Bulletproof Strategy in 15 Minutes: F.A.C.T.S for Digital Marketing Success
Craft a bulletproof digital marketing strategy in just 15 minutes using the F.A.C.T.S framework - Focus, Audience, Content, Traffic, and Sales. Understand your business objectives, target audience pain points, effective content strategies, channels for driving traffic, and approaches to boost sales. Utilize SMART goals and concise focus to achieve your marketing goals efficiently.
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Bulletproof strategy in 15 mins Mini Template
F.A.C.T.S Focus Audience Content Traffic Sales
Get the F.A.C.T.S FOCUS AUDIENCE CONTENT TRAFFIC SALES The the digital marketing objective/goal you are going to achieve. Its talks to the business problem you have and moves you closer to your overall business and marketing objectives More than age, sex, location. This talks to triggers and pain points that are associated to your Focus. It helps keep your human at the centre of what you do. You need to be clear on the content that is required to achieve your focus objective. Is content needed for the primary marketing or to help nurture a lead/sale. Map it out so you know. Traffic without purpose or strategy is as good as no traffic as all. You need to drive relevant humans to your business. Decide how you will do this and through which digital channels Understand how you make sales so you know where to focus your time to get more of them and spend less money and time of getting traffic.
Here is a completed example of the FACTS template completed for Relearn Digital. FACTS in action Pro Tip: Use FACTS to plan your campaigns rather then your overall digital marketing strategy Focus - [ Your Goal 3 - 6 months] - Increase my active email database to 2000 in 6 months Audience What aspect of your humans are you focusing on? Content Who are the humans you are selling to? Do you need to refine? Pain Point - Limited digestible news about Digital Marketing for small businesses that is not pushy and self serving Traffic Which digital channels will work best and what tactics? Sales What approaches with help get the conversion ? SEO - Evergreen content Paid Social - Thought leaderships ads to download Lead Magnets - Thought leadership guides and templates
Remember to use SMART goals for your Focus. Keep the objective short to medium term. Remember you can have multiple F.A.C.T.S so keep your focus concise. Focus Focus - [ Your Goal 3-6 months] - Increase my active email database to 2000 in 6 months Audience Content Traffic Sales
What aspect of your humans are you focusing on? By being clear on what pain points we are addressing it keeps us focused on our humans. After all they are the most important part of your business. Audience Focus - [ Your Goal 3-6 months] - Increase my active email database to 2000 in 6 months Audience What aspect of your humans are you focusing on? Content Pain Point - Limited digestible news about Digital Marketing for small businesses that is not pushy and self serving Traffic Sales
Content is the lifeblood of your business, and can allow you to compete of an even playing field with bigger business. Be clear on what you need to achieve you focus - look first at what you have can you refresh it? Content Focus - [ Your Goal 3-6 months] - Increase my active email database to 2000 in 6 months Audience What aspect of your humans are you focusing on? Content What content do you have? Does it needs refreshing? Do you need to produce new content? Pain Point - Limited digestible news about Digital Marketing for small businesses that is not pushy and self serving Weekly email - The No Jargon Email - Digital Marketing news for small business owners Traffic Sales
Use data and what you have done before to zero in on the channels that works best for you and that your humans connect with the most. Remember quality over quantity. Traffic Focus - [ Your Goal 3-6 months] - Increase my active email database to 2000 in 6 months Audience What aspect of your humans are you focusing on? Content What content do you have? Does it needs refreshing? Do you need to produce new content? Pain Point - Limited digestible news about Digital Marketing for small businesses that is not pushy and self serving Weekly email - The No Jargon Email - Digital Marketing news for small business owners Traffic Which digital channels will work best and what tactics? Sales SEO - Evergreen content Paid Social - Thought leaderships ads to download
What tools and tactics will your use to drive sales (conversions) once you attract your humans. Zero in and refine this to drive sales and get stuff done. Remember that the sale here refers to thing your human needs to do to achieve your focus (in my example give me their email address) Your Sales Focus - [ Your Goal 3-6 months] - Increase my active email database to 2000 in 6 months Audience What aspect of your humans are you focusing on? Content Who are the humans you are selling to? Do you need to refine? Pain Point - Limited digestible news about Digital Marketing for small businesses that is not pushy and self serving Traffic Which digital channels will work best and what tactics? Sales What approaches with help get the conversion ? SEO - Evergreen content Paid Social - Thought leaderships ads to download Lead Magnets - Thought leadership guides and templates
Your Turn On the next slide you have been provided a blank full scale template to work on your F.A.C.T.S. Good luck. Get stuff done!!
Focus: Audience Content Traffic Sales
