Efficient Pink Team Review for Proposal Success
The Pink Team plays a crucial role in validating proposal strategies, win themes, and providing direction to the proposal team. This brief covers the purpose, process, and guidelines for conducting an efficient Pink Team review that ensures the proposal aligns with the customer's needs and achieves its objectives effectively.
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Presentation Transcript
[Title of Opportunity] Pink Team Review In-Briefing Pink Team Lead: [Name] [Date]
Agenda Discussion Points Understanding Pink Team purpose and methodology Defining process and outcomes Establishing guidelines Implementing evaluation tools Debriefing the proposal team Be able to conduct a Pink Team review efficiently and effectively, that accomplishes quantitative and qualitative objectives of the review Desired Outcome
Pink Team Purpose To play an effective role in the proposal process, the pink team must accomplish the following: Validate the proposal strategy (technical, management, and cost) Validate all win themes Verify that each proposal section will support the proposal strategy and effectively use the approved win themes Perform a down select of resumes and past performance that support the proposal strategy/win themes Provide the proposal team direction and guidance based on knowledge of the customer, the team, technology, and industry best practices.
Pink Team Process and Products Each reviewer will bear primary responsibility for one section of the proposal and secondary responsibility for a second Review with the goal of completing each of the five accomplishments on the preceding slide for your primary section first The final results of the pink team must be collected by the team leader, consolidated, and a consensus reached. This includes consolidating: Pink Team Critique Sheets for each reviewed section All marked up review copies Any other reviewer notes and comments
Guidelines for Useful Comments Do: Don t: Review assigned sections with the purpose and needs of the customer not yours in mind Edit a document for grammar or mechanics (leave that for the editor) Evaluate the content, messages, and effectiveness of both text and visuals Criticize writing style (look for accuracy of content) Consult with other technical experts if you need further information Comment on information outside your area of expertise Support other reviews who need your expertise Rework page layouts Give specific suggestions to authors regarding how to present both text and graphics Redesign formats Revise information simply so that it sounds better to you; focus instead on substantive content Meet the deadlines you have been given Discuss your comments with the writer (one-on- one) after the review to explain your recommendations Make vague, unclear comments like: This section stinks, This is incorrect, or Rewrite this. Give specific suggestions to improve the section. DOCUMENT YOUR FINDINGS using comment forms to communicate with authors and proposal management
Implementing Evaluation Tools The following tools are provided. Additional supporting documentation may be requested through the Pink Team Leader as required. Hard copy of the solicitation Copies of offeror s questions and any government responses Compliance matrix Proposal outline Pink Team Critique Sheets (Assessment Form and Review Form) Storyboards/Annotated Outlines
Assessment Form Use the questions on this form to review content and gather comments Reference Information Responsiveness Strategy, Visuals, Benefits Clear, Concise, Organized Summary Score and Comments 7
Review Form Use this form to summarize additional comments not noted on the Assessment Form Reference Information Strengths and Weaknesses Recommendations Disposition Additional Comments 8
Debriefing the Proposal Team Review team will convene to consolidate comments and reach consensus Pink Team Leader will consolidate response to Proposal Team Entire team will deliver debrief and respond to Proposal Team questions Remember that this is a friendly process! Winning is the science of being totally prepared.
