Strategic Campaign Development Insights

Explore strategies for developing effective campaigns through realistic planning, coordination, and targeted tactics. Learn techniques to create a comprehensive campaign calendar and assign responsibilities for successful implementation. Gain valuable insights from case studies on LAN Peru mechanics campaign tactics.

• Strategic Campaign
• Campaign Planning
• Tactics Chart
• LAN Peru Mechanics
• Calendar Creation

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1. ITF: Developing strategic campaigns Module Nine

2. Calendar Be realistic Prepare for many revisions Start with a small number of events ITF: DEVELOPING STRATEGIC CAMPAIGNS 2

3. LAN Peru mechanics campaign tactics CEO of LATAM May 2012 - April 2014 May 2014 June 2014 Low Medium High intensity Target: LAN Peru Worker communication and education Workers resist company pressure to leave union March on LAN Peru headquarters Second larger march on headquarters Mechanics work to the company rules Mechanics vote overwhelmingly to strike LAN Peru Warnings of delays and cancellations in South America Target: Airport passengers, tennis and World Cup fans At the Sony Open Tennis in Miami, leaflets and airplane banner warn of delays and cancelations Stickers in South American airports about delays and cancellations Contact travel agencies Leaflets in airports, press releases and social media inform passengers of delays and cancellations ITF: DEVELOPING STRATEGIC CAMPAIGNS 3

4. LAN Peru mechanics campaign tactics CEO of LATAM May 2012 - April 2014 May 2014 June 2014 Low Medium High Intensity Target: LATAM CEO and Shareholders Letter to LATAM CEO from leaders of mechanics unions in South America Banners, leaflets and media at annual shareholders meeting in Chile Appeal to CEO from unions in all 7 countries before World Cup Leaflets and protests at LATAM management meeting in Buenos Aires ITF: DEVELOPING STRATEGIC CAMPAIGNS 4

5. Activity: Creating a calendar Aim: Create a campaign calendar Tasks: Select a facilitator and timekeeper 1) Decide the number of months 2) Fill in blank monthly calendar forms Add holidays, major union events or ITF action days. Include any fixed events important to your key targets and allies. 3) Review your tactics chart . ITF: DEVELOPING STRATEGIC CAMPAIGNS 5

6. 4) For each tactic: Decide one person who will be responsible for coordinating the tactic. Others can assist. Write down each task on a separate post-it, and identify who is responsible for the task. 5) Place the post-its on the calendar, creating a realistic timeframe. 6) Continue until you have finished your calendar. ITF: DEVELOPING STRATEGIC CAMPAIGNS 6

7. Activity: Sample Post-its Task: Recruit people to leaflet sports event Task: Write and print leaflet for sports event Responsible for task Responsible for task Coordinator of event/tactic Coordinator of event/tactic ITF: DEVELOPING STRATEGIC CAMPAIGNS 7

8. Sunday Monday Tuesday Wednesday Thursday Friday Saturday ITF: DEVELOPING STRATEGIC CAMPAIGNS 8