Auburn Athletics Stadium Wide Alcohol Sales and SEC Policy Overview

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Auburn University discusses the adoption of wide alcohol sales at their athletics stadium, reflecting changes in SEC alcohol policies. The shift aims to enhance the fan experience, address attendance decline, and reduce alcohol-related incidents. The institution seeks input from stakeholders to further assess the impact of this initiative.

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Auburn Athletics Stadium Wide Alcohol Sales Evin Beck Associate Athletics Director for External Relations University Senate Meeting November 12, 2019

SEC Alcohol Policy May 31, 2019 SEC Revises Conference Alcohol Policy Each institution in the Conference now has the autonomy to determine the permissibility of selling alcoholic beverages in its athletics venues, subject to certain Conference-wide alcohol management expectations. SEC Game Management Policy on Alcohol Alcoholic beverages are to be sold and dispensed only at designated stationary locations May not be sold by vendors within the seating areas; Identification check is required at every point of sale Beer and wine only Limits must be established on the number of drinks purchased at one time by an individual Alcohol must be dispensed into cups Safe server training and additional training for staff to handle high risk situations is required Designated stop times for sale and/or distribution of alcohol must be enforced as follows Football (end of 3rd quarter) I Believe in Auburn and Love It!

Power 5 Football Stadium Wide Alcohol Sales SEC (7/14) Yes: Arkansas, LSU, Ole Miss, Missouri, Tennessee, Texas A&M, Vanderbilt No: Auburn, Alabama, Florida, Georgia, Kentucky, Mississippi State, South Carolina Big Ten (7/14) Big 12 (7/10) ACC (10/14) Pac 12 (6/12) Power 5 Totals: 37/64 sell alcohol stadium wide (58%) I Believe in Auburn and Love It!

Auburn Athletics Stadium Wide Alcohol Sales I. Enhanced Fan Experience I. One way to help combat declining attendance II. Competing against the in-home experience II. Alcohol Related Incidents I. Less Binge Drinking II. Studies show a decline in alcohol related incidents III. Revenue Misconceptions I Believe in Auburn and Love It!

Next Steps: Communication, Outreach & Research Seeking Input and Feedback from Key Stakeholders SEC Football Postseason Fan Survey Harbert College of Business MBA Consulting Class Internal Athletics Committee I Believe in Auburn and Love It!