Analysis on the Potential Construction of an On-Campus Football Stadium for Pitt
A comprehensive analysis is conducted to determine whether Pitt should build a new on-campus football stadium. Factors such as economic considerations, fan satisfaction, university reputation, and logistics are evaluated. Benefits, opportunities, and potential impact on various aspects including ticket sales, alumni pride, national exposure, and transportation are explored. The study leans towards favoring the construction of a stadium, citing multiple benefits and growth opportunities for the university and its community.
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Presentation Transcript
Should Pitt Build an On-Campus Football Stadium? Logan Baker, Patrick Kahle
Background Pitt plays at Heinz Field Requires student transportation No sense of ownership Detrimental to reputation Difficult to fill Prepare for what to do when Heinz Field lease is up
Model Development Goal: Determine whether or not to build a new on-campus stadium Alternatives: Build Do not build Control Criteria: Economic Factors Fan Satisfaction University Reputation Logistics
Benefits Ticket Sales Concessions (stadium) Merchandise (stadium) Parking (campus) Apparel Food Transportation Casino Revenue Parking (public) Prox to campus bldgs, housing Casual fan ease of access Student ease of access Tailgating Pregame atmosphere In-game atmosphere Alumni presence Alumni Support Fan Support National TV attention Prospective Student interest Prospective Recruit Interest Oakland Traffic Coordinating Shuttle Services Increased foot traffic Reduced Resident Parking Increased Noise Oakland Crime In Stadium Financial Factors On Campus City Access to Stadium Fan Satisfaction Game Day Environment Fans University Reputation Prospective Students Traffic Flow Logistics Resident Burden
Benefits - Results Favored construction of stadium
Opportunities Increase Ticket Sales Naming Rights Sponsorships Park/Concessions/Merch Host Concerts Increase Enrollment Campus Stores Alumni Pride Visits to Campus Donations Student Pride Team Support Game day Experience National Reputation Bowl Bids National TV Games Stadium Financial Factors University Alumni/Fans Fan Satisfaction Students Football Intimidating Environment University Reputation Attract more recruits Increase Applications National Exposure University Pride University New Exits/Roads in Oakland Transportation Expand T Route to Oakland New Hotels New Businesses Visual Appeal of Skyline Logistics Oakland Increased Crime in Oakland
Opportunities - Results Favored construction of stadium
Costs Concessions Grandstand Stadium Restrooms Financial Factors Training Rooms Promenade Other Statues/Decoration Proximity to Bars/Casinos North Shore Tailgating Fan Satisfaction Events Pro Football Facility Heinz Field Concessions National Share with Steelers University Reputation State of the Art Facilities Prospective Students Pro Football Facility Proximity to Highways Traffic Alternate Routes Logistics Garage/Lot Quantity Parking Proximity to Field
Costs - Results Favored construction of stadium
Risks Ticket sales Revenues Concessions Financial factors Corporate Donations Alumni Atmosphere Gameday Tailgating Fan Engagement Fan satisfaction Bowl Games Team Success National Ranking Recruiting Violence Crime Theft Disorderly Conduct University reputation Rioting Revelry Fires Drunkenness Cleanliness Public transportation Delay Overcrowding Logistics Accidents Traffic Gridlock Alcohol-Related
Risks- Results Favored construction of stadium
Conclusion Best short-term: Build Best long-term: Do not build Likely decision: Do not build
