Enterprise Marketing Management (EMM) Capabilities for Effective Email Campaigns
Enterprise Marketing Management (EMM) offers a comprehensive suite of tools for tracking marketing expenditure, ROI, and lead performance. With capabilities ranging from Marketing Activity Codes (MAC) for tracking sources to customizable email templates and delivery reports, EMM streamlines the process of creating and managing successful email campaigns. Benefit from personalized email content, campaign scheduling, optimization testing, and engagement reporting all within EMM's user-friendly platform.
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Enterprise Marketing Management (EMM) Primary purpose is tracking expenditure & ROI for marketing activities eBRC, Call Center & EMM Connect leads flow into EMM Database of in-service personnel (Active, Reserve & Guard); PV1-LTC Asset catalog for print, digital media, email
EMM MAC Capabilities Marketing Activity Codes (MAC) offer tracking for lead source and performance Recommend at least one MAC per channel; such as print materials, digital media, email, walk-around etc. Quantity of MACs is dependent on desired level of reporting Customized eBRC (title text only) for each MAC QR Code that directs to eBRC with MAC Text MAC to 462769 that returns link to eBRC with MAC
EMM Email Capabilities Our email template library includes approved email content for: Active & Reserve AMEDD ROTC National Guard Other specialized missions Choose a preset, multi-email campaign Choose a custom multi-email campaign based on selection of available emails
EMM Email Capabilities Individual emails can be customized with: Subject line Hero image Intro text Links Social media channels Insert personalization and/or dynamic content based on available data with recipient list Insert Local Recruiter POC information that includes: physical address, phone and email
EMM Email Capabilities Delivery and engagement reports Campaign management and maintenance Campaigns and cadence can be scheduled Content testing for optimization Lists can be split across multiple Recruiters Campaign logic based on engagement Custom landing page capture forms
EMM Email Campaign Benefits When deploying from EMM, we can handle the entire campaign process - so you don t have to. MAC creation Campaign deployment and monitoring Campaign strategy Bounce and unsubscribe management Email template selection and customization Delivery and engagement reporting List processing No cost If you are using a third-party to send email, we can customize any of our email templates and package it for your vendor to deploy.
EMM Campaign Request Process Visit our detailed campaign guide and FAQ page below. https://offload.goarmy.com/content/dam/goarmy/emm/pages/guide.html The page covers: What we need from you to start a campaign The campaign process and how to submit Best practices for success Advanced customizations Visit our approved email templates page below. https://offload.goarmy.com/content/dam/goarmy/emm/pages/emails.html
EMM Email Campaign Request Point of Contact For questions about local campaigns, contact: Megan Lytle-Case megan.e.lytle-case.ctr@army.mil Brian Howell brian.d.howell2.ctr@army.mil For in-service campaigns, contact: Kelsey Matas kelsey.m.matas.ctr@army.mil Send campaign requests to: usarmy.knox.hrc.list.aemo-email-request@army.mil If a recipient list is attached to this email, it must be encrypted.
