
 
S
i
ze:
 
320
*
5
0
Im
a
g
e
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
150
K
B
Ad
 
Text:
 
For
 
Ad
 
Title
 
-
 
Upto
 
25
 
characters.
For
 
Ad
 
Description
 
-
 
No
 
limit,
 
first
 
25
 
characters
 
display
(
No
 
s
p
e
c
ia
l
 
c
h
a
r
a
c
t
ers
 
a
n
y
w
h
ere)
CTA
 
 
Upto
 
10
 
characters
L
o
g
o
 
 
5
0
 
x
 
5
0
 
p
x
 
(
w
i
t
h
i
n
 
1
0
 
k
b
)
 
B
r
an
d
 
v
i
d
e
o
,
 
L
a
nd
i
n
g
 
P
a
g
e
 
UR
L
,
 
T
r
a
c
k
i
n
g
 
P
i
x
e
l
s
Creative
 
image
 
,
 
Ad
 
Title,
 
Ad
 
Description,
 
Advertiser
 
Logo,
 
CTA
 
(
 
For
 
companion
 
)
 
E
ve
n
t
 
T
r
a
c
k
i
n
g
 
Im
p
r
e
ss
io
n
s
 
(
m
a
x
 
1
 
t
r
a
c
k
er
 
s
uppo
r
t
e
d
)
 
T
r
a
c
k
i
n
g
 
P
a
r
t
n
e
r
s
 
s
uppo
r
t
ed
 
S
i
z
mek
 
(
 
P
r
e
f
e
r
r
e
d
 
P
a
r
t
n
er
 
)
D
C
M
,
 
A
pp
s
f
l
y
e
r
,
 
B
r
an
c
h
,
 
S
i
n
g
u
l
a
r
,
 
T
e
c
hn
i
c
a
l
 
S
p
e
c
s
 
AD
 
Unit
 
-
 
Video
 
inventory
 
- 
Mid
 
rolls
-
HH
 
+
 
Web
 
V
i
d
e
o
 
18
 
AD
 
Unit
 
 
Video
 
inventory
 
-
 
Mid
 
rolls
 
 
HH 
+
 
Web
 
19
 
C
o
m
p
o
s
i
t
i
o
n
 
F
il
e
 
T
y
p
e:
 
M
P
4
Supported
 
Platforms:
 
Android,
 
iOS,
 
MWeb,
 
DWeb
A
s
p
e
c
t
 
R
a
t
i
o
:
 
16
:
9
F
r
a
me
 
r
a
t
e:
 
25
f
p
s
V
i
d
eo
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
10
0
 
M
B
 
Companion
C
re
a
t
i
ve
 
Im
a
g
e
 
S
i
ze:
 
320
*
5
0
Im
a
g
e
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
150
K
B
Ad
 
Text:
 
For
 
Ad
 
Title
 
-
 
Upto
 
25
 
characters.
For
 
Ad
 
Description
 
-
 
No
 
limit,
 
first
 
25
 
characters
 
display
(
No
 
s
p
e
c
ia
l
 
c
h
a
r
a
c
t
ers
 
a
n
y
w
h
ere)
CTA
 
 
Upto
 
10
 
characters
L
o
g
o
 
 
5
0
 
x
 
5
0
 
p
x
 
(
w
i
t
h
i
n
 
1
0
 
k
b
)
 
B
r
an
d
 
v
i
d
e
o
,
 
L
a
nd
i
n
g
 
P
a
g
e
 
UR
L
,
 
T
r
a
c
k
i
n
g
 
P
i
x
e
l
s
Creative
 
image
 
,
 
Ad
 
Title,
 
Ad
 
Description,
 
Advertiser
 
Logo,
 
CTA
 
(
 
For
 
companion
 
)
 
E
ve
n
t
 
T
r
a
c
k
i
n
g
 
Im
p
r
e
ss
io
n
s
 
&
 
C
li
c
k
s
 
(m
a
x
 
1
 
t
r
a
c
k
er
 
f
o
r
 
e
a
c
h
 
s
upp
o
r
t
e
d
)
 
T
r
a
c
k
i
n
g
 
P
a
r
t
n
e
r
s
 
s
uppo
r
t
ed
 
S
i
z
mek
 
(
 
P
r
e
f
e
r
r
e
d
 
P
a
r
t
n
er
 
)
D
C
M
,
 
A
pp
s
f
l
y
e
r
,
 
B
r
an
c
h
,
 
S
i
n
g
u
l
a
r
,
 
T
e
c
hn
i
c
a
l
 
S
p
e
c
s
 
AD
 
Unit
 
-
 
Video
 
inventory
 
- 
Mid
 
rolls
- 
CTV
 
V
i
d
e
o
 
7
 
8
 
AD
 
Unit
 
 
Video
 
inventory
 
-
 
Mid
 
rolls
 
 
Spot
 
-
 
CTV
 
C
o
m
p
o
s
i
t
i
o
n
 
F
il
e
 
T
y
p
e:
 
