Business Communications Class Project: Filming Commercial Campaigns
Senior lecturers at CELOP teach business communication skills through a hands-on project. Students work on creating new products, conducting market analysis, writing business plans, and producing marketing campaigns, including filming commercials. The course covers modules such as small talk, negotiations, and sales/marketing, enhancing students' practical skills in a real-world business setting.
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LIGHTS! CAMERA! ACTION! LIGHTS! CAMERA! ACTION! STUDENTS FILM COMMERCIALS IN STUDENTS FILM COMMERCIALS IN BUSINESS COMMUNICATIONS CLASS BUSINESS COMMUNICATIONS CLASS Eileen Kramer, Linda Wilkins, & Lisa Pontoppidan Senior Lecturers Center for English Language and Orientation Programs (CELOP)
Has been teaching English language and culture to international students for over 30 years Core curriculum consists of Intensive English Language and Culture, Academic English, English for Science and Technology, and English for International Business Electives support core curriculum Kramer, Wilkins, & Pontoppidan
Modules include small talk, telephone skills, interviews and resumes, business meetings, negotiating, and sales/marketing. Students develop product ideas, write business plans, and design a marketing plan. Kramer, Wilkins, & Pontoppidan
Students work together to come up with a new product, do a SWOT analysis, write a business plan, and develop a marketing campaign that includes filming a commercial. Kramer, Wilkins, & Pontoppidan
Forming project teams Coming up with a new product idea Identifying target market Doing a SWOT analysis Writing a business plan Designing a sales/marketing plan Kramer, Wilkins, & Pontoppidan
Developed a working relationship in their project teams. Become solidly invested in their team s product idea. Done the analysis of competition and target markets. Discussed how to successfully promote their new product. Kramer, Wilkins, & Pontoppidan
Task Project teams work together to write their scripts. Task Skills Using marketing/advertising language; negotiating meaning; writing, listening, & speaking. Skills Time 1.5 hrs Time Rehearse the script. Decide on props and filming location. Pronunciation, voice modulation, & memorization; reading, writing, speaking, & listening. 1 hr Film the commercial, allowing several takes. Edit the commercial using iMovie in computer lab. Using a video camera; working as a member of a team; speaking & listening. Learning & using iMovie; negotiating changes & sound effects, text, & transitions; reading, writing, listening, & speaking. 2.5 hrs 2.5 hrs Kramer, Wilkins, & Pontoppidan
1. Provide equipment, time, and opportunity for learning. 2. Students will quickly learn how to use the camera and will help each other with the editing software. 3. Students will have questions and will require guidance on scripting. 4. To save time in editing, reinforce the idea of saving only the takes they will want. 5. Some pitfalls to look out for. Kramer, Wilkins, & Pontoppidan
Understand a range of functional language used in business settings. Understand and use common business vocabulary, idioms, abbreviations, acronyms, and conventions. Write coherent business communications. Speak within and in front of a group of peers. Kramer, Wilkins, & Pontoppidan
Increased motivation to learn. Acquisition of marketing terminology used in an authentic setting. Hands-on use of video technology, both hardware and software. Experience in product creation, promotion, and advertising. Development of collaborative skills by working as a member of a project team. Kramer, Wilkins, & Pontoppidan
Dreamy Suitcase: Get Help with Your Homework The Clicker: Silence Annoying People Kramer, Wilkins, & Pontoppidan
Social or Political Science: Film interviews of people on the street about current events, such as their experience with the economic recession. Literature or Drama: Students make a movie dramatizing a story or play. Science or Technology: Video a process or experiment with students explaining what is going on and what to expect. Language Classes: Film presentations and celebrations of culture. Business: Capture mock job interviews on film and review main points in subsequent classes. Your ideas? Comments? Questions? Kramer, Wilkins, & Pontoppidan
