Effective Strategies for Classified Advertisements - Tips and Examples
Classified advertisements serve as public notices for services, property buying/selling, and more. They follow a simple and formal format with essential tips to consider when creating one. The characteristics of a classified ad include factual content, concise language, and key details. Different types of ads like To Let, Accommodation Wanted, and Sale & Purchase are commonly used. Necessary information for various categories such as Vehicles for Sale, Houses/Flats for Sale, and Travels and Tours are outlined. The marking scheme emphasizes format, content relevance, and expression quality. A sample ad for Sale & Purchase showcases details about a Maruti Suzuki Zen available for sale. Follow the guidelines provided for creating effective classified advertisements.
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Presentation Transcript
CLASSIFIED ADVERTISEMENT (PART-2)
CLASSIFIED ADVERTISEMENT CLASSIFIED ADVERTISEMENT Advertisements are a sort of public notices asking for or offering services or buying and selling property, goods etc. or providing information about missing persons objects.
CHARACTERISTICS OF A CLASSIFIED ADVERTISEMENT No blocks no design language factual. Simple and Formal Content- brief and concise and in broken sentences.
IMPORTANT TIPS TO BE FOLLOWED Clearly state the category at the top-e.g.- For Sale, To Let etc. Give all necessary details in points using commas. Give contact address, name, and telephone number. Put the matter in a box.
MARKING SCHEME Format Suitable Heading/Classification) 1 Mark Content relevance Marks Expression (Grammatical Accuracy, Spellings Suitable Style- Mark 2 1
Different types:- 1.To let 1.To let 2. Accommodation wanted 2. Accommodation wanted 3. 3. Situation vacant Situation vacant 4. Situation wanted 4. Situation wanted 5. Sale & purchase 5. Sale & purchase 6. EDUCATIONAL 6. EDUCATIONAL 7. MATRIMONIAL 7. MATRIMONIAL
NECESSARY INFORMATION VEHICLES FOR SALE Make : Maruti/Hyundai Santro etc. Model/colour/accessorie s/year of manufacture/mileage Condition Ownership details Price expected Contact address/phone number HOUSE/FLAT FOR SALE Type of accommodation, No. of rooms/floor Whether it s independent or an apartment Price expected/negotiable Location-where it is Area : in sq. meters/yards Name of the development authority Whom and when to contact Contact address/phone number PROPERTY FOR SALE Plot for sale Location-where it is Area : in sq. meters/yards Name of the development authority Price expected Contact address/phone number Travels and Tours Name of the agency Destinations and durations Details of the package Discounts if any Contact address and phone number
SALE & purchase Maruti Suzuki Zen is available for sale, 900 cc, New Tyres, Scratch less body, insured with all required documents, inbuilt music system, run 15000 kms, single handed, mint condition for Rs. 1 Lac only. Interested buyers may contact at 92xxxxx345 or meet personally after 5 o clock in the evening.
You are Mr. Ravi, Anand Vista, Bl-3 Jaipur. You have lost your bag with some valuables. Draft an adt. To be published in the Lost & Found column of a newspaper.
HOME WORK Q No. 1 While traveling in DTC bus between Uttam Nagar to Karma Pura, Sharvan lost the briefcase containing some important documents. Draft an advertisement in about 50 words for a local daily. Q No. 2 You plan to sell your motorcycle. Draft a suitable advertisement, in not more than 50 words, to be published in the classified columns of The Hindustan Times , New Delhi. Mention the details of the motorcycle. You are Ramesh of 15, Greater Kailash, New Delhi. Your mobile no. is 9842xxxxxx.
