Comprehensive Video Ad Unit Specifications for Various Platforms

This detailed guide outlines the technical specifications and requirements for video ad units across different platforms, including pre-rolls, CTV, and midrolls. It covers aspects such as maximum ad duration, supported platforms, creative image sizes, file types, tracking capabilities, and more. Advertisers and digital marketers can refer to this comprehensive resource to ensure their video ads meet the specified criteria for successful deployment across Android, iOS, mobile web, and desktop platforms.

• Video ads
• Ad unit specifications
• Pre-rolls
• CTV
• Midrolls

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1. Video AD Unit - Video inventory - Pre rolls HH +Web Pre-Roll duration Max 15 sec Ad Formats Deal Type CPM Android, iOS, M-Web, D- Web Supported Platforms Yes 3rd Party Tracking Clickability Yes Targetability Yes 1

2. AD Unit Video inventory- Pre rolls HH + Web Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions&Clicks (max1 trackerfor each supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:Android,iOS,MWeb, Desktop AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 2

3. Video AD Unit - Video inventory- Pre-rolls- CTV Pre-Rollduration Max15 sec AdFormats DealType PartofRoadblock SupportedPlatforms CTV Yes 3rd Party Tracking Scan Capability (landing URL is rqd) QRScan Targetability No 3

4. AD Unit Video inventory- Pre rolls CTV Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions(max1tracker supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:CTV AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 4

5. Video AD Unit - Video inventory - Midrolls-HH + Web AdFormats Non-Skippable VideoAd DealType CPM Android, iOS,M-Web,D- Web SupportedPlatforms Yes 3rd Party Tracking Clickability Yes Targetability Yes 18

6. AD Unit Video inventory- Mid rolls HH + Web Brandvideo,LandingPageURL, TrackingPixels Creativeimage, AdTitle,Ad Description,AdvertiserLogo,CTA( For companion) Composition EventTracking Impressions&Clicks (max1 trackerfor each supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:Android,iOS,MWeb, DWeb AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs Companion CreativeImageSize:320*50 ImageFile Size: Upto150KB AdText:For Ad Title- Upto25characters. For AdDescription - Nolimit, first25charactersdisplay (No specialcharactersanywhere) CTA Upto10 characters Logo 50 x 50 px(within10 kb) 19

7. Video AD Unit - Video inventory- Midrolls- CTV AdFormats Non-Skippable VideoAd DealType ASR SupportedPlatforms CTV Yes 3rd Party Tracking No Clickability Targetability No 7

8. AD Unit Video inventory - Mid rolls Spot - CTV Brandvideo, TrackingPixels Composition EventTracking Impressions(max1tracker supported) Sizmek ( PreferredPartner) DCM, Appsflyer,Branch,Singular, TrackingPartnerssupported File Type:MP4 SupportedPlatforms:CTV AspectRatio:16:9 Framerate:25fps VideoFile Size: Upto100 MB TechnicalSpecs 8

9. Video AD Unit Video Ads withCompanion HH + Web (Pre/MidRoll) , CTV (Pre-Roll) SingleUnitAd ( Video andCompanionElementTogether) AdFormats BannerandNative DealType CPM Android, iOS,M-Web,CTV (Pre-Roll),D-Web SupportedPlatforms Not trackedseparately (Imp/clicktrackingwith thevideoad) Tracking Clickability Yes/QR scan onCTV Yes (Sameas thevideoad to whichit isattached) Targetability 9