Campaign Planning Update: Academic Senate, January 24, 2017

This update covers the campaign planning process at the Academic Senate, focusing on objectives, volunteer engagement, monetary goals, nucleus fund details, non-monetary goals, and next steps. Key highlights include identifying cross-cutting themes, engaging faculty and volunteers, setting a monetary goal of $5 billion, and catalyzing planning to prioritize university goals and expand donor base.

• Campaign Planning
• Academic Senate
• Fundraising
• Volunteer Engagement
• University Development

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1. Campaign Planning Update Academic Senate, January 24, 2017 John B. Ford, Vice Chancellor University Development and Alumni Relations

2. Campaign Planning Objectives Working with leadership, faculty, and volunteers, identify 3-6 cross-cutting themes Design gift opportunities aligned with themes: o Continue to raise support for students, trainees, faculty, and programs o New program support o Endowment o Buildings and equipment Campaign is additive: and and not instead of Academic Senate 1/24/2017

3. Campaign Planning Process Faculty outreach o Six meetings with deans, chairs, and directors o 183 ideas submitted Content development o Synthesized into six working themes o Further refined by faculty in working groups Academic Senate 1/24/2017

4. Campaign Planning Process and Approval Volunteer engagement o Four meetings with board members and others o Preparation for December 8 Board meeting Senior Leadership and Board Approval o Chancellor recommended proceeding o Board of Overseers voted unanimous support Academic Senate 1/24/2017

5. Monetary Goal Target goal: $5 billion Target public launch: Fall 2017 Target end date: 12/31/20 (will not be publicly announced) Campaign nucleus fund = all new commitments beginning 7/1/13 Quiet phase of four years+ Academic Senate 1/24/2017

6. Campaign Nucleus Fund FY14-16: $2.01B FY14: $580.4M FY15: $686.4M FY16: $747.1M Academic Senate 1/24/2017

7. Non-Monetary Goals Catalyze planning; set university priorities Raise the visibility of UCSF Expand base of donors and volunteers Identify next generation of volunteer leaders Academic Senate 1/24/2017

8. Next Steps: Refining Content Language and presentation Tell a compelling story Highlight UCSF s differentiators Present fewer themes Organization of ideas: Matrix Cross-cutting themes Disease areas Mission pillars Academic Senate 1/24/2017

9. Next Steps: Planning Recruit campaign leadership Adjust campaign goals Collect and refine content up until public launch in Fall 2017 Prepare campaign materials Engage key prospects Continue to build the nucleus fund Academic Senate 1/24/2017