Insights into NISRA Tourism Statistics: Latest Findings and Experimental Data

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Discover the latest findings from the NISRA Tourism Statistics Branch, including data on visitor numbers, overnight trips, visitor attractions, and more. Get insights into experimental statistics and the Code of Practice for Official Statistics governing the production and dissemination of data. Explore information on leisure day trips, hotel occupancy rates, and popular attractions in Northern Ireland. Dive into the details of seasonal adjustments and visitor trends over the years.


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  1. NISRA Tourism Statistics Branch Experimental Statistics (J. Gillan)

  2. Experimental Statistics Experimental statistics are defined in the Code of Practice for Official Statistics as "new official statistics undergoing evaluation. They are published in order to involve users and stakeholders in their development and as a means to build in quality at an early stage."

  3. The Code of Practice requires the statistics to be produced, managed and disseminated to high professional standards. The statistics must be well-explained and meet users' needs. The 'National Statistics' standard has statutory backing.

  4. Latest results - 2013 Annual NI residents took an estimated 7.5m leisure day trips within NI, spending an average of 20 per trip. NI residents took around 400,000 leisure day trips to RoI, spending an average of 34 per trip. Hotel room occupancy decreased slightly to 64% while bed space decreased to 44%. Occupancy in B&B/guesthouse/guest accommodation decreased to 31% and bed space occupancy decreased to 22%. The annual self-catering unit occupancy for 2013 was 31%, an increase of 4 percentage points. The seasonal (April-September) self catering unit occupancy increased by 1 percentage point to 42%.

  5. Latest results - 2013 Annual 13.4m visits made to visitor attractions during 2013 with more than one third made by visitors from outside NI. At 21%, the largest proportion of visitors visited country parks/parks/forests/gardens. Excluding country parks, the most popular visitor attraction in NI in 2013 was the Giant s Causeway World Heritage Site.

  6. Proportion of overnight trips by country of residence 2013 Republic of Ireland, 10% Other overseas, 13% NI Domestic, 49% Great Britain, 29%

  7. Visitor Numbers - Seasonal adjustment 480,000 430,000 380,000 330,000 280,000 230,000 180,000 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 2010Q1 Visitor numbers Seasonally adjusted series

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