M
P
4
S
uppo
r
t
ed
 
P
la
t
f
o
rm
s
:
 
C
T
V
A
s
p
e
c
t
 
R
a
t
i
o
:
 
16
:
9
F
r
a
me
 
r
a
t
e:
 
25
f
p
s
V
i
d
eo
 
F
il
e
 
S
i
ze:
 
U
p
t
o
 
10
0
 
M
B
 
B
r
an
d
 
v
i
d
e
o
, 
 
T
r
a
c
k
i
n
g
 
P
i
x
e
l
s
 
E
ve
n
t
 
T
r
a
c
k
i
n
g
 
Im
p
r
e
ss
io
n
s
 
(m
a
x
 
1
 
t
r
a
c
k
er
 
s
upp
o
r
t
e
d
)
 
T
r
a
c
k
i
n
g
 
P
a
r
t
n
e
r
s
 
s
uppo
r
t
ed
 
S
i
z
mek
 
(
 
P
r
e
f
e
r
r
e
d
 
P
a
r
t
n
er
 
)
D
C
M
,
 
A
pp
s
f
l
y
e
r
,
 
B
r
an
c
h
,
 
S
i
n
g
u
l
a
r
,
 
T
e
c
hn
i
c
a
l
 
S
p
e
c
s
 
AD
 
Unit
 
 
Video
 
Ads
 with
 
Companion
 
 
HH
 
+
 
Web 
 
(Pre/Mid
 
Roll)
,
 
CTV
 
 
(Pre-Roll
)
 
Single
 
Unit
 
Ad
 
 
(
 
Video
 
and
 
Companion
 
Element
 
Together)
 
V
i
d
e
o
 
9
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This detailed guide outlines the technical specifications and requirements for video ad units across different platforms, including pre-rolls, CTV, and midrolls. It covers aspects such as maximum ad duration, supported platforms, creative image sizes, file types, tracking capabilities, and more. Advertisers and digital marketers can refer to this comprehensive resource to ensure their video ads meet the specified criteria for successful deployment across Android, iOS, mobile web, and desktop platforms.

  • Video ads
  • Ad unit specifications
  • Pre-rolls
  • CTV
  • Midrolls

Uploaded on Nov 22, 2024 | 0 Views


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  1. Video AD Unit - Video inventory - Pre rolls HH +Web Pre-Roll duration Max 15 sec Ad Formats Deal Type CPM Android, iOS, M-Web, D- Web Supported Platforms Yes 3rd Party Tracking Clickability Yes Targetability Yes 1

  2. AD Unit Video inventory- Pre rolls HH + Web Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions&Clicks (max1 trackerfor each supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:Android,iOS,MWeb, Desktop AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 2

  3. Video AD Unit - Video inventory- Pre-rolls- CTV Pre-Rollduration Max15 sec AdFormats DealType PartofRoadblock SupportedPlatforms CTV Yes 3rd Party Tracking Scan Capability (landing URL is rqd) QRScan Targetability No 3

  4. AD Unit Video inventory- Pre rolls CTV Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions(max1tracker supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:CTV AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 4

  5. Video AD Unit - Video inventory - Midrolls-HH + Web AdFormats Non-Skippable VideoAd DealType CPM Android, iOS,M-Web,D- Web SupportedPlatforms Yes 3rd Party Tracking Clickability Yes Targetability Yes 18

  6. AD Unit Video inventory- Mid rolls HH + Web Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions&Clicks (max1 trackerfor each supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:Android,iOS,MWeb, DWeb AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 19

  7. Video AD Unit - Video inventory- Midrolls- CTV AdFormats Non-Skippable VideoAd DealType ASR SupportedPlatforms CTV Yes 3rd Party Tracking No Clickability Targetability No 7

  8. AD Unit Video inventory - Mid rolls Spot - CTV Brandvideo, TrackingPixels Composition EventTracking Impressions(max1tracker supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:CTV AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs 8

  9. Video AD Unit Video Ads withCompanion HH + Web (Pre/MidRoll) , CTV (Pre-Roll) SingleUnitAd ( Video andCompanionElementTogether) AdFormats BannerandNative DealType CPM Android, iOS,M-Web,CTV (Pre-Roll),D-Web SupportedPlatforms Not trackedseparately (Imp/clicktrackingwith thevideoad) Tracking Clickability Yes/QR scan onCTV Yes (Sameas thevideoad to whichit isattached) Targetability 9

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