Implementing Ohmae's 3Cs Model in Business Strategy

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Kenichi Ohmae's 3Cs Model emphasizes the balance between Corporation, Consumer, and Competition for sustainable competitive advantage. This template guides in setting goals, understanding customer value, differentiating from competitors, and creating an action plan for implementation. Visit Praxie.com for more best practices.


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  1. Ohmaes 3-Cs Model Template Kenichi Ohmae is a well-known Japanese business strategist who developed the Ohmae 3C s Model of business management. He focuses on 3 key success factors, namely The Corporation, The Consumer and The Competition, which form a strategic triangle. The 3 factors must be in balance for a business to have sustainable competitive advantage. Corporation - The corporation is responsible for focusing inward and maximizing its strengths. The corporation needs to have strategies in place which will maximize its competitive edge, now and in the future. List how you will do so. Customer - The customer is viewed as the basis for any strategy change and should be the primary focus of any company. Ohmae s model encourages frequent communication with customers by way of conversations, questionnaires, reviews and surveys. List how you will focus on the customer. Competition - This is the third important factor in Ohmae s 3C s strategy. The potential negative impact of the competition can be minimized by increasing the image of your own brand, capitalizing on your own profits, and maximizing your own resources in a smart and efficient way. This includes heavy investment in advertising and public relations campaigns. List how you will defend against competition. 1 Want more best practices? Visit Praxie.com

  2. Complete answers to the three questions for each C of the model. Ohmae s 3C Model 3 C s Questions Strategy Enter company strategies here Company What are your goals and financial expectations? Company Enter customer strategies here Who are your customers and what value do they expect? Customer 3 C s Competition Customer Enter competition strategies here What makes you different from the competition? Competition 2 Want more best practices? Visit Praxie.com

  3. Actions Create an action plan for completing the 3C Model template, including obtaining input from key stakeholders on the three questions and the Hedgehog statement. Also create actions for applying the 3C model in your strategy, planning and other processes. Actions Owner Due Date Enter action here Enter owner Enter due date 3 Want more best practices? Visit Praxie.com

  4. www.praxie.com Learn, Configure & Run Business Best Practice Applications in Minutes. Want more best practices? Visit Praxie.com

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