Strategies for Increasing Sponsorship Revenue and Value

Implementing various tactics to boost revenue and enhance sponsor value, such as automatic upgrades for sponsors, price changes, and improving messaging to maintain sponsor engagement. The data shows progress with a focus on increasing revenue to support more children effectively.

• Revenue strategies
• Sponsorship value
• Automatic upgrades
• Price changes
• Sponsor engagement

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Uploaded on Sep 26, 2024 | 0 Views

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1. Action Increase revenue to help more children. Respect our sponsors. 1

2. Sponsorship Revenue THE NEED TO INCREASE VALUE PER SPONSOR IS ALWAYS IMPORTANT, BUT ESPECIALLY WHEN THE FILE IS SHRINKING

3. Avg. Standard Pay $27.14 THIS METRIC HAS BEEN POSITIVELY IMPACTED BY VOLUNTARY UPGRADES BUT IT S LESS THAN OUR ACQUISITION AMOUNT OF $28 JAN 2015 VUG 51,766 = 33.05% WITH $4.33 AVG UPGRADE 2 MAILINGS AND TELEMARKETING

4. Lots to Do Automatic Increase to Current Sponsors External Price Increase 4

5. Two Examples of Involuntary (Automatic) Upgrades CHILDFUND AUSTRALIA STARTED OPT-OUT IN 2005 MINIMAL FUSS KEEP THE SAME MESSAGING AND IT IS NO LONGER ITS OWN MAILING SAVE THE CHILDREN OPT OUT IN 2013 20% DECLINED, MINIMAL CANCELS

6. January 2016 ESTIMATED UNIVERSE 120,000 NAMES (1/2 FILE) MAIL RIGHT AFTER STATEMENTS FLAT $2 INCREASE OMITTING 2015 VUG RESPONDERS, 3+MULTI SPONSORS PREP: UPDATED DISCLAIMERS, FAQ, OTHER COMMUNICATIONS 18 MONTH PROCESS FOR ORGANIZATIONAL BUY IN

7. Price Change to $33 Now $30 Now $32

8. Really, Lots to Do Change all acquisition materials Change database rules and the website Lockbox and special reporting Notify sponsors Prep for inbound calls! 8

9. Results So Far 8.4% OPT OUT 119 CANCELS 25 REFUNDS 590 PAY INCREASES 71 PAY DECREASES FEB AVG STANDARD PAY $28.94

10. Thank You 10