Analysis of Vance Joy's "Riptide" Music Video and Intertextual References

Australian singer-songwriter Vance Joy, signed to Atlantic Records, released "Riptide" as his first single in the USA, known for its unique music video style. The video, directed by Dimitri Basil and Laura Gorun, has garnered over 250 million views on YouTube. This analysis delves into the economic context, intertextual references, Andrew Goodwin's music video theory, and codes and conventions employed in the music video production.

• Vance Joy
• Riptide
• Music Video
• Analysis
• Intertextual References

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Uploaded on Jul 30, 2024 | 2 Views

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1. Vance Joy Vance Joy - - Riptide Riptide

2. Product Context Product Context Australian singer-songwriter signed to Atlantic records (a subsidiary of major label, Warner). Genre folk-pop (similar artists: Beirut, Hozier, Mumford & Sons, The Lumineers, Of Monsters and Men) Riptide was Vance Joy s first single to be released in USA following his debut EP God Loves You When You re Dancing (platinum selling single). The video was directed by Dimitri Basil and Laura Gorun and has more than 250 million views on YouTube.

3. Economic Context Economic Context Low budget, unique music video style. Georgia by Vance Joy uses a larger budget with special effects and elaborate, coherent narratives. Funding in relation to music videos low budgets are used by up-and- coming bands (in indie scene the lo-fi quality of certain videos can be a unique selling point).

4. Intertextual references Intertextual references Donnie Darko earthquake chandelier shot. Wes Anderson films anachronistic objects. Montage editing contrasting shots juxtaposed through hard jump cuts (Eisenstein s intellectual montage where new ideas emerge from collision of images and generate new meanings). Reference to 80s actress Michelle Pfeiffer. Surrealist/avant-garde cinema parallels consider: Luis Bunuel s Un Chien Andalou and the concept of dissociative imagery exploring the subconscious (dream-like logic). Opening shot use of credit block (movie poster conventions). VHS Velocity. Horror genre iconography Ouija boards, tarot cards, nightmare shots, hypnotism, graveyard scenes (consider retro: Hammer Horror, Suspiria).

5. Andrew Goodwins Music Video Theory Andrew Goodwin s Music Video Theory Thought beats - seeing the sound in your mind s eye Narrative and performance concept, story or band lip sync? The Star Image how does the artist craft a persona with representations? Relation of Visuals to song how is meaning created between the lyricism and the music video imagery? Technical aspects of the music video mise-en- scene.

6. Codes and conventions Codes and conventions Concept of subversion overt and deliberate lyrics to visualisation having an ironic tone and satirical intent. Graphical representations of lyrics jarring. Compare with Vance Joy s Georgia (2015). Target audience indie subculture. Images of violence knife, gun, blood on hand. Lip-sync sections woman sings lyrics into microphone beautiful glamour smeared in development of chorus, intertitles have incorrect lyrics. Women are repeatedly represented as an object to be watched (scopophilia) - Does the film reinforce a patriarchal worldview or subvert it?

7. Theories Theories Roland Barthes Semiotics Signifier/signified all my friends are turning green (double meaning). Polysemy implying that friends have sold out by giving into money? Envious? Steve Neale Genre Theory Genres dominated by repetition marked by difference, variation, change. Riptide subverts and conforms to indie genre conventions in Riptide Consider resourcefulness of bands on a budget. David Gauntlett Identity Diverse representations pick and mix range of stimuli in music video rejects singular, straightforward message and encourages a variety of interpretations. bell hooks Feminist Theory Contradictory messages about gender objectifying women in an ironic way? Feeding into the oppression of women in a patriarchal society? Feminism is a struggle to end sexist/patriarchal oppression negotiated reading with this text.