Analyzing Marketing Campaigns of Top Companies in 2019

Explore the world of marketing campaigns with a focus on successful businesses in 2019. Evaluate marketing strategies, target markets, and campaign effectiveness. Share your insights and opinions on the impact of these campaigns for your Business Studies project. Deadline for submission is July 10th. Email your project to esther.bird@tda.education.

• Marketing
• Business Studies
• Campaign Analysis
• Target Market
• Marketing Strategies

rudi Follow

Uploaded on Aug 04, 2024 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

Presentation Transcript

1. Business Studies Project 2 Year 11 transition 2020/21

2. Business Studies Project 2 Year 11 transition 2020/21 Have a go at this marketing quiz: record your score and points! https://kahoot.it/challenge/0159626?challenge-id=e556a04b- dc09-4b3f-a84b-b5e1874c96d9_1591453692309

3. Business Studies Transition Project II / Business Studies Transition Project II / Marketing Campaigns Marketing Campaigns 1. Choose a company s marketing campaign to evaluate, some of the most active businesses are on the next slide, but feel free to choose your own. 2. What is marketing? What is meant by the marketing mix? Why is it important? What is the difference between a niche and a mass market? 3. Introduce the company, do they have a portfolio of products? Who is their target market? Why have you chosen this campaign and what made it effective? What evidence do you have to support this? Could they have done anything differently? Did they get anything wrong? How did they learn from this? 4. What is your overall judgement?

4. Businesses that feature in the best marketing campaigns of 2019 Adidas Cadbury Churchill Coca Cola Dove Gillette Greggs H&M HSBC Iceland KFC KLM Lidl Marmite Mars / Snickers McDonalds Monzo Nike Paddy Power Tesco Visa Warburton's Your choice can be from campaigns on any platform; TV, social media (be precise) and include viral stunts / celebrity endorsements etc. A large part of Business Studies is about identifying the benefits and drawbacks of different situations and making your own judgement based on evidence. As before, we do not want streams of information. Please research sufficient sources* to enable you to give a balanced assessment but do provide concise answers that are specific to your chosen campaign. As we said before, the best thing about business studies, is it changes every day, and it affects all parts of society * Please provide a basic reference to indicate source of your information eg: https://www.marketingweek.com/

5. Format Format 1-2 Slides Per section We are really interested in your opinion on the impact of the campaign You will receive feedback for your project

6. Deadline Deadline Task 2 - Handed in via e-mail to esther.bird@tda.education by Friday 10thJuly