Understanding the Impact of QR Codes on Customer Interactions and Engagement

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Explore the world of QR codes - what they are, how they work, why they are essential for modern customer engagement, how they can be utilized effectively, and where they can be integrated to enhance user experience. Discover the significance of QR codes in adapting to evolving customer needs and expectations in a mobile-driven era.

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QR Codes What , Why, How, Where ? FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 1

WHAT ? WHAT ? (are QR Code) (are QR Code) A QR code is a 2-D barcode, that can be scanned by a Smartphone camera, and transfer information. Standard Bar Codes store about 20 digits, QR Codes store up to a max of 4296 characters The information encoded can be Contact information Email address Geo location Phone number Text URL FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 2

Exercise On your smart phones enter this URL http://gsaauctions.gov/gsaauctions/aucdsclnk?sl=41QSCI12169001 FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 3

Or scan this. FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 4

WHY ? WHY ? ( use them ) ( use them ) The Customer is changing, not only in the way they interact with the web, but also in their expectations of user experience, ease of use, and availability of information. The Customer Focus is fast changing towards mobility and mobile solutions. FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 5

HOW ? HOW ? ( will they help ) ( will they help ) A convenient way to serve up content to people on the go. Simplified Data Entry, Ease of use. (Easier to scan an URL, than have to type it on your Smartphone keyboard) Allows a mobile user to link to digital content on the web, email, IM, or get more info about an item. Satisfies the I need it now urge of our customers. Add to the User Experience. Adds value. Allows users to Bookmark to a page and review them later. ( In GSA Auctions, a user could scan the QR code for an Auction Item, and then be able to follow that auction via the Saved l ink. ) Improve Traffic to our websites. FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 6

WHERE ? WHERE ? ( can we use them) ( can we use them) Websites Advertisements Pamphlets/Magazines/Billboards Buildings/Offices/Cubicles Expo Booths Training Materials FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 7

Scenarios Suggested Usage Scenarios... FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 8

GSA Expo 2012 See you at Location (Henry B. Gonzales Convention Center, San Antonio, Texas) FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 9

GSA Expo 2012 See you all at How successful was our new QR Code Marketing Strategy http://qrd.by/2wE+ FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 10

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FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 12

FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 13

FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 14

Key Considerations Mobile Friendly Landing Page. QR Code Tracking and Reporting to measure its efficiency and usage. Put instructions on how to use the code right next to the QR code itself. FAS-OCIO-ATM Division (Inspire, Innovate, Interact, Execute) 10/5/2024 15