Specialization in International Business Communication (SIBC)

Specialization in International Business Communication (SIBC) offered by the Department of Business Communication focuses on the critical role of communication in various business settings, emphasizing skills in language usage, communicative competence, and strategic language application. The program covers key concepts in internal and external business communication, intercultural communication, and practical skills like cross-cultural advertising, crisis communication, and digital business discourse. Students engage in modules exploring foundational communication principles, stakeholder management, cultural influences, and more, preparing them for leadership positions in international organizations and a variety of specialized roles in areas such as corporate communication and marketing. SIBC provides a comprehensive understanding of how language serves as a key tool in achieving corporate communicative goals in a global context.

• Business Communication
• International Business
• Corporate Communication
• Language Skills
• Strategic Communication

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1. Specialization International Business Communication (SIBC) Department of Business Communication

2. Communication is ubiquitous Every job ad and interview Every email Every meeting Every phone call Every company website Every social media sponsorship is Business Communication. Every press release Every advertisement

3. Major aspects of SIBC communication skills theories and concepts of language and communication business communication in various settings communicative competence & strategic language use development of (English) language skills research-based teaching and practical application

4. Course modules I II III IV V Foundations of (business) communication Recruitment, change management, conflict management Dealing with (international) stakeholders How does culture influence interactions? Application of acquired knowledge Key Concepts Internal BC External BC Intercultural BC Skills cross-cultural advertising, recruitment practices, multilingualism crisis communication, corporate social responsibility production of audience- specific communication in smaller groups communicating power, identity and persuasiveness Corporate culture, diversity, sustainability management digital business discourse & strategic use of social media

5. Recommended schedule (2 semesters) Skills Internal BC Key Concepts External BC Inter- cultural BC Successful completion is a requirement for all other courses

6. "What may it help me with?" corporate communication and related areas, especially in international organizations leadership positions and job profiles with management responsibilities in Austrian and international organizations excellent match with a wide range of other specializations such as Marketing Management even Intl. Accounting and Controlling headstart for Department's own master's program

7. SIBC is for you if you are: interested in how business communication works in international contexts eager to learn how corporations use language as a tool to achieve their communicative goals willing and able to work with language keen on practicing those skills

8. Well, true, I may be biased So trust your peers: Key Concepts (Course I): " the interactive elements of the lecture" " it encompasses many interesting theoretical concepts of linguistics but feels more practical in its application in business than other social sciences" External Business Communication (Course III): "The contents are just very relevant and prevalent. Started my new job at the same time as this course and it is eye-opening, how many of the concepts are also found in real work life." Skills for International Business Communication (Course V) "I especially liked that the whole course was really about practical applications of business communication and that many examples were given." " each session was building up on creating the final presentation and I think there will be a lot of skills I will apply in the future."

9. Application process 60 students per semester first-come, first-served; with restrictions: half the slots reserved for students with a grade of Very Good on CBK class IBC (also possible for BBE students) rest goes to students in order of registration thus: IBC is not a necessary requirement, but a "1" will significantly boost chances

10. Curious? You can find more information on the Specialization s website Still got questions? Contact bizcomm@wu.ac.at

11. Thanks/Danke/Grazie/Gracias///Merci We look forward to welcoming you to our Specialization "International Business Communication" in the near future!