RDA/US Communication Update and Goals
This update covers the recent communication activities and goals of RDA/US, a project funded by the National Science Foundation. It includes information on media networking, communication goals, strategic alignment, specific objectives, and engagement initiatives aimed at increasing awareness and enhancing relationships within the research data community.
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# 2015 RDA/US Leadership Meeting Communications Update RDA/US is funded by a grant from the National Science Foundation
Agenda # Quick Facts Communication Goals Calls to Actions Communication Channels m014 Communication Campaign in Action How We Can Help Each Other Questions RDA/US is funded by a grant from the National Science Foundation
Quick Facts # Media Network More than 1,000 contacts Social Media Community Twitter: RDA Global 2110 Followers; RDA/US 131 Followers LinkedIn: 407 Contacts Facebook: 87 Friends Press Release Analytics RDA Data Share announces fellowship awards 2,518 page views Research Data Alliance/US partners with SDSC 2,283 page views International organizations form partnership to benefit research data for society - 1,296 page views RDA/US and CENDI announce partnership to promote innovations in data sharing and exchange 6,105 page views 12,000 pageviews since January RDA/US is funded by a grant from the National Science Foundation
Communication Goals - Strategic # Align with RDA/US Strategic Directions: Coordination What are we doing? Where are we doing it? Why are we doing it? Communications/Messaging What are we saying? Who is saying it? Who is listening? How large is our audience? What are they saying? Engagement What activities/events should we be involved in? What activities can/should we initiate? RDA/US is funded by a grant from the National Science Foundation
Communication Goals - Specific # Increase awareness nationally and internationally of the RDA and expand RDA/US community Portray RDA/US as a leader and example to follow in the mission to reduce barriers to data sharing and exchange Enhance the RDA brand through a multi-faceted communication strategy and implementation approach Increase and enhance our relationships with our members, media, government associations, associations, groups and partner organizations Increase involvement in conferences, forums and other industry events RDA/US is funded by a grant from the National Science Foundation
Audience Analysis # Organizations Government o Officials, agencies, policymakers o Federal, state, local o Member and non- member Individuals Members, non-members, students o Discipline-specific o Profession-specific o Geo-specific Companies o Discipline, profession and geo-specific o Member and non-member Media International, national, local Print Broadcast Online Not-for-profits o Associations, research groups, trade groups o Discipline, profession and geo-specific o Member and non-member RDA/US is funded by a grant from the National Science Foundation
Calls to Actions # History of RDA and its Accomplishments Publications/Reports Student Case Studies Partnership Announcements Member Testimonials Organizational Membership Announcements Media mentions Grant Award Announcements Plenary announcements Scholarship Announcements RDA/US is funded by a grant from the National Science Foundation
Communication Channels # Channel E-mail Campaigns Newsletters Social Media Press Releases Event Representation External Media Placements Global and RDA/US Website Videos (Coming Soon) Frequency Weekly Monthly Daily Monthly Monthly Monthly Daily Monthly RDA/US is funded by a grant from the National Science Foundation
RDA/US Website # In process with an estimated go-live of August 2015 Blue Water Media, Washington D.C. Designer for American Lung Association, Dept of Defense, Audi, Homeland Security Wireframe stage https://bluewatermedia.invisionapp.com/share/DR2Z0QXKS#/screens RDA/US is funded by a grant from the National Science Foundation
Communication Campaign in Action # Call to Action: Climate Data Challenge Communication Channels: Limited distribution press release E-mail to US members Social media postings E-mail outreach to associations and organizations Outcomes Interest received from NASA, Weather Channel, Data Innovation, Open Science, Earthcube, NCSA, GEO, RPI Within last two weeks, received datasets from at least two organizations in U.S. and expect more this week RDA/US is funded by a grant from the National Science Foundation
How Can We Help Each Other? # Ask Yourself: Did I present at an event or meeting where I mentioned RDA? Did I participate in or plan for any event funded by RDA? Are there any upcoming events that I will be speaking where it would be appropriate to mention RDA? Are there meetings, conferences, etc. in my field where it would make sense for RDA to have a presence? Did I learn of any news or recent publications relevant to the data sharing that may be of interest to RDA? Have I submitted any articles related to RDA activities to journals/publications? Have I had conversations with my colleagues that relate to the work I m doing with RDA? Let Us Know! RDA/US is funded by a grant from the National Science Foundation
How Can You Help Me? # Share RDA News Share Facebook posts Retweet tweets Join LinkedIn Groups and post RDA News and Event in this groups Share RDA news and events on your personal LinkedIn account Follow colleagues who you think would benefit from RDA Direct message your followers alerting them to RDA news and events Forward e-mails you receive from RDA to your colleagues Share RDA news and events with your employer and ask if they can promote via website, newsletters, social media, etc. Share RDA news and events with associations you re a member of and ask if they can promote via website, newsletters, social media, etc. Share! RDA/US is funded by a grant from the National Science Foundation
How Can I Help You? # Bi-weekly or monthly communications about RDA news and events Provide you with toolkit on RDA (talking points, flyers, collateral) Promote You Sharing your insights on social media (follow RDA/US or we can follow you) Help promote events where you will be speaking or participating Help promote articles and/or publications that you have played a role in development RDA/US is funded by a grant from the National Science Foundation
# Questions/Ideas? Thank you. RDA/US is funded by a grant from the National Science Foundation
