Effective Communication Strategies for Entrepreneurs
Learn how to create a comprehensive communication plan for marketing, social media, and promotions as an entrepreneur. Understand the difference between passion projects and revenue projects, common pitfalls to avoid, and the importance of defining your unique selling point. Discover key elements to include in your communication plan and how to avoid self-focused branding mistakes. Get insights into funneling techniques to determine your unique selling point effectively.
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Branding for Entrepreneurs How to create your Communication plan for Marketing, social media and promos.
Passion Project VS Revenue Project Not every thought or Idea must be executed. Thoughts Passion Project Revenue Project Is this a passion project or revenue project? 1 Simply put, a passion project is one A project that has been meticulously What am I willing to sacrifice to get there? 2 you are considering with little to no executed. financial dependency. Marketing and Branding are in sync. Even if nothing sold you would REMEMBER Budget has been set! create it. Not every project needs to be executed. No corners have been cut. No sales are necessary for your Give yourself as much time as you need for introspection and planning. satisfaction. Vision and marketing plan in place. The key is to make sure that you are REAL Expectations. There s no right or wrong way to execute your vision. not expecting 1K sales in one day.
Includes the following A communication plan includes the following: The end goal. Must have: 30 / 60 / 90 day plan A Laser focused internal and external communication plan. Target dates. Measure for success Social media assets. Budget Reassessment of success / failures
Common pitfalls Mistake # 1 Self focused brand/service 1 Self Focused - meaningless to outsiders - complicated sales tag lines - lack external identification Preliminary printing of assets 2 Inventory Flyers Clotting line Misc. items
Funneling Determines your Unique Selling Point .
Unique Selling Point Energetic New Hip Trendy Place to belong Follow Jesus Serve our cities We are: Inspiring Enthusiastic Attentive Knowledgeable Vital Energetic New Hip Trendy Place to belong Follow Jesus Vision USP: We want people to embrace Gods love. Through it we will follow Christ and serve the under resourced communities in our cities. Connecting people to Jesus by connecting to other believers and serving their community.
Branding includes: Branding is not a logo and cool fonts. Where to begin Brand development includes Brand guidelines and usage Branding must be scalable. 1 Iconic logo Does and Don ts of brand usage Branding must be iconic. 2 Online and offline assets Logo with sample usage formats Web presence. Logo and Font usage. Before you get started Social platform presence Color Palate with formulas Avoid cheap labor Logo placement Avoid- friends and family favors. Get: a third-party opinion Font Used to present promotional Get: a stranger opinion. products.
Communication plan Part 3: Digital presence Standardized external communication with target audience in mind. 1 Update online profiles LinkedIn Tumblr Vimeo Facebook YouTube Medium Twitter Pinterest Slideshare Instagram Quora Snapchat Website 2 Among all the online platforms, the only one that you can completely control is your own website. If you don't have one, you might want to consider creating a personal website. Include call to actions.
Create your communication plan Digital presence 3 Create and curate content Post with target demographics on social media, articles you share, and more. You ll want all this content to match your USP. 33% Industry-specific This content should match the industry you re in or hope to work in. Be sure to add your spin on things when you share. 33% Inspirational 33% Personal People love to be inspired, so share what s inspiring you or what might inspire your audience. Your audience wants to know about you as a person. Share some behind-the-scenes info about who you are and what you love. 4 Connect with other people Cultivating your personal brand is an ongoing practice. 5 BONUS Power of 10
Marketing plan Is essential as it determines the scope of needs.
Target Audience Identify your audience Who s your audience? 1 Having a target audience will help you measure if your brand message is impacting your intended audience. Audience needs? 2 The impact your brand has on people should be intentional and purposeful. Take time to assess how your brand can impact your intended audience.
Identify your budget Identify your budget Social media 3 Invest where your audience plays. Print media 4 Guerilla marketing
Low Budget ideas Identify your budget Social media 5 social media power of 10 campaign. Print media 6 Guerilla targeted marketing
Real Estate Agent Sample Mission I am experienced and knowledgeable real estate agent with over 20 years experience in the industry. I want to work with middle to upper budget families liking to purchase a home. Audience Middle to upper class families looking to purchase their home. USP I am an experienced Real Estate agent that thrives in guiding you through the buying process. Audience needs My audience needs a friendly yet Knowle able agent in the process. Attributes Friendly experienced Helpful Straightforward Knowledgeable Tagline Your friend in real estate. Posterama Avenir Next LT Pro Short bio I have over 20 years experience in real estate agent. I worked with buyers around Central Florida and understand the complexity and exhaustion that come with the buying process. I want to be your friend in the buying process Screenshot of a business card Teal #03ecf4 Pink #e408a6 Business card template
Sales Consultant My mission I am experienced in the sales and efficiency of sales strategies. My audience My audience is small / mid size businesses looking to grow. Bio I help small businesses enhance their sales goals. I coach multi million dollar companies in sales strategies that exceed revenues every quarter. My audience needs My small business audience wants to implement more efficient sales strategies. Short bio I help small businesses to find easy-to-implement, cost-effective ideas for making meaningful sustainability a natural part of they way they do business. My attributes Knowledgeable Effective Capable
Church Rebrand Mission Bring people to Jesus. Connect them to small groups that will do life with you and serve our cities in tangible ways. Audience Target audience: Families in the 10 mile radius. Connect people to Jesus Demographics Study: mid / blue collar working families Average income: 50-120K Connect people to other believers ( Small groups ) Average kids: 2-4 Vision I am a passionate champion for exciting, doable exercise for anyone at any age. My video channel is 100,000 subscribers and growing every day, and I tour and speak at major cities across the country. My goal is to show people that fitness can be both fun and effective. Connect people to ministries ( volunteer opportunities) Serve our cities ( reach outside the doors) Execution Connecting people to other believers, Ministry by serving and Jesus.
Contact info Impactfulandcreative.com info@bettyflores.com 786-766-8666
