Social Media Insights for Midterm Review Mission Data Dissemination at PCBS
Explore key concepts like reach, impressions, new likes, followers, and audience insights on Facebook and Instagram for benchmarking and improving social media strategies. Learn how to analyze performance metrics and engage effectively with your online community.
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Midterm Review Mission Data Dissemination at PCBS (Social Media Insights) 1 16-24 September 2023
Facebook & Instagram Reach 2 In the context of social media, "reach" refers to the total number of unique users who see a particular piece of content you have posted or shared on a social media platform. It quantifies how many individuals have come across your content, whether it's a post, a video, an image, or any other type of content, during a specific time frame.
Facebook & Instagram Ad trends 3 In the context of social media, "impressions" refer to the total number of times a particular piece of content, such as a post, tweet, image, or video, has been displayed on users' screens. Impressions count every instance when your content appears on someone's social media feed or timeline, whether or not the user engaged with it (liked, shared, or commented).
Facebook & Instagram New likes & follows 4 In the context of social media, "follows" or "followers" refer to individuals who have chosen to subscribe to your social media profile or page to receive updates, posts, and content that you share. When someone follows your profile or page, your posts and updates will appear in their social media feed, allowing them to stay informed about your activities, thoughts, and posts.
Benchmarking 8 Benchmarking in social media refers to the process of evaluating and comparing the performance of your social media efforts against industry standards or competitors to assess your effectiveness and identify areas for improvement. It involves measuring various key performance indicators (KPIs) to gauge your social media presence's impact and effectiveness
Thank you 13
