Comprehensive Fundraising Guide for Special Olympics Washington

 
Fundraising 101
 
Reminders
 
Walmart Community Foundation 
Opens February 1, 2018. SOWA staff will be
applying, but we strongly encourage area directors/area leadership to touch base
with local store managers in your area.
In-kind Donation Forms 
MUST
 
be completed for any and all gifts received by
teams and areas including donated spaces, ski lift tickets and more. This provides
donors will the proper recognition for their gift and helps us properly track
incomes vs expenses.
Envelopes
 were sent to the homes of all area directors. Please discard all
previous years envelopes as we redesigned for tracking purposes. More can be
sent if needed.
Planning an event? 
Remember to complete the Team Event Form prior to
marketing for approval.
 
All Forms Are Available on the NEW Area Resource Webpage
http://specialolympicswashington.org/area-resources/
 
Peer-to-Peer
 
Peer – to – Peer Fundraising
 
Seasonally launched to be inclusive of all athletes no
matter their sport
 
Individual goal of $100 – not per season, but for the year
Incentives include $100 = water bottle, $200 = hoodie
Special incentive for the top funder in areas that meet quarterly goals
Area Support
Campaign ideas throughout the year with sample text and graphics
Custom URL donation page with quarterly goals
Custom crowdfunding pages for teams, individuals, and supporters to donate
directly to the area goal
 
 
Connect With Coaches
 
Nurture them throughout the fundraising process
Check in on their progress
Congratulate them on success
Encourage them to tell their OWN story
Encourage each Coach to lead in a team fundraiser page (great job for a volunteer
parent also!)
Share their team story – members, team goals, games, and more
Learn from them.
Connect with your top fundraisers to learn what techniques they used, both online
and offline, to achieve their success.
 
Business Solicitation
 
Be Prepared - Get the Facts
 
Be prepared with the facts a donor/company needs
Jurisdiction – what areas you serve
Number of teams and the sports offered, athletes, volunteers, coaches
Annual budget, quarterly budget, sports budget
Mission Statement
Special Olympics Washington BUILDS Communities and LEADS in Wellness through Sports and
Inclusion.
Tax Statement
Special Olympics Washington, EIN 91-0962383, is a registered charity governed under Federal Statutes
and the Laws of the State of Washington. Gifts to the organization may be considered tax-deductible
to the extent allowed by law.
Affiliation Statement
 Special Olympics Washington serves the entire state of Washington with 10 local area programs.
AREA NAME supports athletes, volunteers, families and donors in the LOCATION.
 
Tips for Business Solicitation
 
Tip #1: Make Connections & a List
Tip #2: Identify the Right Person
Tip #3: Do Your Research
Tip #4: Write Personalized Letters
Tip #5: Don’t Get Bogged Down in Formalities
Tip #6: Be Specific
Tip #7: Make it Easy to Donate
Tip #8: Follow Up
 
Be Specific In Your Ask
 
Show the company you did your research. Use the company name,
find a contact, and when possible circle back to a value, mission,
or vision from the company that aligns with SOWA.
Ask for an amount, in-kind contribution, or action item. Don’t
leave it generic.
Remember to submit an In-kind Donation form for any donation. This
includes rental facilities, ski lift tickets, and more.
Match the company to the need. A local business is more likely to
reply to an ask that supports the town team that needs $100 for
equipment, than a general “we need money.”
 
Sample Leads
 
MOD Pizza
Taco Time
Hyper Local Businesses
Fitness Focused Businesses
CrossFit Gyms
Gold’s Gym
Running Stores or Groups
Tabling Opportunities at Local Events
Chamber of Commerce
Sporting Events
Golf/Country Clubs
 
Example: Mod Pizza
WE CALL IT SPREADING MODNESS
Giving back to the communities we serve is part of our purpose-driven mission at MOD. We
support a variety of charities throughout the year, working primarily with groups that serve
youth and families. Our efforts are focused at the local level, in the neighborhoods where we live
and work. To be considered, your organization needs to be located near a MOD Pizza and
provide services within that area.
 
Preliminary Research
 
FUNDRAISERS
Host a fundraiser for your local school group or charity at MOD Pizza.
MOD DONATIONS
Make your charity event pop with MOD swag and gift cards.
SPREADING MODNESS
Every November we celebrate Spreading MODness – a week set aside just for giving.
During this time $1 from every MOD-size pizza we sell goes to each store’s selected
charity. It’s a great chance for our Squads to experience the good vibes that come
from generosity, first hand.
CHARITY PARTNERS
Each time we open a new MOD we donate 100% of pizza sales from opening day to a
local nonprofit chosen by the store. It’s the beginning of what we hope to be a
lasting partnership – building a genuine connection between the MOD Squad and
their community.
 
 
Grants & Foundations
 
Grants & Foundations
 
Review the Grants Matrix from SOWA in hopes that
someone in your network has a direct connection.
SOWA staff is applying for the grants listed on this
document.
Research other foundation and grants in your
community including possibly United Way
foundations, family foundations, community/town
foundations and more.
Be sure to connect with SOWA before beginning
any application.
 
