Understanding Classified Advertisements for Effective Communication
Classified advertisements play a vital role in conveying information on services, property sales, missing items, and more. They are characterized by simplicity, factual content, and a formal structure, with essential details provided concisely. Follow important tips like clear categorization and contact information for an effective ad. Different types include property listings, job vacancies, educational services, and more. Ensure relevant content, grammatical accuracy, and suitable style to score well on the marking scheme while crafting these ads. Sample classified advertisements and necessary information for different categories are also outlined.
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Presentation Transcript
CLASSIFIED ADVERTISEMENT (PART-1)
CLASSIFIED ADVERTISEMENT CLASSIFIED ADVERTISEMENT Advertisements are a sort of public notices asking for or offering services or buying and selling property, goods etc. or providing information about missing persons and objects.
CHARACTERISTICS OF A CLASSIFIED ADVERTISEMENT No blocks, no design, language factual. Simple and Formal Content- brief and concise and in broken sentences.
IMPORTANT TIPS TO BE FOLLOWED Clearly state the category at the top-e.g.- For Sale, To Let, Sale & Purchase etc. Give all necessary details in points using commas. Give contact address, name, and telephone number. Put the matter in a box.
MARKING SCHEME Format Suitable Heading/Classification) 1 Mark Content relevance Expression (Grammatical Accuracy, Spellings Suitable Style- 2 Marks 1 Mark
Different types:- 1.To let 1.To let 2. Accommodation wanted 2. Accommodation wanted 3. Situation vacant 3. Situation vacant 4. Situation wanted 4. Situation wanted 5. Sale & purchase 5. Sale & purchase 6. EDUCATIONAL 6. EDUCATIONAL 7. MATRIMONIAL 7. MATRIMONIAL
NECESSARY INFORMATION SITUATION VACANT Specify the post and number of vacancies Qualities of the person required Name of the company (optional) Age and sex of the candidate Pay scale and perks Mode of applying Contact address and phone number HOUSE/FLAT FOR SALE Type of accommodation, No. of rooms/floor Whether it s independent or an apartment Price expected/negotiable Location-where it is Area : in sq. meters/yards Name of the development authority Whom and when to contact Contact address/phone number PROPERTY FOR SALE Plot for sale Location-where it is Area : in sq. meters/yards Name of the development authority Price expected Contact address/phone number Travels and Tours Name of the agency Destinations and durations Details of the package Discounts if any Contact address and phone number TO-LET Type of accommodation, No. of rooms/floor Whether it s independent or an apartment Rent expected Type of tenant required-Bank employee/small family Whom and when to contact Contact address/phone number TUTIONS Classes and subjects Special qualities of the tutor Qualifications and experience of the tutor Previous results of his/her students Contact address/phone number VEHICLES FOR SALE Make : Maruti/Hyundai Santro etc. Model/colour/accessories/year of manufacture/mileage Condition Ownership details Price expected Contact address/phone number LOST AND FOUND Begin with LOST/FOUND Description of the article When and where the article was Lost/Found Reward for finding it Contact address and phone number
You are Anurag/Aparna of 110,Swasthya Vihar , New Delhi .You wish to let out a portion of your newly built house. Draft an advertisement in not more than 50 words for publication in the To-Let column of The Hindustan Times, giving all necessary details . TO LET TO LET Available 1500 sq.ft. ground floor of a newly built house in Swasthya Vihar with two spacious bedrooms, attached bathrooms, drawing-cum- dining room, kitchen and interiors. Rent expected- Rs. 7000/-. Interested persons may please contact Anurag/Aparna , 110 Swasthya Vihar , New Delhi.Phone-27439543
You are personal assistant to G.M., ABC metal tools company, Mumbai. Your general manager has asked you to draft a classified advertisement for a local daily for the post of two engineers. Draft the advertisement in not more than 50 words. SITUATION VACANT Required two well qualified Mechanical Engineers with a maximum experience of five years. Remuneration commensurate with the performance and output of the candidate. Send the Curriculum Vitae within seven days to the Personnel Manager, ABC Metal Tools Company, 7, Vashist Complex Sikanderpur , Malad East, Mumbai, along with necessary certificates and references within a week. Ph-26090003,26093330
HOME WORK Q.1 You are Mr. S N Sarma, 2/3 ABC Marg, Mumbai. You want to let your 2BHK Flat on rent. Draft an advertisement. Qno. 2You have a book stall in Pan Bazar, Guwahati and you require two salesmen. Draft a classified advertisement.
