Sustainable Marketing Strategies for Your Company
Dive into the world of sustainable marketing with this comprehensive guide showcasing the benefits, pillars, and importance of integrating sustainability into your business practices. Learn how sustainable marketing can attract environmentally conscious consumers, build brand reputation, mitigate risks, drive innovation, and open up new market opportunities. Embrace sustainability for a successful and impactful marketing approach.
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Comprehensive Guide to Sustainable Marketing Your Company Name
Introduction to sustainable marketing with key benefits and pillars This slide covers brief summary of sustainable marketing. The purpose of this template is to provide an overview on benefits of sustainable marketing along with pillars that contribute towards building marketing programs. It includes benefits such as building strong brand reputation, availing tax benefits, etc. o Process to plan, implement and control the development, pricing, promotion and distribution of products that satisfies the following three criteria: Customer needs are met Organizational goals are attained Compatibility of process with ecosystems o Add text here About Sustainable Marketing Benefits of Sustainable Marketing Attract sustainability minded consumers Build strong brand reputation Build a purpose- driven culture Tax benefits can be availed Innovation aided by sustainability Environmental Economic Social Pillars of Sustainable Marketing o Zero-waste initiative o Reducing carbon o footprints o Avoid conflict of interests o Proper compliance o Provides support and approval of employee and stakeholder o Retention & engagement strategies 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Why sustainable marketing is important for business This slide covers advantages of implementing sustainability in marketing activities in the company. It includes points of significance such as differentiating the brand, mitigating risks & identifying key opportunities, driving innovation and creating new markets, etc. Importance Description Impact Offer health benefits for consumers and environment through product offering: Lowers fat content Less production of greenhouse gas (methane) Addition of products to feed: Increases yield by 10% Produce 20% less of the greenhouse gas methane Add text here o o 01 Differentiates the Brand Identify most significant social, ethical and environmental risks to the business Creation of new Opportunities Map to build sustainable ways of communicating, working and living Prevention of high rates security risks at early stage Reduction in risk resolution time by XX% by prioritizing threats Add text here o o o Mitigates Risks & Identify Opportunities 02 o o Office chairs are made from around 8.5 recycled computer systems Company plans to recycle around 8.2 tons of plastic to create 4,000 chairs Add text here o Use of old computer systems to produce office furniture Recycling plastic into useful and long lasting innovations o o 03 Drives Innovation and Creativity o o XX% of cost reduction in cost by using light weight packaging Cost saving by XX% to use recycled paper Add text here o Reducing packaging weight to save cost Use of recycled paper to print product manuals Add text here o o o Creates New Market Opportunities & Win New Businesses 04 o o 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Statistics supporting use of sustainable marketing practices This slide covers impact of sustainable marketing in promoting product and services. The purpose of this template is to provide an overview on market statistics pertaining to benefits received by companies while focusing on societal issues. 59% of today s consumers expect companies to make a stand on climate and environmental issues 8% of consumers will be more loyal to a company taking measures to solve social and environmental issues 8 in 10 consumers care about sustainability Environment Sustainable Marketing Economy Society 70% of consumers are willing to pay a premium price for sustainable products 82% of businesses intend to increase their green marketing spending 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