Events 101
 
Events 101
 
Fundraising Goal: 
Everything in the event plan will be geared to raising this specific
amount of money. The amount you choose should be what you hope to net, that is,
the amount you plan to raise after expenses are deducted.
 
Budget: 
Every fundraising event plan should contain a complete budget listing all of
the expenses that will be required to hold the event. Your budget should include
marketing, space rental, catering, entertainment, transportation, utilities, and
anything else that will be required to make the event a success. Your budget should
take into account your fundraising goal, ensuring that you raise that amount above
and beyond all expenses. Be sure to leave a little extra room in your budget for
unforeseen costs.
 
Leadership: 
As part of your fundraising efforts, your event will most likely have an
event committee and one or more committee chairpersons. These people are
responsible for helping find sponsorships, donors, and business to join in at the
event.
 
Event 101
 
Target Audience: 
Who is the target audience for your event? Is this a general fundraiser where
everyone will be invited? Or is this event geared towards a specific group like business people,
parents, or young professionals? In short, you must decide whom you will invite to your event.
 
Set – Up: 
Your event staff should plan the event set-up well in advance. The set-up includes all of
the particulars of the actual event: Where will it be? Will food be served? Will there be
entertainment? What kind of dress will be required? What is the itinerary for the event? Do we
have a guest speaker? Who will be making the ask at the event?
 
Marketing: 
Your event needs to be aggressively marketed to your target audience. You need to
convince your supporters that your organization and event are worthy of their time and money.
Draw up an entire marketing plan for the event.
 
Practice: 
While you probably won’t need a full run-through of your event, it is essential that
everyone who is working the event know, ahead of time, what their responsibilities are, where
they should be during the event, and how the event is going to “flow.”
 
Other Ideas
 
Casual Friday or Blue Friday
Car Wash
Bowl a Thon
Best Seat in the House
Donation Jar Round Up
Trike a Thon
Team Sponsorship
Event Partnership - Sports - Water
Stations
Sponsor an Athlete Board
Monopoly/Bingo/Bunco
Hot Dog/Candy Sales
Tabling Events
Donation/Table at Facilities
Office Olympics
Office Steps Goal
5K Fun Run
Sponsor an Athlete “tree”
Hyperlocal bloggers and news sources
 
Gratitude & Tracking
 
Records & Thank You
 
Keep track 
of all asks, amounts, and dates of communications. Share this
with the Area Fundraising Manager (Donna Lindsay) to help reach your
goal.
When recording donations include 
donor/company name and contact
information
. This must be sent to SOWA in order for the donor to
receive their charitable giving receipt for tax purposes.
Although thank you letters will be sent when information is provided to
SOWA, 
a personal thank you for you 
goes a long way in establishing a
relationship for future funding. Maybe invite the donor to see their
dollars in action at the next upcoming game.
If a donor sponsored a specific team or event, 
send them a quick report
with a thank you just letting them know how much their money made a
difference.
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Explore a detailed fundraising guide for Special Olympics Washington, covering important reminders, peer-to-peer fundraising initiatives, engaging coaches, business solicitation strategies, and essential preparation tips. Discover valuable resources to maximize fundraising success and support athletes across Washington.


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  1. Fundraising 101 Washington

  2. Reminders Walmart Community Foundation Opens February 1, 2018. SOWA staff will be applying, but we strongly encourage area directors/area leadership to touch base with local store managers in your area. In-kind Donation Forms MUST be completed for any and all gifts received by teams and areas including donated spaces, ski lift tickets and more. This provides donors will the proper recognition for their gift and helps us properly track incomes vs expenses. Envelopes were sent to the homes of all area directors. Please discard all previous years envelopes as we redesigned for tracking purposes. More can be sent if needed. Planning an event? Remember to complete the Team Event Form prior to marketing for approval. All Forms Are Available on the NEW Area Resource Webpage http://specialolympicswashington.org/area-resources/

  3. Peer-to-Peer Washington

  4. Peer to Peer Fundraising Seasonally launched to be inclusive of all athletes no matter their sport Individual goal of $100 not per season, but for the year Incentives include $100 = water bottle, $200 = hoodie Special incentive for the top funder in areas that meet quarterly goals Area Support Campaign ideas throughout the year with sample text and graphics Custom URL donation page with quarterly goals Custom crowdfunding pages for teams, individuals, and supporters to donate directly to the area goal

  5. Connect With Coaches Nurture them throughout the fundraising process Check in on their progress Congratulate them on success Encourage them to tell their OWN story Encourage each Coach to lead in a team fundraiser page (great job for a volunteer parent also!) Share their team story members, team goals, games, and more Learn from them. Connect with your top fundraisers to learn what techniques they used, both online and offline, to achieve their success.

  6. Business Solicitation Washington

  7. Be Prepared -Get the Facts Be prepared with the facts a donor/company needs Jurisdiction what areas you serve Number of teams and the sports offered, athletes, volunteers, coaches Annual budget, quarterly budget, sports budget Mission Statement Special Olympics Washington BUILDS Communities and LEADS in Wellness through Sports and Inclusion. Tax Statement Special Olympics Washington, EIN 91-0962383, is a registered charity governed under Federal Statutes and the Laws of the State of Washington. Gifts to the organization may be considered tax-deductible to the extent allowed by law. Affiliation Statement Special Olympics Washington serves the entire state of Washington with 10 local area programs. AREA NAME supports athletes, volunteers, families and donors in the LOCATION.

