Enhancing Business Efficiency Through Video Marketing
Explore the power of video to streamline your business operations with insights on utilizing video tours, guided tours, and narrated tours. Learn how videos can reduce unnecessary showings, attract prospective tenants, and add value to your services. Discover tips to make your video presentations more informative and engaging. Presented by Daimon Elliott, this guide highlights the benefits of incorporating video marketing strategies into your business model.
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Using the Power of Video to Streamline Your Business Brought to you by:
Presented by: Daimon Elliott Associate Broker/Managing Partner Colorado Springs, CO
Marketing/Showing Videos Move Out Inspections/ How To Videos Marketing Your Company Conclusion
Video Tour-should showcase and highlight amenities and give prospective tenants a general layout and scale of the property Reduce unnecessary showings-always suggest viewing a tour prior to scheduling a showing Attract tenants who may not be able to physically view the property- sight-unseen Adds value to your service in the eyes of the owner
#1 area that we have foundit cuts down your showing time Prospective tenants are always advised to look at the video tour first. This should be a part of your pre-screening questions Ensures that showing appointments are effective and worth our time spent out of the office
Guided Tour Add captions to accentuate the tour Easy to enter facts in during presentation that you may have missed Gives a great perspective for the viewer Recommend for your middle larger homes Requires 2 people (guide and videographer)
Narrated Tour Easy to do with 1 person Can be done at the same time as a showing Does not give the viewer the same perspective since there is not a guide Better for smaller homes, you don t want to accentuate how small it is with a guide. Need a tripod or place to set camera to do the intro. and/or conclusion if you want to be on-screen *intro. and conclusion shots can also be done in your office
If a picture is worth a thousand words, a video is worth a million! Faster & more efficient. Catch things a still camera can t. Spatial orientation-how large is the scratch, how big is the stain Keep in touch with owners-Show them the video (OR NOT depending on how wrecked it is) Hold tenants responsible for damages and prove it! Cost cutting benefits-Save paper and time
Start on the exterior and begin by videoing your phone. Very important to capture something that updates time automatically. Narrate address, date and time as well Capture lawn, driveways, garage door, doors, fences Cut video and continue inside. Keeps clips from being too long. Cut video after each level . Cut video after each level
Pre-walk the property inside. This speeds up the process and helps the video become less clunky. Test all blinds, windows, cabinets, drawers, garbage disposal, doors, garage door. Check for cleanliness Make notes as you walk the property so you can narrate findings. Leave drawers and cabinets open that need cleaning Begin in the entry and narrate as you proceed through the home. Go slow!!! (you never know when you need to see one specific area in passing)
Capture wall, floor, ceiling condition. Outlet and switch covers, blinds, windows, doors front and back. Hardwood floors can be a bit tricky but most good cameras can pick up scratches. If you have a hard time adjust your angle and this may help the camera focus Kitchens: Capture appliance faces for scratches, dents, dings, burns. Check fridge drawers and shelves. Get counters, linoleum, tile etc. Run appliances to ensure proper operation. Begin this on pre-walk and narrate findings as you proceed through the area Capture any paint flashing
Check toilets and drains for clogs and demonstrate on video CO Detectors!!!!!!!!!! Furnace filters Water heaters for leaks Sprinkler clocks Any items an owner leaves behind; Lawn mowers, furniture etc. Keys, mail keys, garage door openers if left at property. Video black light test results
Narrating is very important. Mention odors, general condition of each room, repairs that will be needed for move-in Go slow and look twice! I have overlooked a cracked door and then taken a closer look to find it Spend time getting good footage of damaged items When uploading to YouTube mark unlisted so that only people you give the link to can have access Video the end time upon completion Make notes to submit proper work orders
Our How To videos include: -how to drain your sprinkler back-flow valve -how to prep for surrendering property (cleaning) -how to spackle -how to paint to avoid flashing
FREE Advertising! Promote yourself Connect with your clients before you meet them. Put a face with the name Search engine optimization and web exposure (Google owns YouTube) We have over 12,000 Views in 4.5 Yrs. 283 Views in the last 30 Days. Sprinkler Drain video has over 1800 views alone. Views grow exponentially as you add more videos. Build your company s brand
Create a YouTube account Attract Fans Get people to Like your videos. Post links to your videos on Facebook and Twitter Ask your clients (friends, family, vendors, etc.) to Subscribe
Good HD Camera, DONT BE CHEAP. HD picks up higher quality but takes up a lot of space. Good light source: Flash, built-in light for camera. Better cameras may have one or provide port for external light and microphone You can get a good camcorder for $600-$1100 Short videos can be done on any Smartphone Ruler or tape measure Laser Pointer-point out things you can t physically reach YouTube Account External Hard Drive for storing
My Contact Information Daimon Elliott D.Elliott@falconprops.com 719-323-6501 Ext. 102 Office www.falconprops.com YouTube Channel Falcon Property Solutions
