Understanding Brian Baker, Tech-Savvy CEO Persona
Brian Baker, the CEO persona, is a tech enthusiast dedicated to leveraging technology to enhance his business operations and drive innovation. With a focus on sustainability and cutting-edge tech solutions, Brian aims to increase revenues, automate processes, and maintain a competitive edge. His key motivations include driving company goals, achieving quick results, and getting buy-in from the executive board.
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[Project Name] PERSONAS AND CUSTOMER JOURNEY MAP
Personas Overview User User Brain Baker CEO Persona 1 Persona 2 Brain Baker CEO Persona 1 Persona 2 Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis. Et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed. Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis. Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum. Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum. Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce costs. He is committed to creating a sustainable future for his company by staying on the cutting-edge of emerging tech and new methodologies. Tech-savvy All about Apple devices Looking at the bigger picture in decisions; doesn t get too caught up in granular details Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce costs. He is committed to creating a sustainable future for his company by staying on the cutting-edge of emerging tech and new methodologies. Et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed. Tech-savvy All about Apple devices Looking at the bigger picture in decisions; doesn t get too caught up in granular details
Brian Baker CEO Background Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce costs. He is committed to creating a sustainable future for his company by staying on the cutting-edge of emerging tech and new methodologies. Goals The single biggest problem with communication is the illusion that it has taken place Increase business revenues and profits Create more efficient processes through automation Increase productivity, while reducing costs Identify and mitigate risks Maintaining a competitive edge through innovation and new technology Demographics Needs Clear plans to drive company goals ROI and data to support business initiatives Quick, fast results Improve and automate processes Age/Gender: Age/Gender: 40, Male Occupation: Occupation: CEO Motivations Pain-points Marital Status: Marital Status: Married Location: Location: New York Field execution Financial resources for innovations Getting buy-in from executive board Proof-of-concepts Increase productivity, while reducing costs Create more efficient processes through automation Increase business revenues and profits Archetype: Archetype: Guardian
Persona 2 Background Goals Persona s quote Demographics Needs Age/Gender: Age/Gender: Occupation: Occupation: Motivations Pain-points Marital Status: Marital Status: Location: Location: Archetype: Archetype:
Persona 3 Background Goals Persona s quote Demographics Needs Age/Gender: Age/Gender: Occupation: Occupation: Motivations Pain-points Marital Status: Marital Status: Location: Location: Archetype: Archetype:
Journey Map Overview STAGE 1 STAGE 2 STAGE 3 SUBSTAGES SUBSTAGES RESEARCH CONSIDER PURCHASE DECISION ADVOCACY SUPPORT Call center User Laptop City Users Smart Phone Laptop Laptop Envelope Chat Document Teacher DEMO TRIAL NEGOTIATIONS AWARE DELIVERY & USE FEEDBACK PROCESSES PROCESSES EXPERIENCE EXPERIENCE
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
BACK TO OVERVIEW Process type BACK TO OVERVIEW BACK TO OVERVIEW Business goals <goal description> AWARE AWARE RESEARCH User goals <goal description> RESEARCH DEMO DEMO Touchpoints <touchpoints description> CONSIDER CONSIDER TRIAL TRIAL DECISION Process DECISION <process description> Quote NEGOTIATIONS NEGOTIATIONS PURCHASE PURCHASE DELIVERY USE Problems <problems> DELIVERY & USE SUPPORT SUPPORT FEEDBACK FEEDBACK Ideas <ideas> ADVOCACY ADVOCACY
Icons Marital Status Gender Channels Process Types Smileys
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