Effective Strategies for Diverse Talent Sourcing by Jonathan Kidder

Discover expert insights from Jonathan Kidder on attracting diverse candidates using innovative sourcing techniques. Gain valuable tips on community engagement, relationship-building, and the limitations of LinkedIn Recruiter. Explore the power of Boolean strings and online tools in diversity talent acquisition.

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• Talent sourcing
• Diversity recruitment
• Boolean strings
• Online tools
• Jonathan Kidder

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Uploaded on Mar 09, 2024 | 1 Views

Presentation Transcript

1. Diversity Talent Sourcing Jonathan Kidder

2. Class Agenda Housekeeping: Mute your mic For questions use the raise hand function or chime chat Session is recorded and you ll be able to access it Slides and a handout will be shared What to expect / Learn: 60 minutes with Q&A Start with basics then going to advanced searches Will focus on Google but you ll get better results with CSE s/Duckduckgo/Yandex/Bing

3. About Jonathan Kidder Published 17 books on recruiting Founder of WizardSourcer.com

4. A Guide to Diversity Talent Sourcing How to attract and hire diverse candidates using Boolean strings and tools online. Use this book as a guide to understand how to find diverse BIPOC talent available online. This book was created as a guide for Recruiters and Talent Sourcers to source and recruit BLNA talent. Let s review my core chapters. 4

5. Best Practice Tips 1. Follow the rules of the group and DO NOT USE TYPICAL RECRUITING OUTREACHES IN THE BEGINNING. 2. Understand purpose behind the community. 3. Reach out to leader of group and let them know your purpose. 4. Focus on building long term relationships. 5. Put yourself in their shoes and recognize that this is a safe space for that particular group. 6. Be mindful that you're representing Amazon when interacting.

6. Justice Maps Justice Maps

7. Why search outside of LinkedIn Recruiter? LinkedIn Recruiter will not search in: Searching with these filters is buggy: Connections Years of experience and at company Function Seniority Company size Company type Accomplishments like Honors and Awards, Certifications, Patents, and Publications Employer locations Schools by Boolean Attached resumes Attached sites and Twitter Recommendations Self-entered skills Headlines (like open to work ) Two spoken languages with levels Summaries LinkedIn s Dark Matter Undiscovered Profiles People who use relatively straight forward/direct keyword and title searches find the same people as everyone else using the same keywords and titles. Items featured on profiles Organization membership Unemployed Pronouns Names with accented characters What s particularly interesting to me is the fact that everyone running basic, straight forward/direct keyword and title searches also fail to find the people who are there to be found, but cannot be found via straight forward, direct searches. Diversity Posted content. Searching with these filters is buggy: Connections Years of experience and at company Function Seniority (for example, it treats Executive Assistant to CEOs at the C-level) Company size Company type.

8. See the difference?

9. Play Around with Strings in Text Doc

10. Mutli Highlight Extension Tool

11. Native Current is a fairly new extension tool that helps find diverse (BLNA) talent online. 1. Download extension create a new account 2. Title dashboard Amazon Corp 3. Click into google sheet and select Native Current button (Select enable) 4. Select yes, import all searches 5. Finally, type in a search and right click (replace with native current) select strings on any web page How to set up an account: https://www.youtube.com/watch?v=6g5BMZJIDVk&t=42s

12. Name Generation Latinx Female First Names: ("Adelina" OR "Aitana" OR "Alejandra" OR "Alicia" OR "Alisha" OR "Alondra" OR "Ana" OR "Analia" OR "Angelina" OR "Arely" OR "Belen" OR "Catalina" OR "Elena" OR "Elisa" OR "Emilia" OR "Esmerelda" OR "Esperanza" OR "Estrella" OR "Fernanda" OR "Gabriela" OR "Gabriella" OR "Guadalupe" OR "Isabel" OR "Isabella" OR "Isla" OR "Itzel" OR "Izabella" OR "Jada" OR "Jade" OR "Jayda" OR "Jimena" OR "Julieta" OR "Liliana" OR "Linda" OR "Livia" OR "Lola" OR "Lucia" OR "Luciana" OR "Mariana" OR "Marianna" OR "Marisol" OR "Maya" OR "Paloma" OR "Paulina" OR "Perla" OR "Ramona" OR "Raquel" OR "Reina" OR "Reyna" OR "Rosa" OR "Savanna" OR "Savannah" OR "Teresa" OR "Viviana" OR "Ximena")

13. HBCUs Search Historically Black Colleges: ( Bowie State University OR Clark Atlanta University OR fisk University OR Grambling State University OR Howard University OR Jackson State University OR Morehouse College OR South Carolina State University OR Southern University Baton Rouge OR Spelman College OR Stillman College OR Tuskegee University OR Xavier University )

