Campaign Communication Strategies and Planning

Campaign communication plays a vital role in influencing large audiences and achieving specific outcomes within a specified time frame. This involves employing various communication activities, strategies, and theories to promote awareness, influence attitudes, increase knowledge, and drive behavior change. The process consists of planning, implementation, and evaluation phases to ensure the effectiveness and efficiency of communication initiatives. To succeed in campaign communication, it is essential to set clear goals, formulate strategies, allocate resources, and monitor progress systematically.

• Campaign Communication
• Communication Strategies
• Planning
• Evaluation
• Influence

mrabo Follow

Uploaded on Mar 04, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

Presentation Transcript

1. KOMUNIKASI LINGKUNGAN PERENCANAAN KAMPANYE KOMUNIKASI LINGKUNGAN Prepared by Emma R.Aliudin Prodi Ilkom UPJ

2. CAMPAIGN COMMUNICATION Are intended to generate specific outcomes in a relatively large number of individuals, within a specified time, and through an organized set of communication activities. Little John, Encyclopedia of Communication Theory

3. CAMPAIGN COMMUNICATION Campaigns employ communication strategies and theories to influence large audiences in some measurable ways. Little John, Encyclopedia of Communication Theory

4. CAMPAIGN COMMUNICATION to persuade consumers to purchase a particular product, to influence an attitude, To increase knowledge, to promote awareness, To change behavior. Little John, Encyclopedia of Communication Theory

5. https://www.unilever.com/sustainable-living/our- strategy/embedding-sustainability/encouraging- behaviour-change/

6. 3 MAJOR PHASES of CAMPAIGN 1. Planning 2. Implementation 3. Evaluation

7. PLANNING A basic management function involving formulation of one or more detailed plans to achieve optimum balance of needs or demands with the available resources. Businessdictionary.com

8. PLANNING THE PLANNING PROCESS: (1) identifies the goals or objectives to be achieved, (2) formulates strategies to achieve them, (3) arranges or creates the means required, and (4) implements, directs, and monitors all steps in their proper sequence. Businessdictionary.com

9. PLAN PURPOSE To harness and focus the power of the resulting communication system, to make it efficient and effective. Efisien? Efektif? Efisien: bagaimana hemat waktu, biaya dan tenaga Efektif: bagaimana mencapai hasil maksimal

10. PLANNING ENVIRONMENTAL COMMUNICATION 1. Problem statement 2. Goals 3. Audience Analysis 4. Objectives 5. Message Development/Media Options/Audience Suitability 6. Media Choice and Design 7. Timeline 8. Front-End Evaluation 9. Formative Evaluation. 10. Summative Evaluation 11. Project Budget

11. PROBLEM STATEMENT

13. GOALS Represent the ultimate aims of project They reflect long-term, lasting outcomes