7 Tips to Promote Your Virtual Open House Successfully
7 TIPS
on how to promote
your virtual open house
Jennifer Zucker / Heli Hemgård
1. Chorus Vision/Theme
Create an attractive name for your event
Write a sparkling introduction text
Make the event look like your chorus vision!
Time to Get Lucky Virtual Open House
Do you like to sing? Do you miss being part of something special?
Welcome to a magical evening filled with music,
harmony, a cappella, friends and laughter.
Come and experience virtually the joy of
barbershop singing with us!
2. Create a social media plan
Choose your social media channels
Create a hashtag for your event ex. #GetLuckyOpenHouse
Also use #UnitedInSong #SweetAds75
Plan posts and put them in calendar (ex. next slide)
TIP: Use scheduling option to make posting easier
3. Facebook
Create a
Facebook event
& optimize it
Post at least once a day
Use
scheduled posts
Cross promote events with other SAI choruses
Activate your chorus members
TIP:
Ads is an easy and cost-effective way to reach new
audiences
4. Create Innovative Content
Pictures
Videos
Testimonials
My Sweet Adelines story
Engaging, Entertaining,Educational
Dont tell what we do, show what we do!
WASH RINSE REPEAT
(only 9-12%)
5. Other social media
YouTube
TikTok
Snapchat
HIGH TECH DOES NOT REPLACE HIGH TOUCH
6. Activate your members
Encourage your members to:
Respond to the FB event as going
Share, comment and like social media posts
Tag their friends, colleagues and neighbours
Create innovative ways to market the event
@jennifer – you were talking about starting a new hobby?
7. Follow up
Record the event & share the link
Contact all the guests for feedback
Invite the guests to join an audition
Add the guests to your email lists
TIP:
Make sure you have a plan ready
for auditions after the guest night
Thank You!
Your Membership Department
*
•
Valerie Renz – valerie@sweetadelines.com
•
Keisha Gansen – keisha@sweetadelines.com
•
Laura Crockett – laura@sweetadelines.com
Chorus Growth Incentive Task Force
•
Fran Furtner
•
Bridget Barrett
•
Jen Cooke
•
Deb Ferenc
•
Heli Hemgård
•
Jen Zucker
*
For questions or more information, please contact the
Membership Department
"Learn how to effectively promote your virtual open house with these 7 valuable tips, including creating an attractive event name, utilizing social media strategies, and generating innovative content. Discover the importance of engaging your audience and optimizing platforms like Facebook to reach a wider audience. Follow a structured plan to ensure a successful virtual open house experience."
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Presentation Transcript
7 TIPS on how to promote your virtual open house Jennifer Zucker / Heli Hemg rd
1. Chorus Vision/Theme Create an attractive name for your event Write a sparkling introduction text Make the event look like your chorus vision!
Time to Get Lucky Virtual Open House Do you like to sing? Do you miss being part of something special? Welcome to a magical evening filled with music, harmony, a cappella, friends and laughter. Come and experience virtually the joy of barbershop singing with us!
2. Create a social media plan Choose your social media channels Create a hashtag for your event ex. #GetLuckyOpenHouse Also use #UnitedInSong #SweetAds75 Plan posts and put them in calendar (ex. next slide)
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Create FB event IG: event picture YT: Chorus video FB: Introduction of quartet IG: quartet picture & bio FB: Testimonial nro 2 YT: Quartet video FB: Testimonial nro 1 FB: Invitation FB: Tag video FB: Testimonial nro 3 YT: Competition video FB: What is your first barbershop memory? FB: Testimonial nro 4 FB: Vocal warmup FB: competition video link FB: Tomorrow! FB: Thank you, screenshot IG: Thank you, screenshot Virtual open house DAY! FB: reminder TIP: Use scheduling option to make posting easier
3. Facebook Create a Facebook event & optimize it Post at least once a day Use scheduled posts Cross promote events with other SAI choruses Activate your chorus members TIP: Facebook Ads is an easy and cost-effective way to reach new audiences
4. Create Innovative Content Pictures Videos Testimonials My Sweet Adelines story Engaging, Entertaining,Educational Dont tell what we do, show what we do! WASH RINSE REPEAT (only 9-12%)
5. Other social media YouTube Instagram TikTok Snapchat LinkedIn Twitter HIGH TECH DOES NOT REPLACE HIGH TOUCH
6. Activate your members Encourage your members to: Respond to the FB event as going Share, comment and like social media posts Tag their friends, colleagues and neighbours Create innovative ways to market the event @jennifer you were talking about starting a new hobby?
7. Follow up Record the event & share the link Contact all the guests for feedback Invite the guests to join an audition Add the guests to your email lists TIP: Make sure you have a plan ready for auditions after the guest night
Thank You! Your Membership Department * Valerie Renz valerie@sweetadelines.com Keisha Gansen keisha@sweetadelines.com Laura Crockett laura@sweetadelines.com Chorus Growth Incentive Task Force Fran Furtner Bridget Barrett Jen Cooke Deb Ferenc Heli Hemg rd Jen Zucker * For questions or more information, please contact the Membership Department