  8. Tips for Business Solicitation Tip #1: Make Connections & a List Tip #2: Identify the Right Person Tip #3: Do Your Research Tip #4: Write Personalized Letters Tip #5: Don t Get Bogged Down in Formalities Tip #6: Be Specific Tip #7: Make it Easy to Donate Tip #8: Follow Up

  9. Be Specific In Your Ask Show the company you did your research. Use the company name, find a contact, and when possible circle back to a value, mission, or vision from the company that aligns with SOWA. Ask for an amount, in-kind contribution, or action item. Don t leave it generic. Remember to submit an In-kind Donation form for any donation. This includes rental facilities, ski lift tickets, and more. Match the company to the need. A local business is more likely to reply to an ask that supports the town team that needs $100 for equipment, than a general we need money.

  10. Sample Leads MOD Pizza Taco Time Hyper Local Businesses Fitness Focused Businesses CrossFit Gyms Gold s Gym Running Stores or Groups Tabling Opportunities at Local Events Chamber of Commerce Sporting Events Golf/Country Clubs

  11. Example: Mod Pizza

  12. WE CALL IT SPREADING MODNESS Giving back to the communities we serve is part of our purpose-driven mission at MOD. We support a variety of charities throughout the year, working primarily with groups that serve youth and families. Our efforts are focused at the local level, in the neighborhoods where we live and work. To be considered, your organization needs to be located near a MOD Pizza and provide services within that area.

  13. Preliminary Research FUNDRAISERS Host a fundraiser for your local school group or charity at MOD Pizza. MOD DONATIONS Make your charity event pop with MOD swag and gift cards. SPREADING MODNESS Every November we celebrate Spreading MODness a week set aside just for giving. During this time $1 from every MOD-size pizza we sell goes to each store s selected charity. It s a great chance for our Squads to experience the good vibes that come from generosity, first hand. CHARITY PARTNERS Each time we open a new MOD we donate 100% of pizza sales from opening day to a local nonprofit chosen by the store. It s the beginning of what we hope to be a lasting partnership building a genuine connection between the MOD Squad and their community.

  14. Grants & Foundations Washington

  15. Grants & Foundations Review the Grants Matrix from SOWA in hopes that someone in your network has a direct connection. SOWA staff is applying for the grants listed on this document. Research other foundation and grants in your community including possibly United Way foundations, family foundations, community/town foundations and more. Be sure to connect with SOWA before beginning any application.

  16. Events 101 Washington

  17. Events 101 Fundraising Goal: Everything in the event plan will be geared to raising this specific amount of money. The amount you choose should be what you hope to net, that is, the amount you plan to raise after expenses are deducted. Budget: Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. Your budget should include marketing, space rental, catering, entertainment, transportation, utilities, and anything else that will be required to make the event a success. Your budget should take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs. Leadership: As part of your fundraising efforts, your event will most likely have an event committee and one or more committee chairpersons. These people are responsible for helping find sponsorships, donors, and business to join in at the event.

  18. Event 101 Target Audience: Who is the target audience for your event? Is this a general fundraiser where everyone will be invited? Or is this event geared towards a specific group like business people, parents, or young professionals? In short, you must decide whom you will invite to your event. Set Up: Your event staff should plan the event set-up well in advance. The set-up includes all of the particulars of the actual event: Where will it be? Will food be served? Will there be entertainment? What kind of dress will be required? What is the itinerary for the event? Do we have a guest speaker? Who will be making the ask at the event? Marketing: Your event needs to be aggressively marketed to your target audience. You need to convince your supporters that your organization and event are worthy of their time and money. Draw up an entire marketing plan for the event. Practice: While you probably won t need a full run-through of your event, it is essential that everyone who is working the event know, ahead of time, what their responsibilities are, where they should be during the event, and how the event is going to flow.

  19. Other Ideas Casual Friday or Blue Friday Donation/Table at Facilities Car Wash Office Olympics Bowl a Thon Office Steps Goal Best Seat in the House 5K Fun Run Donation Jar Round Up Sponsor an Athlete tree Trike a Thon Hyperlocal bloggers and news sources Team Sponsorship Event Partnership - Sports - Water Stations Sponsor an Athlete Board Monopoly/Bingo/Bunco Hot Dog/Candy Sales Tabling Events

  20. Gratitude & Tracking Washington

  21. Records & Thank You Keep track of all asks, amounts, and dates of communications. Share this with the Area Fundraising Manager (Donna Lindsay) to help reach your goal. When recording donations include donor/company name and contact information. This must be sent to SOWA in order for the donor to receive their charitable giving receipt for tax purposes. Although thank you letters will be sent when information is provided to SOWA, a personal thank you for you goes a long way in establishing a relationship for future funding. Maybe invite the donor to see their dollars in action at the next upcoming game. If a donor sponsored a specific team or event, send them a quick report with a thank you just letting them know how much their money made a difference.

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