Visual Media and Marketing Training Event: CNH Key Club Region Conference 2019
Explore the world of visual media and marketing through photography, videography, graphic design, and more at the CNH Key Club Region Training Conference 2019. Discover the significance of photography in preserving event memories, the creativity of videography, and the flexibility of graphic design as a marketing tool. Get valuable insights from editor tips on photo and video editing, as well as graphic design. Enhance your communication skills and learn essential tools for creating engaging visual content. Elevate your marketing strategies by being innovative and resourceful in utilizing available resources.
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CNH|KEY CLUB Visual Media and Marketing Training Event Region Training Conference 2019 Presented by Name, Position CNH | California-Nevada-Hawaii Key Club District District Education
VISUAL MEDIA Media the primary means of mass communication Visual Media includes Photography, Videography, Graphic Design, Fashion, Architecture, and etc. CNH | California-Nevada-Hawaii Key Club District District Education
Photography Definition The art of taking and processing photos What is the relevance? Preserves memories from an event Can be created by any person with access to a camera Can be used in conjunction with other media CNH | California-Nevada-Hawaii Key Club District District Education
Videography Definition The art of making video films What is the relevance? Preserves memories/moments; Can be created by anyone; Can be used in conjunction with other forms of media A more engaging form of media that can be made more unique and creative CNH | California-Nevada-Hawaii Key Club District District Education
Graphic Design Definition The art of combining images, words, and ideas What is the relevance? Flexible marketing tool Widely used for marketing CNH | California-Nevada-Hawaii Key Club District District Education
Editor Tips Visual media triad Photo editing, video editing, and graphic design What you should keep in mind Use what you have (BEE resourceful!) Find inspiration from friends and social media to improve your art Reflect on how your audience reacts in order to improve your work CNH | California-Nevada-Hawaii Key Club District District Education
MARKETING Good marketing is about good communication! BEE good at communication! CNH | California-Nevada-Hawaii Key Club District District Education
Tools Tools Cameras Phone, DSLR, Point & Shoot Accessories, such as tripods, are helpful! Computers Tips Don t just aim for the biggest and most expensive tools, BEE creative with what you can afford CNH | California-Nevada-Hawaii Key Club District District Education
Applications Photo Editing Adobe Lightroom; VSCO (for Smart Phones) Video iMovie or Windows Movie Maker; Premiere Pro; Final Cut Pro; Sony Vegas Graphic Design Canva.com (for beginners); Adobe Photoshop and Illustrator; Inkscape CNH | California-Nevada-Hawaii Key Club District District Education
Branding Definition Name, slogan, sign, symbol, design, or a combination that identifies and gives consistency to a group or organization Why is it relevant? Helps the audience easily identify the group or item (ex. the Key Club Seal identifies Key Club) CNH | California-Nevada-Hawaii Key Club District District Education
Graphic Standards What makes Key Club, Key Club? Wordmark Seal Fonts Colors Borders Refer to the Cyber Key for more! CNH | California-Nevada-Hawaii Key Club District District Education
Social Media Social Media is incredibly popular, being used by many around the globe Accounts to use for appropriate and effective marketing Facebook; Instagram; Twitter; YouTube BEE safe and keep private info. to yourself. (Refer to SafeKEY initiative!) CNH | California-Nevada-Hawaii Key Club District District Education
District Updates Stay updated! Facebook: @calinevhakeyclub Instagram: @cnh_keyclub Twitter: @CNHKeyClub YouTube: CNH Key Club Reflector Groups cnhkeyclub.org > Resources > Reflector Groups CNH | California-Nevada-Hawaii Key Club District District Education
Questions? Comments? Concerns? CNH | CNH | California-Nevada-Hawaii Key Club District District Education District Education CNH | California-Nevada-Hawaii Key Club District California-Nevada-Hawaii Key Club District District Education
Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Kelly Tran, District Visual Media Editor, 2017-2018 Nathaniel Banlusak, Communications & Marketing Committee Chair, 2018-2019 Daniel Chong, Membership Development & Education Chair, 2019-2020 CNH | CNH | California-Nevada-Hawaii Key Club District District Education District Education CNH | California-Nevada-Hawaii Key Club District California-Nevada-Hawaii Key Club District District Education
