Effective Strategies for Creating Engaging Advertisements

Discover effective strategies for formulating engaging advertisements, such as observational skills, writing skills, and concise language use. Explore the use of meticulous, visually intense, and usable content to captivate audiences in the realm of visual arts and museum advertisements. Learn about maximizing lexical variety, high lexical density, simple syntax, descriptive adjectives, complex adjectives, color adjectives, and evaluative adjectives to enhance the impact of your advertising campaigns.

• Advertising strategies
• Visual arts
• Museum advertisements
• Descriptive language
• Communication techniques

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1. STRATEGIES MODULE 4 UNIT 4 ELISA PEREGO UNIVERSITY OF TRIESTE Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION

2. FORMULATING AD Observational skills. Writing skills. Ability to select. Ability to be concise.

3. FORMULATING AD Meticulous. Concise. Visually intense. Usable.

4. AD FOR THE VISUAL ARTS Specialized sub-genre. Special features, e.g. art jargon (e.g. installation ).

5. THE LANGUAGE OF MUSEUM AD Corpus-based analysis. Repeated linguistic features.

6. INFORMATIVE AD High type/token ratio. Lexical variety vs. repetitions.

7. INFORMATIVE AD High lexical density: Nouns Adjectives Verbs Adverbs

8. SIMPLE SYNTAX? Do not substantially exceed the average sentence length in the AD language.

9. ADJECTIVES Use descriptive adjectives: Precision. Vividness. Details. Nuances.

10. COMPLEX ADJECTIVES a prominent eyebrow ridge a tiny lilac-coloured footprint on a newborn baby girl s identification form

11. COLOUR ADJECTIVES PSL know what colour is. PSL learn about colour. Lively or bleak colours can render a specific mood.

12. EVALUATIVE ADJECTIVES Avoid evaluative adjectives. Consider each situation: interpretative expressions could be necessary at times.

13. THE AD TEXT Logical. Consistent. Forming a unified whole. No informative gaps.

14. THE AD TEXT: A TIP Have your text read by an outsider! Read as many ADs as possible, with a critical eye.

15. STRATEGIES MODULE 4 UNIT 4 ELISA PEREGO UNIVERSITY OF TRIESTE Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 Edited by: editor s first and last name www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION

16. The preparation of this presentation was supported by ADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 Strategic Partnerships, Project number:2016-1-IT02-KA203-024311.

17. The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.