Creating EP and Music Video for The Square Bears: A Production Project

The Wrong Shed
Productions
Adam, Niall and Oliver
Plan of Action
We are planning on creating a 4/5 track EP for
the band we have found called “The Square
Bears”. Along with this EP there will be the
creation of a music video and album artwork.
Another thing we are implementing is a marketing
strategy which we will explain in detail later on.
Key dates
The pre-production phase will begin next week.
We plan to present them on radio around week
9/10
The video will begin planning next week and filming
week 7/8.
Artist
They are called The Square Bears, they are a 6 piece band
from the Lincoln College.
There are 2 singers, a guitarist, bassist, drummer and
keyboardist.
They write their own material, but have limited studio
experience. This could work in our favour as were providing
a service.
They have widespread influences across different styles,
but the genre they affiliate themselves with is funk.
EP production Role
My role will involve working with the band to produce a 4/5 song
extended play. I intend to showcase the bands range of styles and
develop arrangements/structures where appropriate. One idea is to
include horn arrangements to embellish the songs basic setup of
guitar, drums, bass and keyboard.
Through talking to the band, I have ascertained what production
style will best suit them. They cite their main influences as Chic and
Stevie Wonder so I will try and emulate the styles that these artists
employ. Chic have a mix of funk and pop production style through
their frontman Nile Rodgers who has established a signature sound,
working with artists such as David Bowie and Daft Punk. The band
have two vocalists which could lead to some interesting work with
harmonies.
Music Video Production Role
My main contacts for this side of the project will be Chris Hainstock,
Phil Stevens and Sarah Barrow, they are useful contacts because they
can put us in touch with second year media students. These students
will be a helpful addition in the filming process.
My role is based around the visual aspects of the project. This means I
will have to film a music video for the band, on top of this I will do all the
visual and audio editing which is required in the music video.
For the music video I would quite like to include a narrative, so in this
process I will draw up a storyboard, with all appropriate aspects
included such as the location, setting, camera angles, sound etc…
Music Video cont…
Another thing which is required in this role is to create the album
art. This is something I can base on what the band want, if they
want something to do with them, or their logo this can be done.
I will also be in liaison with Niall in the marketing strategy, this will
help me with the album art. When the music video is complete
this can be put up on the various pages, and progress of this can
be regularly updated.
Marketing Role
In the marketing and branding role, its my job to take
the band to the next level. I’m looking to raise their
awareness through building a marketing strategy, and
building their brand.
They are a relatively new band in terms of branding,
and are open to change regarding their name, logo
and theming. I will of course be co-operating with the
band to develop their brand, meeting their needs
while offering my own ideas.
Marketing Role
I am planning on getting them a slot on the radio, possibly a live
slot for them to perform one of their new songs we have
recorded for their EP. The radio slot will allow them to talk about
their EP, how they formed and their experience throughout the
process.
I will be utilising social media to broadcast the release of the EP
and the radio appearance. I will contact similar bands that are a
bit more developed to share the accounts I will be
administrating, hopefully reaching a far wider audience than I
could alone. My social media strategy will build up interest
gradually, culminating in the release of the EP, and the live slot
on the radio.
My personal learning objectives – Oliver
Cobbin
I hope to improve the bands sound when producing the EP. I think the
development of arrangements will lead to some interesting production
and will add to the songs.
I think the band will benefit from this process as they have limited
studio experience. This may improve their musicianship as they will
strive to make a great EP, showcasing their sound as a band.
Although we all have individual roles, all three of our workloads are
connected by working with the band. My production will affect how
Adam creates the music video with the band and how Niall will market
them accordingly. This shows the importance of utilising the band in
making the EP.
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Embark on a creative journey with The Square Bears, a funk band from Lincoln College, as you dive into producing a 4/5-track EP, alongside a captivating music video and album artwork. Explore the dynamics of EP production and music video creation while delving deep into the band's unique style and influences. Engage in a holistic approach to showcase the band's musical essence and visual storytelling through a well-crafted plan of action. Get ready to witness the magic unfold in this exciting project!


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  1. The Wrong Shed Productions Adam, Niall and Oliver

  2. Plan of Action We are planning on creating a 4/5 track EP for the band we have found called The Square Bears . Along with this EP there will be the creation of a music video and album artwork. Another thing we are implementing is a marketing strategy which we will explain in detail later on.

  3. Key dates The pre-production phase will begin next week. We plan to present them on radio around week 9/10 The video will begin planning next week and filming week 7/8.

  4. Artist They are called The Square Bears, they are a 6 piece band from the Lincoln College. There are 2 singers, a guitarist, bassist, drummer and keyboardist. They write their own material, but have limited studio experience. This could work in our favour as were providing a service. They have widespread influences across different styles, but the genre they affiliate themselves with is funk.

  5. EP production Role My role will involve working with the band to produce a 4/5 song extended play. I intend to showcase the bands range of styles and develop arrangements/structures where appropriate. One idea is to include horn arrangements to embellish the songs basic setup of guitar, drums, bass and keyboard. Through talking to the band, I have ascertained what production style will best suit them. They cite their main influences as Chic and Stevie Wonder so I will try and emulate the styles that these artists employ. Chic have a mix of funk and pop production style through their frontman Nile Rodgers who has established a signature sound, working with artists such as David Bowie and Daft Punk. The band have two vocalists which could lead to some interesting work with harmonies.

  6. Music Video Production Role My main contacts for this side of the project will be Chris Hainstock, Phil Stevens and Sarah Barrow, they are useful contacts because they can put us in touch with second year media students. These students will be a helpful addition in the filming process. My role is based around the visual aspects of the project. This means I will have to film a music video for the band, on top of this I will do all the visual and audio editing which is required in the music video. For the music video I would quite like to include a narrative, so in this process I will draw up a storyboard, with all appropriate aspects included such as the location, setting, camera angles, sound etc

  7. Music Video cont Another thing which is required in this role is to create the album art. This is something I can base on what the band want, if they want something to do with them, or their logo this can be done. I will also be in liaison with Niall in the marketing strategy, this will help me with the album art. When the music video is complete this can be put up on the various pages, and progress of this can be regularly updated.

  8. Marketing Role In the marketing and branding role, its my job to take the band to the next level. I m looking to raise their awareness through building a marketing strategy, and building their brand. They are a relatively new band in terms of branding, and are open to change regarding their name, logo and theming. I will of course be co-operating with the band to develop their brand, meeting their needs while offering my own ideas.

  9. Marketing Role I am planning on getting them a slot on the radio, possibly a live slot for them to perform one of their new songs we have recorded for their EP. The radio slot will allow them to talk about their EP, how they formed and their experience throughout the process. I will be utilising social media to broadcast the release of the EP and the radio appearance. I will contact similar bands that are a bit more developed to share the accounts I will be administrating, hopefully reaching a far wider audience than I could alone. My social media strategy will build up interest gradually, culminating in the release of the EP, and the live slot on the radio.

  10. My personal learning objectives Oliver Cobbin I hope to improve the bands sound when producing the EP. I think the development of arrangements will lead to some interesting production and will add to the songs. I think the band will benefit from this process as they have limited studio experience. This may improve their musicianship as they will strive to make a great EP, showcasing their sound as a band. Although we all have individual roles, all three of our workloads are connected by working with the band. My production will affect how Adam creates the music video with the band and how Niall will market them accordingly. This shows the importance of utilising the band in making the EP.

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