14. Latinx Schools with High Latino Latina Representation ("Anderson School of Management" OR "Booth School of Business" OR "California State University East Bay" OR "Carlson School of Management" OR "Coastal Carolina University" OR "ESAN" OR "Earl G. Graves School of Business and Management" OR "Eberhardt School of Business" OR "FIA Business School" OR "Florida International University" OR "EGADE Business School" OR "Haas School of Business" OR "IAE Business School" OR "IPADE Business School" OR "Jesse H. Jones School of Business" OR "Kellogg School of Management" OR "Kogod School of Business" OR "La Salle University" OR "Leonard N. Stern School of Business" OR "Marshall School of Business" OR "Max M. Fisher College of Business" OR "Mccombs School of Business" OR "North Carolina A&T State University" OR "Palermo" OR "Rio Piedras" OR "Robert Emmett Mcdonough School of Business" OR "Ross School of Business" OR "Sawyer Business School" OR "School of Business at South Carolina State University" OR "Shidler College of Business" OR "Simon Business School" OR "South Carolina State University" OR "Stetson University" OR "Tepper School of Business" OR "Universidad Adolfo Iba ez" OR "Universidad EAFIT" OR "Universidad de Chile" OR "University of Miami" OR "University of Puerto Rico" OR "University of South Florida" OR "W. P. Carey School of Business" OR "Walker College of Business")

15. Searching Sororities and Fraternities

16. Meetup site:meetup.com (developer OR engineer) black site:meetup.com (java OR python OR ruby OR C# OR C++) member since site:meetup.com/software/members/ (java OR python OR ruby OR C# OR C++) Location site:meetup.com (java OR python OR rubyOR C# OR C++) intitle: minneapolis member since site:meetup.com (java OR python OR ruby OR C# OR C++) 55110..554433 member since Pro tip: Use Phantombuster to scrape profile details

17. Facebook Groups / Profile Searching site:facebook.com "software engineer" "Minneapolis" "to present" -posts ("somali" OR "African )

18. Hacker Rank + Instant Data Scraper site:hackerrank.com/challenges python inurl:leaderboard United States * python Email Interested FEE SDE SDET QAE SDE SDE Jeremy Key Brandon Spencer Chanel Titus Fred Brown John Rucker Thabang Maphothoane https://www.linkedin.com/in/jeremeykey/ https://www.linkedin.com/in/brandon-spencer/ https://www.linkedin.com/in/chanel-titus-289bb455/ https://www.linkedin.com/in/fredmbrown/ https://www.linkedin.com/in/jrucker2020/ https://www.linkedin.com/in/tmaphothoane/ jeremeykey@gmail.com brandon.spencer@kumc.edu chaneltitus@gmail.com fred.brown.us@gmail.com jhrucker2020@gmail.com thabang.maphothoane@gmail.com Yes Yes

19. Phantombuster GitHub Basic Phantom Buster usage Grab Github accounts + Find phone # s / emails via hiretual (free program up to 10 profiles a day): or use OctoHR and click on each profile one at a time. 1. Make an account here:https://phantombuster.com/apis and here https://www.hiretual.com/ 2. https://phantombuster.com/api-store/19487/github-users-search-export 3. Here s a good starting github query (Java + SF + 20+ followers) 4. Just feed that link into the phantomapi console, and launch. 5. Take the download when finished and import into Hiretual.com 6. You get 10 profiles a day. Results > https://docs.google.com/spreadsheets/d/19EC91K9uBwFsfB8miZXW68Dl eHXzWu2f8vM23OBKE_Q/edit#gid=1371549285

20. Diversify Tech Free Resume Database https://www.diversifytech.co/hire

21. Hacker News Forum https://news.ycombinator.com/item?id=33068418

22. GitHub X-Ray Searches [site:github.com joined github minneapolis javascript ] [site:github.com joined github minneapolis javascript *gmail.com ] [site:github.com contributions in the last year minneapolis javascript ] [site:github.com joined on public activity -tab.activity Java Developer Minneapolis] [site: github.com rust Users who have contributed to this file ] Searching directly on the Platform: [location:Minneapolis language:javascript] [location:Minneapolis language:javascript language:ruby] [location:"san francisco" location:"bay area" location:SF language:javascript] [location:"NYC" location:"new york"]

23. YouTube site:youtube.com "* is a * engineer"|"* is a * developer"|"is a * programmer" "rust"|"rustlang site:youtube.com/*/*/about "software engineer" "github|twitter" site:youtube.com/*/*/about "I.am|m * web developer site:youtube.com/*/*/about "I.am|m * software developer"

24. Google Rules For keywords (without the ""), Google looks for synonyms and variations. However: For a word used with the minus -, only this exact word is excluded (but not its variations). For a word following an advanced operator (intitle:, inurl:, etc.), the exact word is used (no variations). Word Order: The word order matters in searching. Google gives higher rank to pages that have the keywords in the same order as in the search string. Pages containing the entered keywords in close proximity will also be ranked higher. You can search a max of 32 Keyword terms.

