MG6 and MG3 Car Shop Sales Training Overview

In October 2013, Richard Hales conducted a sales training program on the MG6 and MG3 models. The MG6 boasts unique selling points such as dynamic chassis and value for money, with a powerful DTi Tech powertrain. The MG3 emphasizes stop-and-stare style, easy personalization, and spaciousness. Both models feature advanced technology enhancements and attractive pricing campaigns. Additionally, the MG3 offers a tech-savvy experience with iPod connectivity, Bluetooth, and user-friendly controls. The BTCC motorsport involvement adds an exciting dimension to the MG brand.

• Car sales
• MG6
• MG3
• Technology
• Training

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Uploaded on Sep 12, 2024 | 0 Views

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Presentation Transcript

1. MG6 MG3 Summary of Car Shop MG Sales Training October 2013 Richard Hales

2. MG6 UNIQUE SELLING POINTS 5 Key Points Specification Space & Practicality Dynamic Chassis Value for Money 350NM Torque (DTi) CONFIDENTIAL

3. MG6 DTi TECH POWER TRAIN 1.9L / 1849 Description/CC 150PS @ 4000 rpm Max. Power: 350Nm @ 1800 rpm Max. Torque: EURO 5+ Exhaust Emissions: 5.3L / 100km 53.5 MPG Fuel Consumption: 129g/km CO2 Emissions:

4. MG6 DTi TECH ENHANCEMENTS New Power Steering Speed Sensitive Electro-Hydraulic Updated Chassis Revised Roll Bar Revised Dampers/Springs 1.9 DTi-TECH Variable-scroll Turbo Intelligent Stop-Start Smart-Charge New Gearbox 6MT SCM 360 Revised Braking System Front Discs 284mm=>295mm

5. PRICES & CAMPAIGN

6. BTCC MOTOR SPORT

7. MG3 Core Values 5 Key Points Stop and stare style Personalise your car easily Incredibly spacious and practical Advanced but simple to use Most fun for your money - anywhere in the market

8. VTi-TECH Engine 150 90 Torque (NM) Power (KW) 80 125 70 100 60 Torque (Nm) Power (kW) 50 DOHC Chain drive 1498cc Description/CC 75 40 78KW / 106PS @ 6000 rpm Max. Power: 50 30 136Nm @ 4800 rpm Max. Torque: EURO 5+ 20 Exhaust Emissions: 25 5.8L / 100km 48.7 MPG Fuel Consumption: 10 136g/km CO2 Emissions: 0 0 0 1000 2000 3000 4000 5000 6000 7000 Engine Speed (RPM)

9. MG3 GRADE WALK BASE MID TOP 3TIME 3FORM 3STYLE SPORT PACK LUX PACK Lux pack Sport pack

10. MG3 Technology Advanced but simple Talks to iPod devices out of the box Latest gen Bluetooth USB all cars, plug and play Acts like any other radio just better quality Brake disc wiping turn on your wipers Auto lights- leave on Lots of items Easy to use Hill Hold Control stop on a hill Auto wipers same!

11. MG3 INSURANCE Industry Best B-Segment Group 10 Insurance or Less 110 Highest performing vehicle, with lowest insurance MG3 105 PUNTO POLO B-MAX PS CORSA 100 AVEO B-MAX CORSA B-MAX I20 MICRA YARIS 95 SWIFT SWIFT SANDERO 90 SANDERO B-MAX CLIO CLIO B-MAX MYVI AVEO FABIA IBIZA A1 YPSILON 85 CORSA CORSA PUNTO I20 I20 FIESTA 208 80 MICRA FIESTA FIESTA MICRA PUNTO 75 SANDERO CLIO CLIO MINI MAZDA2 YPSILON 70 IBIZA POLO POLO PUNTO YPSILON FABIA YARIS FABIA PUNTO 208 208 C3 C3 65 CORSA IBIZA 60 FABIA FIESTA POLO FIESTA POLO 0 1 2 3 4 5 6 7 8 9 10 Insurance Group CONFIDENTIAL

12. TARGET GROUP 1 Young first time buyers I want a new car Affordable, fun, but distinctive I want my friends to come as well!

13. TARGET GROUP 2 Mainstream B-Segment I want a new car Stylish, well equipped and spacious I also can t help but think that modern cars are really expensive .

14. COLOUR RANGE Solid Metallic Metallic Silver Fox Cherry Bomb Newton Black Solid Metallic Metallic Stuck on Blue Orange Marmalade Red Rose Solid Metallic Metallic Smokey Blues Hello Yellow Lady Grey 10 Paint colours 4 brand new for MG3 No Trim level restriction Solid 395 inc VAT paint charge White on the Tiles

15. GRAPHIC RANGE Mod Oct Hope and Glory Trophy Stripe Burnout Trophy Stripe Burst Shard Weave 10 Graphic Packs Mirror caps NOT included No Trim level restriction 199- 225 fitted Sebring Emoticon

16. MG CONFIGURATOR