Effective Audience Strategy for Meningitis Communication Channels
Crafting a comprehensive communication plan for Meningitis involves targeting various internal and external audiences through a diverse range of channels. From social media to press releases, staff emails to student announcements, this strategy ensures timely and relevant messaging to different stakeholders. Detailed audience breakdown helps tailor specific messages for targeted groups.
- Audience Strategy
- Meningitis Communication
- Communication Channels
- Internal Audiences
- External Audiences
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Communications Channel and Audience Strategy Meningitis 2017 26 April 2017 1
Channels and user journeys Internal audiences External audiences External reactive statements (Social Media, Press) Staff email (Net News) Student email (Student News) Current Students website announcement Staff Leaders Alert Surrey.ac.uk homepage Content lead Internal Comms Broadcast lead Internal Comms Content lead Internal Comms Delivery Lead Web Team Content lead External Comms Delivery lead Web Team Content lead External Comms Delivery lead (Social) / External Comms - Press - General info / background Vaccination program details Internal FAQs Contact options: - Centre for Wellbeing - Meningitis Now - Meningitis Research Foundation - - - - General info Reassurance messaging External FAQs Contact options: - Dedicated University hotline - Meningitis Now - Meningitis Research Foundation SurreyNet Meningitis info site section Surrey.ac.uk Meningitis info site section Staff / Student link - - - Content lead External Comms Delivery lead Web Team 2
Audience breakdown total view Internal audiences External audiences Staff Students Public UG first year - in halls UG first year with families UG first year - off campus accommodation UG first year - regular accommodation visitors All other students - in halls All other students Students on sports trip - not on John's bus (300) PGR students Student on Sports trip bus with John (50) PTY students Erasmus students at Surrey Erasmus students outside campus Visitors/students inbound Visitors/students outbound - schools, fairs,countries, businesses, volunteering - may include high risk UG first year students Prospective students 2017 entry - firm/insurance Prospective students 2017 entry - undecided Prospective students 2018 - open day visitors Medical condition (spleen / immune system) Campus Kids nursery staff GSA visitors AQA Leggitt Building Harlequins BBC Surrey SSP users Research Park Royal Surrey Hospital Guildford Borough Council Placement partners Schools (WP outreach) Public/media Non-students sharing accommodation Service providers Food suppliers Market stall holders Starbucks staff Shop staff Local MPs Local residents / businesses Staff living on campus - mentors, wardens, student services Teaching staff Professionals services - non student facing Professionals services - student facing Students' Union Sports Park staff Research Park staff Guildowns Medical condition (spleen / immune system) 3
Audience breakdown condensed view for messaging versions Internal audiences External audiences Public Students Staff FULL-TIME UG STUDENTS (LIVING ON CAMPUS) FULL-TIME UG STUDENTS (NOT LIVING ON CAMPUS) ALL OTHER STUDENTS SPORTS TRIP STUDENTS INBOUND STUDENTS OUTBOUND STUDENTS PROSPECTIVE STUDENTS MEDICAL CONDITIONS (spleen / immune system) INBOUND VISITORS INBOUND PARTNERS STAFF LIVING ON CAMPUS ALL STAFF MEDICAL CONDITIONS (spleen / immune system) 4