25. Boolean Logic (AND, OR, NOT) Operators There is no AND. Don't use it in searching. By default, Google will combine search terms: [apples oranges] OR (must be capitalized) and | (vertical bar) are the same: [apples OR oranges], [apples | oranges] Instead of NOT, use a minus (-) immediately before the term or phrase to exclude: [apples -oranges]

26. Google Search Operators intitle: Search for keywords or phrases in the title of a web page (the blue text in Google search results): [intitle:"about us"] the phrase "About Us" must appear in the page title [intitle:"member directory" bar association] adding keywords to intitle: search inurl: Search for keywords or phrases in page URLs (the green text in Google search results): [inurl:careers] the word careers must appear in the URL [inurl:directory faculty earth environmental sciences]

27. Google Search Operators intext: Search for keywords or phrases in the text of a web page (not in the title or URL). [intext:gmail.com] filetype: (can also be written as ext:) - search for a specified file type, such as PDF, DOC, TXT, or XLSX: [filetype:pdf] PDF files [filetype:xlsx] Excel files related: Find sites that are "similar" to the given site. [related:target.com] (finds company competitors) [related:pipl.com] (finds similar tools)

28. Look for What You Expect to Find (Semantic Search) ["connect with me on LinkedIn" "follow me on twitter"] ["is a Software Engineer at Google"] ["is a member of women in technology"] ["earned her MBA from"] ["What I m doing with my life" "software engineer" inurl:profile]

29. Search Operators Guide Index.of is simple yet very useful. intitle:index.of resume intitle:index.of inurl:resume intitle:index.of (inurl:Resume OR inurl:CV OR inurl:"curriculum vitae") intitle:index.of (Resume OR CV OR "curriculum vitae") "@ gmail.com intitle:index.of ("internal use only" OR "not for distribution" "not for public distribution" OR "classified")

30. Advance Asterisk Examples "prior to joining * *" "software developer|engineer "I am * engineer | * developer at google" | "I am * engineer | * developer at facebook" | "I am * engineer | * developer at microsoft" | "I am * engineer | * developer at ibm java|j2ee|c++ site:www.linkedin.com/in " * power user with * *" |" * proficiency with * *" |" * proficient with * *" |" * knowledge of|in|with * *" |" * * yrs|years|experience of|in|with * *" |" * expertise of|in|with * *"

31. Mail Merging Tips How to mail merge: https://wizardsourcer.com/how-to-use-mail-merge-to- recruit-candidates/ Don t send more than 20 at a time. If you send the same template at the same time then eventually other email platforms will start to market you domain email as spam. Use tools to track your deliverability: Mail-Tester (Basic) Spam Check from PostMark (Basic) GlockApps (Advanced) On average 51% of emails never reach the inbox! So where do they go? 26% go to spam or junk folders and 25% are never delivered

32. My Process: Being Human First reach out: answer the question of WHY? What s the reason you REALLY want to connect with them. How can you GRAB there attention? Average time someone reads an email is 30-60 seconds. Second reach out: peak there interest Follow up state the why you are following up and focus more on the team and skill sets. Use video/graphics something funny or engaging. Third/fourth reach out: conclusion Conclude on why you wanted to originally connect with them. Create the final sense of urgency. [This will be my last email] Get them to apologize

33. What Im Using Currently: SeekOut / Hiretual (HireEZ) = Demo Both SalesHandy Mail merging automation tool Web scraping Phatombuster LinkedIn automation: SourceWhale / Hireflow/ Webbtree WhenX Shows search history Multi-highlight tool Highlights search terms Page monitor Rrack individual pages Octohr See languages on github profiles Onetab Manage bookmarks RescueTime & Pomodoro Tracker track all my time

34. Text Expander Magical Extension

35. Onetab - Free

36. WhenX Extension

37. SalesHandy 37

38. WizardSourcer.com Resources: Recruiter Template Examples Talent Sourcing Tools Boolean String Examples Trending Content

39. Talent Sourcing Tools List Here

40. Q&A Connect with me on LinkedIn